Brenau University Information system case study : B to G

1. China Mobile Limited Yao Cui

2. http://www.youtube.com/watch?v=qu_Q06LY_HQ&feature=related

3. China Mobile Limited World’s largest mobile network service company 522 million customers 145,954 employees 70.6% market share in Mainland China GSM covers 237 countries and regions GPRS covers 182 countries and regions Bought Pakistan’s Paktel

4. Services 500,000 base stations, cover 98% of the population 700 millions rural population VS 522 million customers Mobile penetration rate 56.3%

5. Services to Governmentand Businesses Government Information Service Plan Agriculture Information Service Plan Banking Information Service Plan

6. Well-Known Brands GoTone Easyown M-Zone Photos from http://www.10086.cn/brand/

7. Photo from http://hi.baidu.com/liumaoshen/album/item/fa13c8deb1ed48e68c102944.html#

8. Financial Performance RMB 452,103 million ( $67,985 million) Photo from http://www.chinamobileltd.com/op.php?menu=4

9. http://www.chinamobileltd.com/op.php?menu=3

10. Data From Yahoo. Finance

11. Website & Social Media http://10086.cn/ http://www.tudou.com/programs/view/HKIaDoetWyo

12. Photo from http://video.baidu.com/v?word=%D6%D0%B9%FA%D2%C6%B6%AF%B9%E3%B8%E6&ct=301989888&rn=20&pn=0&db=0&s=0&fbl=800

13. Competition China Unicom China Telecom China Mobile is a monopoly Most stable 2G network, coverage throughout Mainland China Village Connected Project 3G 10086

14. Marketplace Photos from: http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%D6%D0%B9%FA%D2%C6%B6%AF%D3%AA%D2%B5%CC%FC&in=19539&cl=2&lm=-1&pn=3&rn=1&di=25473230685&ln=2000&fr=&fmq=&ic=0&s=0&se=1&sme=0&tab=&width=&height=&face=0&is=&istype=2 http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%D6%D0%B9%FA%D2%C6%B6%AF%B3%E4%D6%B5%BF%A8&in=21943&cl=2&lm=-1&pn=35&rn=1&di=28879017165&ln=2000&fr=&fmq=&ic=0&s=0&se=1&sme=0&tab=&width=&height=&face=0&is=&istype=2

15. Social Responsibility http://www.youtube.com/watch?v=x1dvv5D9xVg&feature=related