4. About me:
My name is Yaili. I’m from Portugal.
I do user interface design, HTML and CSS.
5. About me:
My name is Yaili. I’m from Portugal.
I do user interface design, HTML and CSS.
I like to talk and write about CSS, clean markup
and web standards.
6. About me:
My name is Yaili. I’m from Portugal.
I do user interface design, HTML and CSS.
I like to talk and write about CSS, clean markup
and web standards.
12. … and they got us
hooked with the first
flashback
Parts of the plane were used as percussion instruments and can be heard in the soundtrack.
13. We can’t help it
The plane was bought by Thompson's Aviation Warehouse for $50,000. ABC/Touchstone purchased it for about $200,000.
14. We can’t help it
Millions of loyal fans will tune in every week with
the hope of understanding what is going on, of a
new hint that will put them one step closer to the
answer—that will make it all worth it.
The plane was bought by Thompson's Aviation Warehouse for $50,000. ABC/Touchstone purchased it for about $200,000.
15. But what makes LOST
so compelling?
During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
16. But what makes LOST
so compelling?
During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
• The story
17. But what makes LOST
so compelling?
During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
• The story
• The brand
18. But what makes LOST
so compelling?
During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
• The story
• The brand
• The detail
19. But what makes LOST
so compelling?
During Charlie's heroin scenes, Dominic Monaghan is actually snorting brown sugar.
• The story
• The brand
• The detail
• The care
20. Vincent, the dog, is actually played by a female dog, whose name is Madison.
There is something for
everybody
21. • Who only watches the TV episodes
doesn’t feel like they’re missing
anything
Vincent, the dog, is actually played by a female dog, whose name is Madison.
There is something for
everybody
22. • Who only watches the TV episodes
doesn’t feel like they’re missing
anything
• The fan(atic)s have a myriad puzzles
and hints spread across different
mediums to keep them busy
Vincent, the dog, is actually played by a female dog, whose name is Madison.
There is something for
everybody
23. In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
24. • Web sites
In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
25. • Web sites
• Parallel stories
In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
26. • Web sites
• Parallel stories
• TV advertisements
In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
27. • Web sites
• Parallel stories
• TV advertisements
• Brand cameos
In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
28. • Web sites
• Parallel stories
• TV advertisements
• Brand cameos
• Easter eggs
In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
29. • Web sites
• Parallel stories
• TV advertisements
• Brand cameos
• Easter eggs
• Alternate reality games
In France, it is known as "Lost: Les Disparus". The additional French tag is due to a governmental ruling that imposes the use of French in all titles.
30. The best example
The original name of Charlie's band was "The Petting Zoo". This had to be changed when it transpired that there really is a band called "The Petting
Zoo".
31. The DHARMA Initiative
The best example
The original name of Charlie's band was "The Petting Zoo". This had to be changed when it transpired that there really is a band called "The Petting
Zoo".
32. Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
33. • Department of
Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
34. • Department of
• Heuristics and
Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
35. • Department of
• Heuristics and
• Research on
Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
36. • Department of
• Heuristics and
• Research on
• Material
Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
37. • Department of
• Heuristics and
• Research on
• Material
• Applications
Before the pilot aired, the head of ABC was sacked by Disney for greenlighting such an expensive and risky project.
38.
39. There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
Understanding the logo
40. • Created in 1970
There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
Understanding the logo
41. • Created in 1970
• Eight-sided logo, like the Taoist Bagua
(“eight trigrams”)
There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
Understanding the logo
42. • Created in 1970
• Eight-sided logo, like the Taoist Bagua
(“eight trigrams”)
• 'Dharma' is Sanskrit and is used in
Hinduism and Buddhism
There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
Understanding the logo
43. • Created in 1970
• Eight-sided logo, like the Taoist Bagua
(“eight trigrams”)
• 'Dharma' is Sanskrit and is used in
Hinduism and Buddhism
• Science, thinking, social studies,
psychology
There are dozens of islands in the Fijian and Cook chains which are still uninhabited, and some which have had no documented exploration.
Understanding the logo
45. Why does it work?
They couldn't use the dog to find water, because the dog is not specifically trained to do so.
46. Why does it work?
• It’s simple
They couldn't use the dog to find water, because the dog is not specifically trained to do so.
47. Why does it work?
• It’s simple
• It’s clear
They couldn't use the dog to find water, because the dog is not specifically trained to do so.
48. Why does it work?
• It’s simple
• It’s clear
• It’s powerful
They couldn't use the dog to find water, because the dog is not specifically trained to do so.
49. Why does it work?
• It’s simple
• It’s clear
• It’s powerful
• It’s bold
They couldn't use the dog to find water, because the dog is not specifically trained to do so.
50. Why does it work?
• It’s simple
• It’s clear
• It’s powerful
• It’s bold
• It’s constant
They couldn't use the dog to find water, because the dog is not specifically trained to do so.
51. Why does it work?
• It’s simple
• It’s clear
• It’s powerful
• It’s bold
• It’s constant
• It’s consistent
They couldn't use the dog to find water, because the dog is not specifically trained to do so.
52. Variations of the logo
By diverting course, the pilots violated several flight regulations, and, had they survived, would most likely be stripped of their licenses.
53. Presence of the logo
on screen
Most of the characters have 1 or 2 degrees of separation between them. The likelihood of this occurring between passengers on a jetliner is
astronomical.
54. Presence of the logo
on screen
Clues
Most of the characters have 1 or 2 degrees of separation between them. The likelihood of this occurring between passengers on a jetliner is
astronomical.
64. In a scene of FlashForward, Lost is briefly seen advertised on the side of a bus.
65. Why?
The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID
number.
66. Why?
• Modern
The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID
number.
67. Why?
• Modern
• Simplified
The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID
number.
68. Why?
• Modern
• Simplified
• Stylised
The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID
number.
69. Why?
• Modern
• Simplified
• Stylised
• Clues
The cover of issue #51 of the current ongoing Catwoman comic book series by DC Comics depicts a mugshot of Catwoman with the Numbers as her ID
number.
70. At a Q & A following a screening of Cloverfield on February 12, 2008, screenwriter Drew Goddard (also a writer) for Lost, when asked if there was a
connection between Lost and Cloverfield, replied "Maybe."
http://www.underconsideration.com/brandnew/archives/in_brief_the_dharma_initiative.php
71. Other LOST brands
Ben's mother Emily Linus, is played by Carrie Preston, the real life wife of Michael Emerson, who plays Ben.
72. Charlie asks Lucy Heatherton where her father is and she replies "I think he's off buying some paper company up in Slough".
73. Abrams was never fully invested in Lost due to his duties on his own show Alias.
http://www.oceanic-air.com/
74. Fun facts
Many of Lost’s writers are known for their work in the television as well as the comics industry.
75. Fun facts
• Original occurrence: Executive Decision,
1996
Many of Lost’s writers are known for their work in the television as well as the comics industry.
76. Fun facts
• Original occurrence: Executive Decision,
1996
• TV Shows: Fringe, Pushing Daisies, Alias,
Chuck, FlashForward
Many of Lost’s writers are known for their work in the television as well as the comics industry.
77. Fun facts
• Original occurrence: Executive Decision,
1996
• TV Shows: Fringe, Pushing Daisies, Alias,
Chuck, FlashForward
• iPhone print ads and keynotes
Many of Lost’s writers are known for their work in the television as well as the comics industry.
78. Fun facts
• Original occurrence: Executive Decision,
1996
• TV Shows: Fringe, Pushing Daisies, Alias,
Chuck, FlashForward
• iPhone print ads and keynotes
• Video games: Call of Duty, Fallout 3, GTA
IV, Half-Life 2, Singularity, WoW
Many of Lost’s writers are known for their work in the television as well as the comics industry.
79. In 1977, a TV producer named Anthony Spinner was asked to write a pilot named Lost for ABC, which was about a group of people who survive a plane
crash on a seemingly deserted but mysterious island.
81. Some characters were written specifically for actors who had made an impression during their auditions for other characters (Hurley, Sun, Sayid).
http://www.thehansofoundation.org/
82. Fun facts
Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).
83. Fun facts
• The Foundation is never actually
mentioned on any episode of Lost
Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).
84. Fun facts
• The Foundation is never actually
mentioned on any episode of Lost
• Its Communications Director appeared
on Jimmy Kimmel Live! to state that
they did not know why Lost had
attached itself to them, and that
DHARMA had been cancelled in 1987
Michael Keaton was originally slated to play Jack in a guest capacity (Jack was to die in the first part of the pilot).
85. I hope you enjoyed
this little aside.
Lost was originally called Nowhere and then The Circle.
86. Thank you!
Every one of the cast members of Lost can be connected to Kevin Bacon by either 2 or 3 degrees.
87. Thank you!
—@yaili
Every one of the cast members of Lost can be connected to Kevin Bacon by either 2 or 3 degrees.
On this presentation, I’m going to talk about the design in Lost, not on the story itself.
Hopefully I’m going to point you to details in Lost that are usually in the background, that you haven’t noticed, but that make it a great show.
Next is the first scene from the pilot: this was aired over 5 years ago—and it’s been a while.
For those of us who are Lost fans, there’s no way back now. We just can’t help it. Every week we are there in front of the TV just hoping that they give us more answers than questions. We are sure that, in the end, everything will make sense.
The story is the content, and that is the main thing that makes Lost engaging and addictive even.
The brand is easily recognizable and hard to miss.
The level of detail that the producers and writers go to is astonishing.
The care that they put into every aspect of the show, be it in or out of the screen makes the fans feel compensated for the time they invested in the show.
The story is the content, and that is the main thing that makes Lost engaging and addictive even.
The brand is easily recognizable and hard to miss.
The level of detail that the producers and writers go to is astonishing.
The care that they put into every aspect of the show, be it in or out of the screen makes the fans feel compensated for the time they invested in the show.
The story is the content, and that is the main thing that makes Lost engaging and addictive even.
The brand is easily recognizable and hard to miss.
The level of detail that the producers and writers go to is astonishing.
The care that they put into every aspect of the show, be it in or out of the screen makes the fans feel compensated for the time they invested in the show.
The story is the content, and that is the main thing that makes Lost engaging and addictive even.
The brand is easily recognizable and hard to miss.
The level of detail that the producers and writers go to is astonishing.
The care that they put into every aspect of the show, be it in or out of the screen makes the fans feel compensated for the time they invested in the show.
So everybody gets something. You don’t need to be a hardcore fan to enjoy the show, and you don’t feel that you are missing anything only by watching the episodes.
The hardcore fans have a lot to entertain themselves during the long months between seasons…
So everybody gets something. You don’t need to be a hardcore fan to enjoy the show, and you don’t feel that you are missing anything only by watching the episodes.
The hardcore fans have a lot to entertain themselves during the long months between seasons…
The best example of the level of detail that the Lost creators go to is the Dharma Initiative.
Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
Heuristics has to do with experiments taken in order to help solve problems, and to learn and discover. It has a lot to do with common sense.
This is the original Dharma logo, that is first seem in the second season.
Ba gua means “eight symbols” and represent a range of related concepts. Each symbol consists of 3 lines, each either broken or unbroken, representing a yin or a yang line.
It refers to a body of supreme language.
The dharma name has a lot to do with spirituality, science, thinking, social relations, psychology, etc…
Ba gua means “eight symbols” and represent a range of related concepts. Each symbol consists of 3 lines, each either broken or unbroken, representing a yin or a yang line.
It refers to a body of supreme language.
The dharma name has a lot to do with spirituality, science, thinking, social relations, psychology, etc…
Ba gua means “eight symbols” and represent a range of related concepts. Each symbol consists of 3 lines, each either broken or unbroken, representing a yin or a yang line.
It refers to a body of supreme language.
The dharma name has a lot to do with spirituality, science, thinking, social relations, psychology, etc…
Ba gua means “eight symbols” and represent a range of related concepts. Each symbol consists of 3 lines, each either broken or unbroken, representing a yin or a yang line.
It refers to a body of supreme language.
The dharma name has a lot to do with spirituality, science, thinking, social relations, psychology, etc…
Other vintage logos, contemporaries of Dharma.
The Dharma logo is simple and clean—black and white is quite powerful and bold.
It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
The Dharma logo is simple and clean—black and white is quite powerful and bold.
It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
The Dharma logo is simple and clean—black and white is quite powerful and bold.
It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
The Dharma logo is simple and clean—black and white is quite powerful and bold.
It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
The Dharma logo is simple and clean—black and white is quite powerful and bold.
It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
The Dharma logo is simple and clean—black and white is quite powerful and bold.
It’s also a constant presence throughout the show and is consistent—people get used to seeing and learn to recognize it.
Logos of various stations, all based in the original Dharma logo.
The logo on screen doesn’t appear by chance and often provides clues as to who is on screen, where they come from, and also clues about the meaning of different locations.
Next, the first scene of Cloverfield, a movie directed by JJ Abrams. The moment where we can see the Dharma logo is less than 1 second long.
Fan created art—packaging labels.
Fan created art—fake ads.
Fan created art—fake ads.
Fan created art—fake ads.
The Dharma logo was redesigned in 2008, not sure as to why.
It’s now more modern, less cartoony; the font is cleaner; more serious and maybe even more respectable?
The triangular shapes have been stylised and their position shifted by 2 places clockwise, which definitely provides some clues.
It’s now more modern, less cartoony; the font is cleaner; more serious and maybe even more respectable?
The triangular shapes have been stylised and their position shifted by 2 places clockwise, which definitely provides some clues.
It’s now more modern, less cartoony; the font is cleaner; more serious and maybe even more respectable?
The triangular shapes have been stylised and their position shifted by 2 places clockwise, which definitely provides some clues.
It’s now more modern, less cartoony; the font is cleaner; more serious and maybe even more respectable?
The triangular shapes have been stylised and their position shifted by 2 places clockwise, which definitely provides some clues.
This redesign appeared on the popular blog Brand New, that covers rebranding of various logos—this is another example of Dharma being treated as a real company.
Finally, Dharma isn’t the only brand on Lost.
Oceanic Airlines is the first recurring company that one is faced with on Lost.
Their website is, too, littered with easter eggs.
The Oceanic brand is not original to Lost: it occurred originally in 1996.
An ad on MacWorld Magazine shows a man searching for information on Oceanic flight 815.
It’s also featured in numerous video games and TV shows.
The Oceanic brand is not original to Lost: it occurred originally in 1996.
An ad on MacWorld Magazine shows a man searching for information on Oceanic flight 815.
It’s also featured in numerous video games and TV shows.
The Oceanic brand is not original to Lost: it occurred originally in 1996.
An ad on MacWorld Magazine shows a man searching for information on Oceanic flight 815.
It’s also featured in numerous video games and TV shows.
The Oceanic brand is not original to Lost: it occurred originally in 1996.
An ad on MacWorld Magazine shows a man searching for information on Oceanic flight 815.
It’s also featured in numerous video games and TV shows.
The Hanso Foundation—from Alvar Hanso.
Next, MI 3…
Mission Impossible 3, directed by JJ Abrams. Notice the last company that is thanked.
The foundation’s website is made in Flash, although, just by looking at it, we can say it didn’t have to.
But there is a reason for that: when decompiled, the Flash files provided, again, easter eggs.
The foundation lives 100% outside of the screen. It has never been mentioned on Lost. And it is also treated as a real company.
The foundation lives 100% outside of the screen. It has never been mentioned on Lost. And it is also treated as a real company.
I hope everyone enjoyed this. I know it’s not a very useful subject, but I hope that it makes you look at Lost with a different set of eyes when it comes back in February.