1. 3. What have you learned from
your audience feedback?
Evaluation Question:

2. Audience Feedback
 To complete this question, I went through my blog posts
with the ‘Research and Planning’ label to reflect back on
the audience feedback I had received during planning and
post-production.
 This let me reflect on my early primary research where I’d
used Obsurvey along with PowerPoints I’d presented to
the class
 Here is an example of a slide from my feedback
powerpoint that me and Rhiannon presented to the class:

3. How trailer will be filmed
• Our film trailers will be filmed/ produced together, but edited
separately.
• This to have our own separate ‘creative cuts’
• We now have a storyboard and want to practise filming
techniques, before we actually film our final productions
Storyboards

4. Obsurvey results
For a potential target audience, I found that:
 Age demographic was conventionally between the ages of 15-
25, however we decided to give our film a 12A rating to widen
our target audience.
 Employment demographic was students/ part-time workers,
which meant they would have extra money to go to the
cinema with
 Furthermore, they regularly visited the cinema and watched
trailers.
 In hindsight, I should have asked to what extent poster and
magazine covers reached and/ or persuaded them.

5. Qualitative Response:
6. If you answered Horror, Psychological or
Thriller, what typically attracts you to this genre
of film trailer?

6.  Furthermore, while people preferred theatrical trailers,
there was still a sufficient interest in teaser trailers.
 The former would have been viewed by more people
than trailers because of their aim to meet audience
expectations by showing enough of the plot to gain
interest.
 Moreover, this survey only gave me a limited source of
audience feedback data, so I couldn’t base all of my
planning on what I found, thus had to additionally rely on
secondary research into audience expectations.

7. A New Medium…
My
Foundation
Portfolio
Construction

8. A New Medium…
 Because I created a media product with a new medium
that I hadn’t previously used for my construction this year,
I had to rely heavily on audience feedback when editing
my trailer together.
 This was because I had used most of the online resources
at my disposal in my extensive research and planning for
my trailer
 Thus, after I completed several edits of my trailer, I asked
for regular feedback to keep improving it

9. Therefore…
 I have learned the importance of audience feedback and meeting
their expectations, so that I won’t alienate them and put them off
of the film.
 This is due to their exposure to media products, and a set of
expectations that have developed as a result.
 Furthermore, I found that my
audience understood the
enigma codes placed in the
trailer –significantly a member
of the older demographic
which showed a wider
audience of understanding
than I had initially expected.
A screenshot from my blog,
detailing what a member of
the older demographic
advised me to change in my
trailer:

10.  I realised that the feedback I received
would have been based on my audience’s
own knowledge of real media products.
 Therefore, this highlighted the importance
of conforming to conventions, because of
audience expectations in real media products.
 Their feedback significantly helped me to tweak
these issues in my trailer.
Examples of
Real Media Texts

11. Facebook Responses
on my trailer for ‘The Cult’

12. Problems Highlighted:
The potential problems brought to my attention in the later
edits were the:
 Lighting
 Sound effects/ dialogue
 Location
These put into perspective the main aspects of my trailer
for the planning process.