A Brief presentation on Social Media for NGOs made on 5 September 2012 for CAP Inida

1. A quick start

2.  150 million – India’s online population
 3rd largest after China and USA
 50 mn on Facebook and 13 mn on Twitter
 2nd largest on Facebook and 6th largest on
Twitter in the world
 50,000 Crores – E-commerce market in India

3. Media (published material / content)
which has
a Social Component (sharing / commenting )
STATIC
VS
INTERACTIVE

4.  Social media is fundamentally changing the
way humans connect and share
 THE Direction of Internet Communication
 Your networks (donors, Board Members, competitors) are already
there
 People are talking about you – why not to you !
 People are increasingly searching there

5.  Seminars
 Events / Trade Fairs
 Tele Marketing
 Cold Calls
 Direct Mailers
 Advertising – Print / Radio / TV

6.  Interruption
 Irritation
 Things which you don’t need –
come up all the time
 Lot of time, effort and money
 Outbound marketing is important but not
sufficient

7.  SEO
 Blogging
 Social Media
 RSS
 Free Tools & Trials
 Viral Videos

8.  Similar to a Business Cocktail Reception
 Meet people – start conversations
 Answer questions – help others
 Ask questions – trust others’ advice
 Just no constraints of space or time
 Be part of a community
 Ask and answer questions
 Many more can listen in !
 More effective

10. weB LOG
 Instant Global Presence
 Instant Setup
 No Programming Knowledge
 No Web Knowledge
 Built in SEO
 Powerful Linkages
 FREE !

11. •Family / Fun
•Hobby
•Passion
•Information
•Interaction
•SALES !

15. Insert
•Text •Audios •Polls
•Photos •Videos •Links

16.  Mini Blog
 Upto 140 Characters only
 Easy to setup
 Instant following –
 Interaction between Blogs, Tweets, Websites
 Very Powerful Marketing Tool

18. Business.twitter.com

19. •Over 800 million unique users per month
•Over 4 billion hrs of video watched each month
•72 hours of video are uploaded every minute
•Localized in 43 countries,across 60 languages
•In 2011, YouTube had more than 1 trillion views
or around 140 views for every person on Earth

20. •Broadcast your videos – home/business/NGO
•Go Viral
•Blendtec – Will it blend ?
•ZooZoo – Vodaphone
•Airtel – Har ek friend zaroori hota hai
•Negative publicity ?
•Domino's pizza disgusting video
•ORM – Online Reputation Management

21. 175 million+ members
 Manage your professional identity.
Build and engage with your
professional network.
Access knowledge, insights and
opportunities.
Not much fun
No apps

22. People on Facebook
 More than 955 million active users
 More than 50% of active users log on to Facebook per day
 Average user has 250 friends
Activity on Facebook
 Average user connected to 80 pages, groups and events
 More than 500 million photos are uploaded per day
Global Reach
 More than 70 languages available on the site
 More than 75% of users are outside of the United States

23. Platform
 People on Facebook install apps more than 40 million times
every day
 More than 500 million people use an app on Facebook or
experience Facebook Platform on other websites
 More than 7 million apps and websites integrated with FB
Mobile
 More than 350 million active users currently access
Facebook through their mobile devices
 More than 475 mobile operators globally work to deploy and
promote Facebook mobile products

24. FACEBOOK IS
HUGE

25.  Strategy
 Target Audience – how to grow it –
Circles of growth
 Listen
 Interact
 Evangelise 80%
 Promote 20%

26.  Create an account
 Create a Page
 Create a Group
 Create an Ad

27.  No direct income
 Helps promote your website and brand
 Gets a core group of supporters willing to refer
you
More hits =
More references =
More visibility =
More chances of sales and success

28. DO
 Be brief, light, subtle and frank
 Sustain interest
 LISTEN
 Evangelise
 Use the Power of Growing Exponentially
 Be alert and responsive

29.  DON’T
 Just be there, without strategy
 Broadcast yourself – sell, sell, sell
 Say one thing – do another
 Use words having different meanings - chair - in french -
sensual temptation, pet - le pet=fart, chevy nova (in Mexican / Spanish - no va = wont go!)
 Social Media Marketing in 3 minutes

30.  Myth 1: Social media is free . Your time is not free,
nor are design, graphics, and customization. But it’s still a great bargain.
 Myth: Social media has no return on
investment. If you don’t have a goal, a strategy, and a roadmap to execute it,
this is true. If you have something to say, you should be on social media. Not being there is like
opening a business but having an unlisted number.
 Myth: Social media takes up too much
time.
With a strategy and a simple timer, you can execute your plan in just 15 minutes in the morning
and 15 minutes in the evening. If you don’t have a half-hour a day to devote to marketing your
product or service, you need to rethink your business model.

31.  Define your strategy – what do you want ?
 Identify Target Audience – who do you want?
 Think like a Donor
 Define your message
 Create a website
 Connect to a Blog
 Have a Facebook Page / Group
 Tweet as required
 Evaluate what works for you – measure the impact

32.  Define your message – differentiate
 Send Positive Vibes – no guilt
 Get celebrity endorsement
 Involve people – money is not the only thing
 Brandish your achievements
 Provide Feedback
 Measure Impact

33.  http://www.nonprofitmarketingblog.com/
 www.milaap.org / www.kiva.org
 www.oxfam.org
 http://www.greenpeace.org/india/en/
 http://www.petitiononline.com/
 http://www.socialbrite.org/
 http://fundacause.posterous.com/
 http://www.giveindia.org
 http://www.google.com/grants/

34. • yazdi@on-lyne.com
•www.twitter.com/yazditantra
•www.consumerresources.in
•www.Enterprisers.in
•+91-9892219340