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Stress free eu schools - communication plan v01

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Stress free eu schools - communication plan v01

  1. 1. Project Title: Stress-free E. U. Schools Drafted by: Yiannis Zarkadas, Project Coordinator “Varnaleion” 2nd Primary School of Nea Aghialos Date: November 28th, 2014 Version: 1.0
  2. 2. A. Stakeholders’ Analysis Stakeholder Type Criticality to Success Current Orientation Degree of Influence Pupils Beneficiaries High Positive Large Teachers of Partner Schools Beneficiaries High Positive Large Parents / Caregivers Beneficiaries Medium Neutral / Resistant Large Educational Authorities Actors Low Neutral Small Educational Supportive Structures Actors Medium Neutral Medium Educational Staff of Region Potential Beneficiaries Low / irrelevant Neutral Small Representative bodies of Education Actors Medium Neutral Medium Local Administration Actor Medium Neutral Medium Individuals Supporters Low Neutral Small
  3. 3. B. Stakeholders’ Communication Needs Analysis [Current mapping] Stakeholder Type Information Needed Main Focus Key Objective Preferred Style(s) Pupils Beneficiaries Process – Oriented / Deliverables - Oriented Work to be done / Level of participation / Quality of work To trigger interest, to motivate them and develop a sence of ownership of the project, to create strong committment Workshops. Presentations, Learning activities Teachers of Partner Schools Beneficiaries Process – Oriented / Deliverables - Oriented Work to be done / Level of participation / Quality of work / personal benefit To trigger interest, to motivate them and develop a sence of ownership of the project, to create strong committment Presentations, working groups Parents / Caregivers Beneficiaries Deliverables - Oriented Pupils’ benefit To create committment to the project Lectures, presentations, seminars Educational Authorities Actors Results & Outcomes - Oriented Potential value of the project To provide means and assistance to the works of the project / to facilitate the implementation One-on-one meetings Educational Supportive Structures Actors Deliverables – Oriented / Results & Outcomes - Oriented Potential Value of the project / Personal benefit To support the project Presentations Educational Staff of Region Potential Beneficiaries Results & Outcomes – Oriented / Deliverables – Oriented New knowledge & skills / usability of products To trigger interest on the project and its outcomes Presentations, workshops
  4. 4. Representative bodies of Education Actors Results & Outcomes - Oriented Potential value of the project To support the project One-on-one meetings Local Administration Actor Results & Outcomes - Oriented Potential value of the project To provide resources, means and to support the implementation One-on-one meetings Individuals Supporters Process Oriented / Outcomes Oriented Value of the project / personal benefits To provide resources for the implementation of the project Presentations
  5. 5. C. Communication Management Plan Stakeholder Type Priority Key message Delivery Channel Time Pupils Beneficiaries High Works progress / Achievements Presentations fortnight Teachers of Partner Schools Beneficiaries High Works progress / Milestones reached / Milestones dropped Meetings / e-mails Every month Parents / Caregivers Beneficiaries Medium Learning outcomes for pupils Presentations / seminars Every 4 – 6 months Educational Authorities Actors High On going implementation / impact Meetings Every 6 months Educational Supportive Structures Actors High Learning outcomes / impact Meetings Every two months Educational Staff of Region Potential Beneficiaries Low Products Presentations / seminars / workshops Once a year Representative bodies of Education Actors Low Impact Meetings Once a year Local Administration Actor High Impact Meetings Every six months Individuals Supporters Low Impact Press releases Occasionally
  6. 6. D. Communication Deliverables Type Target Number Time Target Group Responsible Press Releases 4 - 6 per school When reaching a milestone / After every major achievement Public (individuals), All actors School Heads, School Coordinators Publications (brochures etc) 2 One at the launch of the project and one at the end of it Beneficiaries (parents and caregivers, educational staff) Actors (Educational authorities and supportive structures, administration) School Coordinators Project WEB site N. A. By the project launch All Coordinating School Social networks presence N. A. By the project launch All Coordinating School Posters / Banners etc N. A. N. A. All N. A.

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