iPhone 6

1. iPhone 6
Presentation by Yang Gong
Picture ： Apple offical website

2. Marketing
and Branding
Picture ： Apple offical website
Data ： Apple offical website

3. The iOS system market share in Mar 2015
Marketing
and Branding
Data ： Bussiness Insider UK

4. Technological
Affordances
Apple Pay
Secure, simple,
and even more
useful
• In the iPhone 6 conference, Apple CEO Cook
highlighted its new features Apple Pay. It is a mobile
payment fuction based on the fingerprint identification
system and NFC (Franklin, 2014).
• Users simply fingerprinting, and then put the phone
close to the credit card machine, you can complete the
payment.

5. Technological
Affordances
Polarizing film
• iPhone6 screen superimposed layer of polarizing
film. When the iPhone 6 and 5s screen are
brightness, wearing sunglasses watch iPhone 6
are clearer than the iPhone 5s. There are some
colourful glare when you watch iPhone 5s screen
with sunglasses. This is the polarizing film role,
it can be corrected polarized.

6. User Experience

7. User Experience
• Since the iPhone 6 lunched, some users reflect this mobile phone are easy to bend when
put in the pocket (Anthony, 2014).
• The problem first appeared in the MacRumors forums. A user has claimed that he put
iPhone6 in pants pocket, and sat for 18 hours, after he found his cell phone deformed
(McGarry, 2014).
• Users “Teck lover” said when he put iPhone6 on the table, he found that it has slight
bent after he bought this phone for 6 month (Tecklover, 2015).
iPhone 6 User Guide ......

8. Conclusion
Iphone 6 has bigger screen
than last generations(4.7
inches) and it has a fashion
design. But compare to
other smartphones, it's
configuration need to
improve. Overall, the
iPhone 6 is the most
populaer iPhone yet.

9. Reference:

10. Thanks for Watching
Gong Yang