This presentation was a created by me, as an assignment task during an internship with Prof. Mathur (IIML) this will give you a complete information on apple Inc. that how it operates.

2. ROAD MAP
Company Profile
Mission & Vision
Product Development
Market Share
SWOT Analysis
Brand Strategy
Conclusion

3. APPLE INC. CURRENT PROFILE
Name Apple Incorporation (April 1, 1976; 41
years ago)
Former CEO Steve Job
New CEO Tim Cook
Revenue US$ 215.639 billion (2016)
Area served Worldwide
Headquarter California, United States.
Total number of employees 115,000 (as of July 2016)

4. Mission Statement
"Apple is committed to bringing the best
personal computing experience to
students, educators, creative
professionals and consumers around the
world through its innovative hardware,
software and Internet offerings."
Vision Statement
We are “committed” in producing high
quality products and providing high
quality service thus setting high industry
standards for other competitors.

7. Is it even
possible?
That
sounds
amazing.

8. Later on in 2004, Steve jobs launches I pod.

9. And the Innovations continue…

10. Apple Inc.
Competitors &
Products line

11. iMac
iPod iPod Nano
iPad
Mac Book Air iPhone 4s iPhone 5s iPhone 5C

12. APPLE INC. COMPETITORS
In iPads
industry

13. Apple Inc.
SWOT Analysis

14. 1. Faithful customers
2. Apple is a leading innovator in mobile
device technology
3. Strong financial performance
($10,000,000,000 cash, gross profit
margin 43.9% and no debt)
4. Brand reputation
1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin decline
1.High demand of iPad mini and iPhone
5
2. iTV launch
3.Growth of tablet and smartphone
markets
4.Strong growth of mobile advertising
market
1.Rapid technological change
2.2013 tax increases
3.Rising pay levels for Foxconn workers
4.Strong dollar
SWOT

15. APPLE BRAND STRATEGY MODEL

16. Apple Inc.
International
Market product sales
and financial inclusion

17. Apple smartphone sales in 4th quarter 2016

18. iPhone
42%
iPad
23%
iPod
10%
Apple TV
<1%
Macintosh
Computers
25%
From Where Apple is Making
Money

19. Financial strength
Apple is providing the following guidance for its fiscal 2017
third quarter:
1. revenue between $43.5 billion and $45.5 billion
2. gross margin between 37.5 percent and 38.5 percent
3. operating expenses between $6.6 billion and $6.7 billion
4.other income/(expense) of $450 million
tax rate of 25.5 percent
Now, Apple generates revenue of
US$ 215.639
billion
Even bigger than the GDP of
100 other countries

20. How to THINK DIFFERENT
Conclusion
For more than 40 years apple has been a
trends set company able to foresee the
future of domestic computers and
consumers electronics, it will continuing
it because apple’s others name is
innovation and apple know,

21. DISCLAIMER
Created by Yogesh Sahu, DHSGSU,
during a Marketing Internship under
Prof. Sameer Mathur, IIM Lucknow.