2. How Big is Social Media?
• Facebook: more than 600 million users
• Twitter: more than 400 million users
• LinkedIn: more than 100 million users
3. Percentages of marketers who say social media is
somewhat or very effective at achieving specific
SEO objectives:
• Improving search rankings — 91%
• Increasing traffic from targeted keywords — 90%
• Expanding content shown in universal search results — 89%
• Improving the ROI from search programs — 80%
• Generating more qualified leads — 78%
4. The Social Media Revolution 2012
Let’s Watch Video First!
http://www.youtube.com/watch?v=0eUeL3n7fDs&feature=related
5. How does social media affect search marketing?
• Searcher expectations have changed
– Socializing than searching
• Difference in Context of Search and Social
– Recommendation than Marketing/Advertisement
• Push and Pull SEO Effect of Social Media Marketing
– PUSH = Create + Share
– PULL = Searchers
8. 5 Trends to Guide an Integrated Strategy
• A solid social strategy must come first
– Established Social Media Strategy
– Connect to Audience
– Incorporate Keywords in Social Media Profiles and
Updates
9. • Search engines are increasingly indexing
social content
– Google and Bing added Social Data
– Real-time searches drive little traffic
10. • Social media builds inbound links
– Provide value through great content and
interaction
– Content from Digg, Reddit and etc.
generate great number of inbound links
– Good Content Publish Share
11. • Search and social data complement
each other
– SEO keyword research can identify
keywords and phrases to use in social
media channels to attract more visitor traffic
to that content, and to help that content
rank well.
12. • On-site social media is a powerful
content generator
– Creating blog + attracting Active
Community = Massive Amounts of
Keyword-Rich Content