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Emotional Marketing

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Emotional Marketing
Scent Marketing Sensitive Marketing (5 Senses) Color Marketing Music Marketing Emotional Cultural Marketing Marketing Impressive Marketing
Reading Read the text “Lush, the scent of success’ and circle the words or expressions that describe ‘sensitive marketing’ 5 senses ( sight, hearing, touch, smell, taste)
Scent Marketing 2.36-6.53 http://www.youtube.com/watch?v=EnnkN6jls98
Find out what kind of emotional marketing strategies were used Lush Supporting Climate Rush in Liverpool St Station http://www.youtube.com/watch?v=G-fEFrNpFCo
Group Work Think about any café you’ve visited. Find out its sensitive marketing strategy (five senses) Make at least three sentences for each blank using ‘only’ past tense. Ex) I could see cosy sofas and couches in the café. Sight Hearing Touch Smell Taste

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Emotional Marketing

  • 2. Scent Marketing Sensitive Marketing (5 Senses) Color Marketing Music Marketing Emotional Cultural Marketing Marketing Impressive Marketing
  • 3.
  • 4. Reading Read the text “Lush, the scent of success’ and circle the words or expressions that describe ‘sensitive marketing’ 5 senses ( sight, hearing, touch, smell, taste)
  • 5. Scent Marketing 2.36-6.53 http://www.youtube.com/watch?v=EnnkN6jls98
  • 6. Find out what kind of emotional marketing strategies were used Lush Supporting Climate Rush in Liverpool St Station http://www.youtube.com/watch?v=G-fEFrNpFCo
  • 7. Group Work Think about any café you’ve visited. Find out its sensitive marketing strategy (five senses) Make at least three sentences for each blank using ‘only’ past tense. Ex) I could see cosy sofas and couches in the café. Sight Hearing Touch Smell Taste