1. Research Methodology
Assistant Professor-Yogesh.
MBA,NET,GDC&A,NCMP and Pursuing
PhD.

2. Standard of passing
 60% periodic evaluation
 40% semester end examination
Passing: 50% in each paper

3. Question paper pattern
 Attempt any 5 questions out of 8 questions.
 Each question carries 8 marks.
In each question there will be 5 sub questions
and out of which 4 needs to be answer,
carrying 2 marks each.

4. Chapters
 Research
 Research design/ Methods
 Data collection/ Processing/ Analyzing
 Sampling techniques
 Scaling
 Hypothesis-testing
 Classification / Tabulation
 Report writing

5. What comes in your mind?
 Research – why, what, where, how, types,
when, methods, process, design, etc..
 Data- primary/ secondary
 Literature review
 Analysis of data- statistical
 Report writing
 Software

6. Example
 Want to reach Mumbai University (MU)
from Kurla(C) railway station.
 ?
 Data- Internet, mobile, expert opinion
 Hypothesis – Authentic data
 Analysis- time. energy, rupees etc..
 Solution- auto, taxi, bus, walk, run etc..

7. Research
 ?
 Purpose is to find answers
 Systematic & scientific methods
 Formulating hypothesis
 Data collection
 Analysis
 Solution

8. “Young” defines research,
‘ a scientific undertaking which by means of logical
& systematic techniques’, aims to,
 Discover new facts or verify old facts,
 Analyze their sequences, interrelationships and
casual explanation,
 Develop new scientific tools, concepts and
theories which would facilitate reliable and valid
study of human behavior.1
Reference-
1.Young PaulineV, scientific, social surveys and research, New Delhi: Prentice
Hall of India, 1937, p. 30.

9. Research is to re-search
 from available primary and secondary
data into relevant information
 to form a substantial knowledge.

10. Research
Why
what
Where
When
Design
Process
Methods
How
New facts
Theories
Tools
Concepts
Reliable Information

11. Objectives
 To find answers by using systematic &
scientific methods.
 To find out new facts.
 Brings out Hidden Information.
 Verify & test existing facts and theories.
 Develop new tools, concepts and
theories.
 Contributes to national development.

12. Example
New facts:
 Vasco da Gama (1460-1524) was a
Portuguese explorer who discovered an
ocean route from Portugal to the East
Hidden information:
 CID/ CBI inquires, Special committees,
Adarsh scam.

13. Characteristics
 Systematic & critical investigation.
 Purposive investigation.
 Adopts scientific methods.
 Objective & logical, applying possible
tests.
 Observable experience or empirical
evidence.
 Directed towards finding answers.
 Development of principles or theories.

14. General terms in research
Scientific methods
 Step by step procedure following the logical
processes of reasoning.
 Mode of investigation.
 Systematized form of analysis.
Reasoning
Induction Deduction

15. Induction:
 Studying several individuals, cases & drawing
generalizations.
Deduction:
 Applying a general accepted principles to a specific
individual case.
Particular General
General Particular

16. Theory:
 A frustrated person, who is unable or afraid to
express his aggression directly towards to perceived
source of his frustration, may divert his aggression
into another channel.
 The standard of living of family is the function of its
income, size & life style.
It is the gradual outgrowth of constructive study of
the accumulated sorted facts.

17. Example
 Frustrated manager takes it out on
subordinate instead of his boss.
 Provides basis for studying consumer
behavior and formulating appropriate
marketing strategies.

18. Facts:
 Empirically verifiable observation.
 Process of classification
 Example: counting the number of vehicles plying on a road
Hypothesis:
 Preliminary assumption i.e. guess
Relationship:
 Research>Assumption>Facts>Theories
 (Scientific methods, tools, data , old facts )

19. Theories
Facts
Assumption
Research

20. Research contributes to,
 Initiates theory
 Test an existing theory
 Reformulation
Theory contribute to,
 Suggest problem for study
 Giving hypothesis
 Providing conceptual models
At the end it is social science, deals with observation
& experiments.