Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Emailer Design A Quick Overview
1.
2.
3.
4. Viewing Stages -1 Subject line- User sees the subject line and decides whether to read further or not. e.g. Email sent from a personal email address ( yogesh@wunderman.com ) achieves much stronger open and click rates than one sent from a general email address (interactive@wunderman.com)
5. Viewing Stages-2 Preview Pane User reaches here after he clicks on subject line. Here he typically view a part of emailer. This stage is available with new version of Outlook, new yahoo, new rediffmail etc.
6. Email Open – With image On / Off Email Open Full email is seen here. Viewing Stages-3
7. Email - Code Optimization & Testing Text Only Version Test : We check the Emailer is conveying complete message even with images off. Image Optimization: Ensure images used are in supported format and very lightweight Code optimization: Skinny & appropriate codes to reduce weigh and display emailer properly. Design testing in actual environment- Sending email to actual email clients (Gmail, yahoo, outlook etc) ensures it will work well when send as a final email. Test mail: before sending bulk email, test email is sent out to samll database to check any probably issue with email. Spam check: Ensuring the email doesn’t contain spam keywords, codes, or attachment and will land as a valid email.
8. And Every email campaign is a lesson, hence the need is to Incorporate best leanings/ practice into our Email next communication Thanks