Dec 11 Social Media Dashboard for Orange Group

1. Social Media
Orange Group
december 2011
some rights reserved - cc 2011
orange.com

2. Social Media
Orange Group pages Orange Group pages @Orange page
fan base engagement rate* countries split
+9,8% Tunisia:
fans* *measures interactions vs total fan posts Fan base for +10%
Fan base for : Orange page : 132 526
vs nov11
Orange Worldwide : 2,904,617 likers
Orange Corporate 0,07%
Orange 132 526 +8%*
Orange Tunisie 0,01%
25,4% Poland
Orange Dominicana 164 645 +4%*
+9%*
Orange fan 0,07% Other 42,8%
Orange fan 287 908
Orange France 0,07%
Orange Tunisie 304 540 +13%* 9,1%
Orange Dominicana 0,11% Tunisia
Orange France 288 764 +7%*
Orange Polska 0,15% 8,9%
Orange Polska 372 383 +8%*
6,1% 7,7% United
Kingdom
United States France
source: socialbakers *dec 2011 vs nov 2011 source: socialbakers dec 2011 source: facebook dec 2011
brands pages international telco pages french telco pages
fan base fan base fan base
& engagement rate & engagement rate & engagement rate
engagement rate engagement rate engagement rate
Orange Corporate 132 526 0,07% Orange 132 526 0,07% Orange 132 526 0,07%
BNP Paribas 135 039 0,04% DT AG 19 146 0,40% B&You 38 932 0,19%
Air France 594 106 0,09% Telmex 39 523 0,06% Sosh 107 476 0,09%
Microsoft 1 034 562 0,07% O2 UK 338 050 0,12% Bouygues 138 290 0,07%
Amex 2 350 037 0,06% AT&T 1 826 620 0,01% Orange FR 304 540 0,07%
Orange Worldwide 2 904 617 Verizon 2 018 663 0,02% SFR 585 880 0,07%
source: socialbakers dec 2011 source: socialbakers dec 2011 source: socialbakers dec 2011
some rights reserved - cc 2011
orange.com

3. Social Media &
search with Tweetreach
request : «#leweb and orange»
1158
tweets
total people reached* with the search
@replies
repartition of tweet type «#leweb and orange» : 943 722 top 5 twitterers over 599 based on the impressions**
5% 599 tweeterers
@orange 290 207 people reached
@WeBlogtheWorld 239 742 people reached
*reach is the total number of unique
42%
Twitter users who received tweets
retweets @camj59 239 652 people reached **each receipt of a tweet is called
an impression
@francetvdirect 131 309 people reached
53% regular tweets @lesanto 117 757 people reached
source: Tweetreach dec 2011
@orange Twitter international telco blog live orange
Twitter progression @orange : Klout evolution http://live.orange.com December
7th
+18% #leweb 866
vs nov 11 visits
900
#1 USA ATT 69 -1
5000 116 486 followers
600
O2
20 dec
4401
followers #2 UK
61 119 followers
67 -2
300 visits/day
30 nov
3877
#3 FRA Orange 59 =
Nov-1 Nov-5 Nov-10 Nov-25
4000 followers 4 649 followers
0
01-déc 05-déc 10-déc 15-déc 20-déc 25-déc 30-déc
10 nov
3287 #4 FRA SFR_Groupe 51 +6
followers 4 427 followers
361 tweets
3000 #5 UK Vodafone_Group 27 -4 25 coms 46 articles
01-nov 05-nov 10-nov 15-nov 20-nov 25-nov 30-nov 05-déc 10-déc 15-déc 20-déc 25-déc 30-déc
9 358 followers
98 shares
source: Twitter Counter dec 2011 source: Klout dec 2011 source: Google Analytics dec 2011
some rights reserved - cc 2011
orange.com

4. Social Media glossary
engagement Klout TweetReach TwitterCounter
rate
Measures the interactions Measures influence from Measures how your Provides the follower's
(likes and comments) social networks with your the messages impact the Twitter evolution from one account
compared to total posts and true reach to your people conversation about the brand
fans or product
http://www.socialbakers.com http://klout.com/home http://tweetreach.com/ http://twittercounter.com/
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