Glossier's dominant $3.2B Marketing Funnel

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Yonathan Ayenew

How an upstart grew to a dominant position in the massive beauty space.

Marketing

“real pictures of real people”
& large product image library

One of the best
Product Descriptions & FAQ pages

More User-Generated Content & a
Massive Review Library

A different model for every
makeup shade

Visit the Upsell Product
without leaving the Cart

for more teardown goodness
…
funnelteardowns.net

Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv

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