We’ve reached the stage where there’s no denying the importance of social media, with over 1.08 billion active social media users in Asia Pacific accounting for more than half of all social media users worldwide, there are clear benefits for organisations across areas like marketing, customer service, sales and recruitment. At the same time, we must recognise the potential risk behind social media and the impact it can have on your business. What steps have you taken to minimise and mitigate these risks?