22. Team #1
To stimulate consumers to purchase more sparkling drinks (Coke, Sprite, Fanta and
Schweppes) at convenience stores with new packaging innovation and running value-
added promotion but not the expense of price cutting
23.
24. Team #10
To stimulate consumers to purchase more sparkling drinks (Coke, Sprite, Fanta and
Schweppes) at convenience stores with new packaging innovation and running value-
added promotion but not the expense of price cutting
30. Team #9
To identify the consumer behavior on the food services category in convenience stores and how it is
unique vs. FMCG products. To explore the opportunities and key elements on brand and private
label food offerings and further develop strategies to drive up the customer demand in relation with
convenient food spectrum
31.
32. Team #13
To evaluate the effectiveness of the brand campaign “Always Something New” and
identify more market opportunities, as well as to develop the brand differentiation
strategies to strengthen the brand image
33.
34. Team #3
To understand the customers behavior between Wilson and other retail chain stores and
explore more value-added services to attract customers
35.
36. Team #3
To understand the customers' brand perception toward Wilson and develop a marketing
plan to enhance the IT image of Wilson
37.
38. Team #2
To understand the target customers' (age between 25 and 29) brand perception and their
buying behavior toward LCX TST branch and develop a marketing plan for LCX
39.
40. Team #2
To understand the target customers' (age between 30 and 35) brand perception and their
buying behavior toward LCX Causeway Bay branch and develop a marketing plan for
LCX
41.
42. Team #16
TRESemmé: To understand the customer perception of TRESemmé slogan of
"Professional / Affordable" and to develop the growth strategies for TRESemmé
48. Team #15
Customer Experience (How branch set-up could enhance customer experience?
Including service counter, customer service counter, wealth management centre)
49.
50. Team #6
To understand university students' perception towards cervical cancer prevention, and identify their
concerns and critical motivation factors in taking vaccines, and explore the most appropriate
communication channels in approaching the target market
51.
52. Team #6
To understand the women's (especially OL) perception towards cervical cancer prevention, and
identify their concerns and critical motivation factors in taking vaccines, and explore the most
appropriate communication channels in approaching the target market
53.
54. Building A Better Future!
Learning Through Real Life Experience!
Creating Our Own Success Story!
Building A Better Future!
Learning Through Real Life Experience!
Creating Our Own Success Story!
