13. More than any time
in history, mankind
faces a crossroads.
One path leads
to despair
and utter hopelessness,
the other
to total extinction.
Let us pray that
we have the wisdom
to choose correctly
Image source needed Woody Allen
152. More than 800,000 consumer-generated models.
The best are released as official LEGO products;
LEGO pays the creators royalties.
153.
154. “With Lego Factory we can expand
beyond our one hundred in-house designers
to marvel at the creativity of more than
three hundred thousand designers worldwide.”
Mark Hansen, Director
Lego Interactive Experiences
155.
156.
157.
158. Used by more than 150 corporations: Eli Lilly, Boeing, DuPont, P&G, Colgate-Palmolive…
159.
160.
161. Problem solved for Colgate-Palmolive:
how to inject fluoride powder into a
toothpaste tube without it dispersing into the
surrounding air.
Solution: impart an electric charge to the
powder while grounding the tube.
An electrical solution to a seemingly
chemical problem.
162.
163.
164.
165.
166.
167. • Idea generation by employees
• Set up in 1996
• Annual seed funding budget: $40M
• Employees receive $300k-$500k
for proposals that turn into business plans
168. • 2006: The biggest ever jam
• 150k minds in 104 countries
• Clients, consultants, employees, families
• 4 subject areas: transportation, health, environment, finance & commerce
• 46k ideas; $100M invested in 10 of them
169.
170. “The world is my lab now.”
John Kelly, Director of IBM Research
171.
172.
173.
174. • The mining firm made its proprietary data about a mining site in Ontario public,
then challenged outsiders to advise where to dig next
• The participants suggested more than a hundred possible sites to explore,
many of which had not been mined by Goldcorp – and that yielded new gold
181. • Identifying and measuring landforms (craters, ridges, valleys) –
in order to find evidence of water
• As a pilot, an already-categorized dataset was put online – 88k images
– Within a month all were categorized accurately by the community
– Took a professional geo-scientist two years
203. • In 6 weeks from 11/07 to 1/08: over 193M visits and over 123M elves created =
60 elves per second (In the previous year: 11M elves in five weeks)
• Total time people spent on Elf Yourself: 2,600 years
• More than one-third of visitors said the site influenced their decision to visit OfficeMax, and
about one-third of visitors said the site improved their perception of OfficeMax
204. • In the first three weeks of the 2008/9 campaign, 57M elves were created
• 122M elves created in total
• Average time spent on the site doubled to 15 minutes
215. “When the florist sends a note
reminding you of your mother’s birthday,
and offers to deliver flowers again this year
to the same address and charge against the same
credit card you used with the florist last year,
what are the chances that you will pick up the phone
and try to find a cheaper florist?”
Don Peppers and Martha Rogers,
Enterprise One to One
385. “A clear majority of consumers’ affinity
for a brand is swayed, either positively
or negatively, by their digital experience
with that brand… digital experiences
directly correlate to purchasing behavior”
Feed, The Razorfish Digital Brand Experience Report, 2009
