McDonald's has over 1100 stores in China and is pursuing an aggressive expansion strategy. This includes lowering prices, such as reducing the cost of its spicy chicken burger from 7 yuan to 5 yuan, and offering discounts to attract customers from its main competitor KFC, which is currently more popular in China. McDonald's goal is to capture market share from KFC and appeal to new customers through competitive pricing and promotions as it seeks to grow its business and brand recognition in China.
2. Introduction of McDonald's
McDonald's is first food chain of almost
country.
Now there are 118 country and 30000 store.
It is famous of global food.
There is McDonald's university.
3. Introduction McDonald's of
China
There are 1100 McDonald's in China.
Recently price of hamburger is down.
There is plan of increase the store twice
of now.
4. Planing in China
McDonald's say a plan above.
1, Price of Spicy chicken is change form 7
yuan to 5 yuan.
2, KFC's coupon of spicy chicken if you
bring to McDonald's, discount of 10
percent.
5. Meaning of Plan in china
To get consumer from KFC.
To raise the celebrity.
To invite a new consumer.
This plan meaning of competition with KFC.
There is background that KFC is more
famous than McDonald's in China.
6. McDonald's in Japan
The first store build in 1971.
Then the price of hamburger is 80 yen.
Drive through start in 1977.
Now there are 3800 store in Japan.
7. First Store in Japan
The first store of McDonald's will be
built
in suburb. But it build in “Ginza” in
the city. It is strategy to get trend by
president.
According to this, there is Image the
McDonald's is front of station now.
8. Destruction of Price
McDonald's start “Value set”in 1994.
“Value set”is campaign to lower the
price of “Hamburger set”from 540 yen to
400 yen, and “Big Mac set”from 790 yen
to 600 yen.
According to this strategy, other first
food chain lower the price.
9. Change to high-grade
The image of people of McDonald's
hamburger are junk food. To change that
image, they start other foods. For
example, “Fish Mac Dipper”, “Mac
Grand”. It give the image that hamburger
is high-grade to people.
10. Conclusion
McDonald's all product influence to people
and to society. There is mean of success
until now. It is important to talk about
management. We should study someone by
history of McDonald's.
