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Social Media for Business

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Presentation by Africa Riviera, a Web Consultant of Your Host Solutions delivered this presentation to small business owners who wanted to learn about how to use social media sites to grow their businesses.

Publicada em: Negócios, Tecnologia
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Social Media for Business

  1. 2. Basically it’s all about building personal and/or business brand through conversations, video and photo sharing using open-source websites where you can find others with similar interest.
  2. 3. The top benefit of social media marketing: The number-one advantage is generating exposure for the business, increasing traffic to your site and blog, and building new business partnerships and acquiring new clients.
  3. 4. Source: www.whitepapersource.com/socialmediamarketing
  4. 5. Source: www.whitepapersource.com/socialmediamarketing
  5. 6. Audience Objectives Strategy Tactics Goal
  6. 7. <ul><li>Understand your Customers </li></ul><ul><li>Understand their Behaviors </li></ul><ul><li>Understand their Needs </li></ul><ul><li>What are their Influencers </li></ul><ul><ul><ul><li>What causes them to buy your products or services </li></ul></ul></ul><ul><li>Understand their Interest </li></ul><ul><ul><ul><li>Likes and Dislikes </li></ul></ul></ul>Audience
  7. 8. <ul><li>Social media is Not Direct marketing </li></ul><ul><li>Brand Awareness </li></ul><ul><li>More Opt-ins to my email list </li></ul><ul><li>More Followers on Twitter </li></ul><ul><li>More Subscribers on YouTube Channel </li></ul><ul><li>More Traffic to Website & Blog </li></ul><ul><li>More Blog Comments </li></ul>Objectives
  8. 9. Establish a Game Plan – what is your plan for reaching your objectives using social media? Focus on Content & Interaction Content – should be well-written with keywords and phrases that relates to your blog article, making sure it’s useful and practical for your audience Interaction – Introduce your article or topic to your audience and lead them to your blog to read more Participation is Everything – Karma! Strategy
  9. 10. Tactics Engage & Connect Keywords Focused
  10. 11. <ul><li>YouTube was the first online resource that would allow users to upload and watch videos online for free. Without a doubt, YouTube is the most admired online video site. </li></ul><ul><li>Benefits for your Business: </li></ul><ul><li>Host your video for free and has a chance to reach millions of views – 6.3 billion viewed in March 09 </li></ul><ul><li>Saves money on hosting storage and bandwidth </li></ul><ul><li>Spreads the advertisement of your business and drives the traffic back to your website </li></ul><ul><li>~ Provide Tips ~ </li></ul>
  11. 12. <ul><li>Popular online social site that was built primarily for college students. Currently business owners are using the site to build ‘Friends’ and company ‘Fans’ to over 200 million users </li></ul><ul><li>Benefits for your Business: </li></ul><ul><li>Because of the popularity, FB Pages are indexed in search engines </li></ul><ul><li>Saves time - Sending messages and updates to all your friends and fans at once is quick and easy. Those messages can be easily forwarded or posted to their FB Wall. </li></ul><ul><li>Enhance experience for your friends and fans by adding Video and sharing good content </li></ul><ul><li>~ Provide Tips ~ </li></ul>
  12. 13. <ul><li>A network site of over 11 million business people who share their credentials (resume) in search to find contacts and new business or a job opportunity </li></ul><ul><li>Benefits for your Business: </li></ul><ul><li>Make connections with people you would not otherwise have access to – use your contacts as a starting point to meet their contacts </li></ul><ul><li>Use the site to show others your expertise and give reasons why they should consider you for partnerships, new business or a new job </li></ul><ul><li>Boost your search engine results. You can promote your blog and website! Your profile allows you to publicize sites. </li></ul><ul><li>~ Provide Tips ~ </li></ul>
  13. 14. <ul><li>A social networking and microblogging site that allows you answer the question, &quot;What are you doing?&quot; by sending short text messages 140 characters in length, called &quot;tweets&quot;, to your &quot;followers.&quot; </li></ul><ul><li>Benefits for your Business: </li></ul><ul><li>Increase Instant Traffic to your website or blog – Extremely Targeted Audience </li></ul><ul><li>A powerful tool for obtaining Information within your industry and different niches. Also find out the latest ‘Buzz’ </li></ul><ul><li>Useful for promoting your products and services. It provides a cost effective method to increase awareness about your products or services. </li></ul><ul><li>~ Provide Tips ~ </li></ul>
  14. 15. <ul><li>A social bookmark is a link that is saved as a favorite and captures the location so you can find it easily again. Most Importantly you can share the links with others. </li></ul><ul><li>Benefits for your Business: </li></ul><ul><li>REPEAT VISITORS: Considering that many people do not buy/register/contact/take action on their first visit to your website, repeat visitors are a necessity </li></ul><ul><li>VIRAL BOOKMARKING: When people bookmark a web page it's ‘social’. Other people will see it. Other people might share it. Other people might even bookmark it. </li></ul><ul><li>~ Provide Tips ~ </li></ul>
  15. 16. <ul><li>A very important element for your social media marketing! Blog is a ‘web log’ of articles or posts that is rendered in reverse chronological order. </li></ul><ul><li>Benefits for your Business: </li></ul><ul><li>Reinforces the idea that you are an expert in your field </li></ul><ul><li>Builds an online community </li></ul><ul><li>Easy web publishing solution: Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. </li></ul><ul><li>Higher Search Engine Rankings </li></ul><ul><li>~ Provide Tips ~ </li></ul>
  16. 17. Goal – Increase traffic to blog, blog comments and constant contact trial sign ups . http://yourhostsolutions.com/blog/2009/02/23/email-marketing-finding-opportunity-in-a-down-economy/ Did you get your copy of email marketing article Back-to-Basics.... If not, go and get your copy today @ http://tinyurl.com/awcutb Strategy - 1
  17. 18. Result – Increase traffic to blog, blog comments and constant contact trial sign ups . In three days: Google Analytics reports shows a traffic increase by 28%, 57 people accessed the Back-to-the-Basis eBook page, 9 comments for this blog post and 2 people signed up for the Constant Contact trial. Will to recycle every month! Did you get your copy of email marketing article Back-to-Basics....If not, go and get your copy today @ http://tinyurl.com/awcutb Strategy - 1 Tactics
  18. 19. Goal – Increase traffic to website and email newsletter subscribers http://www.yourhostsolutions.com/email-videos.html Email marketing for Business Owners - check out this video to learn a few tips and increase your sales from repeat biz - http://tr.im/ieHx Strategy - 2
  19. 20. Result – Increase traffic to website and email newsletter subscribers http://www.yourhostsolutions.com/email-videos.html http://tr.im/ieHx In two days - 4 Constant Contact trial sign ups and 11 people joined YHS email list Will to recycle every month! Strategy - 2 Tactics
  20. 21. <ul><li>Create a schedule – daily/weekly to devote time to your blog and engaging on the social sites </li></ul><ul><li>- Recommend at least 5-10 hours a week </li></ul><ul><li>- Avoid chronic social media fatigue </li></ul><ul><li>Do not post or tweet useless information </li></ul><ul><li>- No one needs to know that your going to the store to buy milk and butter </li></ul><ul><li>Refrain from sending chain tweets and emails that are not relevant to your product or service </li></ul>
  21. 22. It's not about you. Life is changing.  Business is changing. The world is changing. iThis. iThat. iHave. iWant. iNeed.   This is what a lot of social media communication sounds like. This is short-term, selfish, nobody-is-going-to-care-because-they-can-see-right-through-your-motivation thinking. They see the dollar signs in your eyes.  When your social media presence becomes ‘ iFocused ' your business becomes 'just another one of those businesses'. Just another enemy attacking their senses, after their money…. But you and I know this isn't your motivation. We know that. But do they? Take great care with your social behavior or that's how you will be perceived. Stop firing off dozens of links out on Twitter. Start talking. Stop collecting friends. Start listening. Stop thinking you. Start thinking we. How do you define social? It's not about you. By: Tim Arden of http://blog.timandren.com