General Principles of Intellectual Property: Concepts of Intellectual Proper...
Culture & Consumer Behaviour
1. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. Culture Cross-Cultural Variations in Consumer Behaviour
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4. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. Complex concept that includes knowledge, beliefs, art, law, morals, custom, and any other capabilities acquired by humans as members of society. Culture includes almost everything that influences an individual’s thought processes and behaviours. Definition of Culture:
5. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. Sub- culture Cross culture Social class culture Culture
6. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. Variables Influencing Cross-Cultural Marketing Strategies Language Demography Values Non-verbal communication Consumer Behavior Marketing strategy The behavior which the consumer shows while he/she are searching, purchasing, using, evaluating and disposing the product and its service which satisfies ones own needs is said to be Consumer Behavior.
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8. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. Cultural Values, Norms, Sanctions and Consumption Patterns Consumption pattern Cultural values Norms specify ranges of appropriate behavior Sanctions penalties for violating norms
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17. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. France : Ads for book publishers, foreign tourism, supermarket chains, margarine and contraceptives are banned. Children cannot be used in ads. Germany : Ads may not inspire fear, encourage superstition, or promote discrimination. Athletes may not be shown drinking. Direct appeals to children are not allowed. Comparative advertising is severely restricted. Britain : Ads for undertakers, the Bible, matrimonial agencies, fortune-tellers, private detectives, contraceptives and pregnancy tests are banned. Legal Restrictions on Advertising
18. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. Other –oriented values: Individual & collective Romantic oriented Adult & child Masculine & feminine Competition & cooperation Youth & age
19. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD.
20. PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. A presentation by N.Chandra Sekhar MBA Thank You...
![PRABHATH INSTITUTION OF BUSINESS MANAGEMENT A PRESENTATION ON CULTURE AND ITS VARIATION IN CONSUMER BEHAVIOR - N.Chandra Sekhar (M.B.A) UNDER THE GUIDENCE OF Asst. Prof. RAGHAVENDRA PRASAD. Culture and Cross-Cultural Variations in Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)