2. 1. Product / Market Gap
2. Vision Strategy Execution
3. Concept of Fit
4. 3 Questions
5. Risk Reduction
6. Crossing the Chasm
7. Customer Development Process
8. Start-Up Race
9. Effectuation
3.
4.
5.
6.
7.
8.
9.
10.
11.
12. Each Start-up model has it’s own advantages
The right one will depend on the situation,
the competitive position, the industry
position, Risk, and other factors related to
the enterprise itself
13. Professor Easley’s Notes and video
Authors quoted in Easley’s Video
