Stress-free EU Schools Project Communication Plan

1. Project Title: Stress-free E. U. Schools
Drafted by: Yiannis Zarkadas, Project Coordinator
“Varnaleion” 2nd Primary School of Nea Aghialos
Date: November 28th, 2014
Version: 1.0

2. A. Stakeholders’ Analysis
Stakeholder Type Criticality to Success Current Orientation Degree of Influence
Pupils Beneficiaries High Positive Large
Teachers of Partner Schools Beneficiaries High Positive Large
Parents / Caregivers Beneficiaries Medium Neutral / Resistant Large
Educational Authorities Actors Low Neutral Small
Educational Supportive
Structures
Actors Medium Neutral Medium
Educational Staff of Region Potential Beneficiaries Low / irrelevant Neutral Small
Representative bodies of
Education
Actors Medium Neutral Medium
Local Administration Actor Medium Neutral Medium
Individuals Supporters Low Neutral Small

3. B. Stakeholders’ Communication Needs Analysis [Current mapping]
Stakeholder Type Information Needed Main Focus Key Objective Preferred Style(s)
Pupils Beneficiaries Process – Oriented /
Deliverables - Oriented
Work to be done / Level
of participation / Quality
of work
To trigger interest, to motivate
them and develop a sence of
ownership of the project, to
create strong committment
Workshops.
Presentations, Learning
activities
Teachers of Partner
Schools
Beneficiaries Process – Oriented /
Deliverables - Oriented
Work to be done / Level
of participation / Quality
of work / personal
benefit
To trigger interest, to motivate
them and develop a sence of
ownership of the project, to
create strong committment
Presentations, working
groups
Parents / Caregivers Beneficiaries Deliverables - Oriented Pupils’ benefit To create committment to the
project
Lectures, presentations,
seminars
Educational Authorities Actors Results & Outcomes -
Oriented
Potential value of the
project
To provide means and
assistance to the works of the
project / to facilitate the
implementation
One-on-one meetings
Educational Supportive
Structures
Actors Deliverables – Oriented /
Results & Outcomes -
Oriented
Potential Value of the
project / Personal benefit
To support the project Presentations
Educational Staff of
Region
Potential
Beneficiaries
Results & Outcomes –
Oriented / Deliverables –
Oriented
New knowledge & skills /
usability of products
To trigger interest on the
project and its outcomes
Presentations, workshops

4. Representative bodies of
Education
Actors Results & Outcomes -
Oriented
Potential value of the
project
To support the project One-on-one meetings
Local Administration Actor Results & Outcomes -
Oriented
Potential value of the
project
To provide resources, means
and to support the
implementation
One-on-one meetings
Individuals Supporters Process Oriented /
Outcomes Oriented
Value of the project /
personal benefits
To provide resources for the
implementation of the project
Presentations

5. C. Communication Management Plan
Stakeholder Type Priority Key message Delivery Channel Time
Pupils Beneficiaries High Works progress /
Achievements
Presentations fortnight
Teachers of Partner
Schools
Beneficiaries High Works progress /
Milestones reached /
Milestones dropped
Meetings / e-mails Every month
Parents / Caregivers Beneficiaries Medium Learning outcomes for
pupils
Presentations / seminars Every 4 – 6 months
Educational Authorities Actors High On going implementation
/ impact
Meetings Every 6 months
Educational Supportive
Structures
Actors High Learning outcomes /
impact
Meetings Every two months
Educational Staff of
Region
Potential Beneficiaries Low Products Presentations / seminars /
workshops
Once a year
Representative bodies of
Education
Actors Low Impact Meetings Once a year
Local Administration Actor High Impact Meetings Every six months
Individuals Supporters Low Impact Press releases Occasionally

6. D. Communication Deliverables
Type Target Number Time Target Group Responsible
Press Releases 4 - 6 per school When reaching a milestone /
After every major achievement
Public (individuals), All actors School Heads, School
Coordinators
Publications (brochures etc) 2 One at the launch of the
project and one at the end of it
Beneficiaries (parents and
caregivers, educational staff)
Actors (Educational authorities
and supportive structures,
administration)
School Coordinators
Project WEB site N. A. By the project launch All Coordinating School
Social networks presence N. A. By the project launch All Coordinating School
Posters / Banners etc N. A. N. A. All N. A.