Swaran Soft's 10+ Years Serving Over 3000 Customers in IT Consulting & Digital Marketing
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Swaran Soft is an IT services provider that has been in business for over 10 years, serving over 3,000 customers. It has a dedicated team called WebpromotionX with experience in online marketing campaigns and social media strategies. Key clients include automotive and technology companies. The document discusses various social media tools and strategies for brands to engage customers and build trust.
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Swaran Soft's 10+ Years Serving Over 3000 Customers in IT Consulting & Digital Marketing
- 3. The traditional marketing model is being challenged, and Chief Marketing Officers can foresee a day when it will no longer work. McKinsey
- 4. Traditional, Online & Social Media Traditional Online Social Tools Advertising (TV , radio), billboards, direct mail) Websites, banners , ecommerce, Search engine optimization Blogs, wikis, video on demand, RSS, social networks, widgets, cell phones Branding Control brand and growth Promote brand- some control Set the brand but cannot control - based on user feedback Approach Closed, directed Can be dynamic and updated regularly Open , responsive – listen, adapt Sales process Push Combination push/pull Pull Interactivity None – one way Both static and interactive Interactive and real time Entry High expertise and cost Moderate expertise and cost Low expertise and cost/ free
- 7. City of Social Media
- 8. How to use... social media tools
- 9. Corporate Bloggers – Key Components
- 10. Compete Facebook Vs CNN, NYTimes
- 12. Compete Social Bookmarking by Comparison
- 14. Marketers Using Social Media
- 15. The ROI of Social Media
- 16. So what is it about then? B rand C ommunity C ustomers E ngage T raffic Social Media For Business
- 18. Act Now – Go Social
- 23. MARKETERS The new cacophony. MEDIA TRADE ORGS EMPLOYEES NGOs CUSTOMERS ANALYSTS INVESTORS GOVERNMENT
- 28. 2009 @ Swaran Soft YOU NEED A TRUST STRATEGY. You don’t need an advertising strategy. You don’t need a “Twitter strategy.” And you don’t need a “social media strategy.”
- 29. What was Obama’s brand? What was McCain’s brand?
- 31. “ Oooh, yummeh!!”
- 32. Contact Us India : II-Floor, SCO-65, Sector 12 A, Gurgaon -122001 UK : 5 Jupiter House, Calleva Park, Reading, Berkshire RG7 8NN Email : [email_address] Phone: +91-124-4373221 ,4268235 Mobile: +91-9810560650