This was done as part of an exercise to compare 'worst' and 'best' scenarios for doing desert cleanups

1. CLEANING UP THE SAHARA DESERT
Making Improvements

2. KEY PARTNERSHIPS
 Worst  Best
 Automatic Lawnmower  Mobile Robot manufacturers
manufacturers.
 Automatic Lawnmower
 Logistic suppliers manufacturers.
 Maintenance services  Logistic suppliers
 Maintenance services

3. KEY ACTIVITIES
WORST BEST
 Minimal storage using just-in-time  Robotic Weekly pick-up and
techniques. disposal of plastic and paper
wastes left by picnicers in rural and
 Distribution & transportation.
desert environments defined by
 Commercial (website,...) and GPS coordinates
technical demonstrations.
 Automated Mowing of lawns inside
 Customer support. desert recreational and residential
compounds

4. KEY RESOURCES
WORST BEST
 Initial funding to pay the first  1 robot per square kilometer of desert to
lawnmowers for demos. be cleaned
 1 maintenance / operations person per
10 robots
 A tuareg parent employee as a
commercial rep for the firm  1 truck with maintenance tools and
supplies per robot
 1 automated lawnmower per compound
 1 large seal-able bin cleanup site
 Offices and central maintenance facility
 Management, supervisory, admin and
operations staff in proportion to sites

5. WORST BEST
 Ease home gardening tasks  Urbanized desert people love to have family
providing a way to get the picnics and camp-outs in the desert but
grass under control with less they are little inclined to clean up the
effort than with manual wastes from their activities.
lawnmowers
 Governments are increasingly interested in
preserving the desert environments
 Wealthier urbanized desert people
maintain residences in the desert including
lawns and they are interested in
maintaining their properties
 The business could be expanded to include
gardening and building maintenance
VALUE PROPOSITION

6. WORST BEST
 Send newsletter by e-mail  Initial direct contact /
relationship building is key in
Arabic and desert societies
 SMS and mobile phone calls
 Desert demonstrations with
Quality control demonstration
 Send leaflets and flyers by plane
 Monthly reports and visits with
dinner meetings
 Demonstration events  Colourful and picturesque
brochures with simplified text
 Send gardening courses (DVD) materials
 Gifts
 Relationship sensitive staff
CUSTOMER RELATIONSHIPS

7. WORST BEST
 Ordering and payment: web  Marketing face-to-face, multiple visits
 Delivering: by plane (send with  Delivery, set-up, operation and
a parachute) or by camel maintenance at each site by company
trained specialists
 Regular communications with client
senior representatives
 Country by country direct marketing by
company, agents or franchises.
 Annual Reports
CHANNELS

8. WORST BEST
 Tuareg parents who take care of  Government agencies
their homes responsible for desert
ownership and environmental
management
 Recreational desert compound
resort owners
 Owners of residences and
desert properties
 Owners of desert farm and
agribusinesses
CUSTOMER SEGMENTS

9. WORST BEST
 Commercial costs  Equipment purchase or rental
 Logistic costs  Capital costs of equipment and
 Customer support and bldgs for staff, storage, service
maintenance facilities
 Marketing  Cost of supplies and consumables
 Office equipment and supplies
 Maintenance facilities bldg,
benches, tools, spare parts, and
storage
 Operating costs including staff
salaries
COST STRUCTURE

10. WORST BEST
 Planned as a one time fee  Original equipment purchase
for the new lawnmower and or leasing
annual subscription for  Storage bldg fees
maintenance of the pieces.  Monthly operations and
 Sale of gardening equipment maintenance fees
(rakes, buckets, trash bags,  Training services fees
fertilizers)
 Wastes disposal fees
REVENUE STREAMS

11. SUMMARY
 The “Best” case model for this business involves refocusing the
clientele and range of services to be provided.
 Expanded scope of the business will require a much larger initial
capital outlay
 Staffing and management will be quite specialized
 The desert communities and governments have mandates to improve
their environmental stewardship
 There are also sufficient wealthy people to support a venture of the
Best kind