The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng
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The document provides tips for using Google AdWords to generate targeted prospects for a business. It recommends starting with relevant keyword research, creating simple ads, optimizing landing pages, tracking conversions, and using Google Analytics for web analytics to improve marketing efforts. Google AdWords is presented as an affordable way to reach customers searching for specific products or services and drive traffic to a company website within 24 hours.
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The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng
- 1. The Quick & Effective Strategy " To Generate Targeted Prospects! To Your Business!" Created by YC. Ng, www.iBizClicks.com
- 5. Search Engine Market Share in Asia 9% 47% 63% 42% 1% 35% 19% 78% 3% 95% 1% 53% 45% 43% 1% 1% 55% 99% 1% 3% 18% 96% 78% 1% 3% 95% 95% 4% 2% Source: StatCounter, May 2010
- 8. Your Customers Are Specifically Searching For YOUR PRODUCTS!" FREE Listing – Based on Search Engine Algorithm Pay Per Click
- 9. Search Engine Heat Map Study The “Golden Triangle” Where our eyes look? The top/center region gets the most visibility, followed by the top right-column of the paid ads.
- 10. How to Count Whoʼs Looking for Your Product / Service" Keyword Research http://adwords.google.com/select/KeywordToolExternal
- 11. Google AdWords - Keyword Advertising" women fashion • Promote to your prospects when they are searching for your products & services • Only pay for visitors who come to your website • Local & International reach with any budget • NEW: Pay Per Conversion
- 12. Benefits of" • Reach – Access to ~80% of Internet users worldwide • Cost – Low costs for high ROI – Pay Google when users click on your ads • Timing – Ads are seen by users looking to purchase – Reach your audience at the right time, with the right message • Flexibility – Start advertising quickly – Unlimited changes, whenever you want – You can target ads to the specific location & language of your customers
- 13. 8 Tips to Google AdWords Success"
- 14. 1. Keyword, Keyword & Keyword" Spend more time on keyword research and it’s really never “over” Focus on 2 words phrase & above http://adwords.google.com/select/KeywordToolExternal
- 17. 2. Start with Keyword Exact & Phrase Match" Exact Matching: [penang hotel] penang hotel Phrase Matching: “penang hotel” cheap penang hotel penang hotel gurney Broad Matching: penang hotel penang 5 star hotel penang food and hotel penang gurney
- 18. 3. Create Simple, Enticing Ads" Ad Title: Include keyword Ad Text: Include USP / Benefit & Call-to-action at the end of ad text Display URL: Capitalize Key Phrase
- 19. 4. Landing Page Relevancy" Give what the searcher want! Your landing page should follow up on what was promised in your ad. Landing Page (not necessary home page)
- 20. 5. Start Running Your Campaign at Google Search FIRST "
- 21. 6. Local Targeting" • Find your customer exactly where he/she is at • Use Customized Targeting to target highly specific areas • Example: pizza delivery service
- 22. 7. Conversion Tracking is Compulsory" Track ROI and make smarter online marketing decisions.
- 23. 8. Itʼs NOT the Jet Engine, Itʼs the Wings to make you fly" Why? Why can’t I make any sales? Google AdWords Your Website Without an effective website (wings), your online business may not go very far, even if it has a great marketing system (engine).
- 24. Web Analytics: Try Google Analytics" Discover. Share. Act. • Understand who your visitors are and where they come from • Learn how visitors use your website • Discover which visitors are likely to convert and how to aHract more of them • OpJmize online and offline markeJng by measuring post-‐ click performance • Uncover deep insights with minimal training www.google.com/analytics/
- 25. Summary " With Google AdWords your company website will appear on the Google top ranking, in just 24 hours. It is an affordable way to drive high-quality traffic to your website. This allows you to easily target people interested in your particular products and services.
- 26. We Help You Generate And Convert More Web Visitors Google AdWords Campaign Set-up, Optimization and Management Website & Landing Page Optimization Web Analytics Internet Marketing Consultation Social Media Marketing www.iBizClicks.com
- 27. Any Ques=ons?