It's just a presentation for a final test of english course and this product is unreal. :D

1. NJ Corp
Strategy Marketing Proposal

2. Agenda
1 Product information
What is Blinklr?
Key features
Configuration
How does it work?
2 Marketing strategy
STP
Segmenting
Targeting Audience
Positioning
Execution
Awareness
Trail
Recruit
Loyal
Conclusion43
Timeline
Target

3. 1
What is
?

4. 1Key Features
Show map
Detecting location
Call, message,
take pictures,
gallery…
Listening to music
Watching videos
3D image
projector

5. 1
Configuration
.
Battery: 36hrs standby,
12hrs using apps and listen to music
3D adjustable screen, 15" max
CPU: 1GHz RAM: 4gb
Memory: 8gb
8mp camera
Connection: wifi, 3G, bluetooth
Standard size: 5cm x 7cm x 1cm

6. 1
How does
work?

7. Marketing Strategy

8. 2Marketing strategy
S - T - P
Segmenting Targeting Audiences
Positioning
Marketing Research

9. 2Marketing strategy
Execution
Awareness Trail Recruit Loyal
TVC
PR 1 Contest
Online
Viral
PR 2
Press
ConferenceActivation
Event
Promotion
Contest
Offiline
Sponsor
After Sale
Customer
Care

10. 2Marketing strategy
Price & Promotion
699$
1st time: Discount 10%
(12/2013 – 2/2014)
2nd time: Discount 5%
(12/2013 – 2/2014)

11. 3Target & Timeline
Timeline

12. 3Target & Timeline
Target
PHASE 1 (Awareness)
9-12/2013
PHASE 2 (Trial)
1-2/2014
PHASE 3 (Recruit)
3-5/2014
TVC: 100,000 views
Contest Online: 50,000 attendances
Viral: 1,000,000 Reachers
10,000 products are sold
100,000 products are sold
Sponsor: 5 campaigns
Contest Offline: 150,000 attendances

13. 4
Conclusion
Product
Information
Marketing
Strategy
Marketing
Research
Execution
Price &
Promotion
TIMELINE &
TARGET

14. Thank You