The document summarizes Ashley Parkin's thesis presentation on creating a fake fashion line called NOCO that satirizes people's desire to assume another ethnicity's identity while discriminating against them. The line transforms negative aspects of being black into something fashionable. The goal is to stir up online conversations on race through a website hosting the stereotypical clothing line. It remains to be seen if online viewers will understand the satire and respond immediately to the project's message critiquing racism. The presentation includes information on the thesis, precedents, prototype website, and blog documenting the line's creation.

1. Thesis Presentation By Ashley Parkin

2.  NOCO is a fake fashion line that will be
displayed on the Web. It is an exaggerated
visual satire of people’s desire to assume
another ethnicity’s identity, while
discriminating against them at the same
time.
 The line and the web site hosting it are
transforming a negative aspect of being black
into something that is fashionable and easy
to take off when convenient.

3.  Can a fake clothing line web site steeped in
racial stereotypes stir up online
conversations on race?
 Will online viewers see the satire and
respond to the project’s message
immediately?

5. Clockwise
From Left:
Lara Stone,
Dior, LV shoes,
Ellianna Placas,
Essence mag,
L’Official
Hommes

6. Clockwise from left:
Damali Ayo’s rent-a-negro.com,
Keith Obadike’s eBay auction,
Patrick Kelly, Yinka Shonibare.

7.  http://www.ashleyparkin.com/thesis/
 Includes thesis info, precedent information,
all the parts of my croquis lookbook, page
link to the prototype site, and blog posts
documenting the fashion line-crafting
process

8. I hope you like what you see. 