Slides by students in class #4, last mover advantage in eToro Startup Course

1. The Last
Mover
Advantage

2. The last mover advantage
I. Escaping Competition
II. Lies People Tell
A. Avoid the DOJ
B. Market Lies
C. Market Share Lies
D. Cash and Competition
III. How To Own a Market
IV. Creating Your Market
A. Choosing the Right Market
B. Monopoly and Scaling
C. Some Examples

3. How benefic is it to be in a competitive
field? - Mara
When you give your “all” to one field, one
goal where competition is fierce you
believe that failing is the end of you/of
your career.
WRONG:
Peter Thiel missed an interview for the
carrier he prepared his whole life and a
few years later invented PayPal
Walt Disney was fired by a newspaper editor
because he "lacked imagination and had

4. don't be the first... be the best!;

5. IRA

6. For a company to own its market it must have
some combination of:
Brand
Scale cost advantages
Network effects
Proprietary technology
Yoni Assia

7. A person's or company's aspirations can only be reached
when competence, vision and reality work together.
Dara Sandow - Vandel

8. Moving first isn’t always an advantage. Think
about poker. If you’re the last to bet, you have
the most information. The endgame is where
the most decisive moves are made.
Ido Frishman

9. Monopole
In England the Crown issued letters patent providing
any person with a monopoly to produce particular
goods.
Mostly issued to people how were prepared to pay for it.
Asi

10. MiMiri
Mijsakdjhkaj
Miri Kedem

11. Only 32 pieces on the board and 64
squares those pieces can occupy
• Know the relative value of your pieces.
• Know how your pieces work best together.
• Know the phases of the game and have a plan.
• Talent matters; there is more to success than luck.
• Chess is a brutal mental game. So is life. Make your moves carefully.
Estrella Demonte

14. We're not a monopoly.. the regulator is!