Azimut Yacht Club magazine - April 2011

AZIMUT
YACHT CLUB

Yacht Brokerage
& Charter
Crans Montana - London - Miami
CH Telephone: +41 (0)27 483 1220
UK Telephone: +44 (0)20 7078-4226
USA Telephone: +1 (305) 394-9652
www.azimut-yachtclub.com

W
elcome to the april 2011 edition of the Azimut Yacht Club magazine. Every
month we generate a PDF catalog with the current listings.

Subscribe to our newsletter on our site in order to receive automatically a
link to the monthly PDF as soon as it is generated.

If you have any questions about a boat or would like to schedule a visit,
please contact us by email, phone or skype.

The process of selling your boat is a complex one which your broker will
totally manage on your behalf until the sale is complete.

What Does Your Yacht
Broker Do For You?

Full service
Sales & Marketing • Completion / Hand Over Process
brokerage
• Client Account holding for your total
Listing your boat with Ancasta exposes you Protection
to the largest brokerage network in Europe.
We promise to find you a buyer in the short- Helping Buyers
est possible time, which includes:
We offer a broad range of services to buy-
• Market Boat Details ers which means that we are always informed
• Feedback on Activity about the transaction to aid a smooth and
• Accompanied Viewings successful completion process. These services
• Receive Offers include:
• Negotiate on your behalf • Finance
• Complete the sale • Insurance
• Helping with Survey Advice
The Transaction • VAT Advice
• Storage
We manage the processes, paperwork & con- • Boat Yard Services
tracts involved for a smooth and secure trans- • Sea Trials
action including:
• Holding of all title documents and all
other important paperwork
• Sale and Purchase Agreement
• Title Transfer

Follow us on Facebook and twitter for daily updates

Social,
By Olivier Baelde
www.latitude26.ch
developing advanced social marketing features
coupled with yachting and real estate solutions

MEDIA & yachting
Establishing an efficient SOCIAL MEDIA marketing strategy
becomes now a reality for yacht brokerage and yacht charter
companies. When establishing the company marketing strat-
egy, several key indicators must be closely watched. As well,
deciding the direction of the data flow between the company
and third party sites can become costly in terms of advertising
budget without bringing long term traffic.

The most costly decision a mar- their sites in order to be able
keting or sales manager will take to charge yacht brokerage and
when implementing a marketing ing carefully the features pro- yacht charter firms. Thus, they
strategy will be to rely entirely vided, as well as the possibility will most of the time prevent this
on third party websites to ac- to create inbound traffic to the traffic to leave their site unless
quire new contacts and promote company’s website or expand it goes to a paid advertisement.
the yacht listings. This decision the reach to social networks, it The data flow of the listings be-
is mostly taken due to the appar- does not appear anymore as a tween the company’s website
ent easy setup and maintenance cost effective solution in a long and the outside world must be
third party listing sites seem to term strategyh. All third party carefully evaluated. The suc-
provide. However, when analyz- listings sites rely on traffic to cess in establishing a long term

approach is to consider, as the sharing sites. Through APIs, you
central point, the company’s can automate the posting of list-
website. ie the single point of You will have the control over ings information and brochure
entry for all listings should be the data provided to the external to a large array of sites which are
your website. Then, syndication sites. Contacts and leads com- not used by third party listings
to third party listings websites ing to your site once will most websites to avoid loosing traffic.
specializing in the yachting and likely come back to your site on Nowadays, you can maximize
to social network will take place. a regular basis. A powerful out- your exposure on social net-
This data flow will allow you to bound strategy for the listings is works relatively easily by select-
generate inbound traffic back to to target all available social net- ing a yachting solution already
your site and not to other sites. work and document or images integrating the APIs to post au-

went further in the integration
of our yachting solutions with a
tomatically. Furthermore, third large array of APIs. Clients using single third party listings web-
party listings websites will not our yachting solutions have their site where they will dictate their
have any incentives to integrate listings posted automatically marketing strategy to you and
your listings with social net- to Flickr, Picasa, Wordpress, make it very difficult for you to
works or other sites in order to Blogger, Olx, Oddle, Vast, Open- reach potentials clients through
keep the traffic on their site. You marine. Then, PDF brochures all available social medias. In a
must put in place a well tought- generated are posted to Issuu, long term strategy, all inbound
out strategy which will syndi- Scribd, Slideshare, Docstoc ex- traffic must go back to your site.
cate listings to generic listings panding the reach and search This way, if you decide to stop
sites. (Olx, Oddle, Vast...), third engines indexing. And a new listing on a particular third par-
party listings sites specializing in service launched this month is ty listings website, most of the
yachting through the openma- through the magazines listing all traffic will still flow to your site
rine.org initiative for example: It the yachts from our clients and through the other channels. On
allows you to generate a stand- generated in 3 versions: print the other hand, if you stricly list
ard xml feed and post it to sev- on demand version, electronic on third party sites, the day you
eral sites through a subscription. version and ipad version. The stop paying them, you “disap-
Then, post the listings to your fa- goal in creating your marketing pear“ from the internet world...
cebook and twitter account. We strategy is not to get linked to a

W
hile having a social network pres-
ence through Facebook, Twitter
and other social networks proves
mandatory nowadays, a new concept
tested by our yachting solutions is to
benefit from Facebook groups and so-
cial activity by bringing back “friends
and followers“ to the company’s website in
order to propose targeted services and features pertaining
to your business activity.

On Facebook for example, the new graph API allows to
post update statuses about listings, upload images in al-
bums , post events in calendar.. As well, you can use the
facebook user authentication to login into your site and
read or contribute to your content. The advantage is that
you can at the same time know more about this person
and propose a subscription to your newsletter. When he
By Olivier Baelde - www.latitude26.ch connects to your site with his facebook’s user id , you will
developing advanced social marketing features
in yachting and real estate solutions

BREAKING NEW GROUND WITH

SOCIAL
be able then to send messages di-
rectly through the facebook graph
API. It will allow you to keep this
user informed about your compa-
ny activities automatically through
your website. It provides an extra
level of possibilities since you no
longer need a user to subscribe to
your newsletter. While you man-
age your own facebook groups ,
you can post automatically news
to the groups and invite all new
friends automatically to join the
groups through the APIs.

By carefully planning a number of
facebook groups centered around
your company’s activities (broker-
age, charter), you can dramatically
enhance the daily communication
sent to the facebook groups by
postings automatically random
yacht listings, special offers, price
reductions....

By inviting your “friends and followers” to visit and con-
nect to your site using their facebook user id , you give
them the possibility to share information and recommend
other users to connect with you.

On the new site www.yachting.vg, we are currently ex-
perimenting with several new functionalities of the Graph
API.
Integrating your site more tighly with external social net-
works will allow you to communicate faster new informa-
tion to be given to followers and groups. You will be able to
provide a constant flow of information and news through
automated tasks. When users visit your website, your can
control the information given to them as well as getting
their feedback on specific polls or through a comment
system.

You can inform your groups, friends and followers that
the newsletters generated every month is available on your

INBOUND TRAFFIC

NETWORKS
website.

The important point in this social
network integration with your
website is to keep the channels
open and regularly communicate
to provide new information and
news.

Readers will be more likely to visit
your site on a regular basis if they
get weekly news from your site.
This could be fastidious if you had
to do it manually , but by creating
automated tasks to post automati-
cally on a regular basis for exam-
ple a new yacht listing or price
reduction offer, you keep the flow
going.

Our company Latitude 26 pro-
vides social media marketing con-
sulting and development services.

.

AZIMUT 46' Flybridge, 1997, 259.000 €
Mallorca, IB, Spain
AZIMUT 46' Flybridge, 1997, Mallorca, Baleares Spain, 259.000 € The Azimut 46 is the three cabin timeless classic of the flybridge range.
It is designed for luxurious entertaining, and must be viewed to be appreciated. - Specs: LOA:14 metres Beam:4 metres Draft:1 metres - CAT-
ERPILLAR 440hp - Diesel
Web id: 2 - Price: 259.000 € Tax Paid

Motor Boat Broker
14 quai Papacino, 06300 Nice, France - Nicky Davies
Telephone: +33 489 039 464Spain (+34) (971) 695-441
Visit www.yachting.vg for full details - Web id: 2

12 www.azimut-yachtclub.com

.

AZIMUT 68 S, 2005, 830.000 €
Poole, DOR, United Kingdom
AZIMUT 68 S, 2005, Marbella, Spain, 830.000 € Azimut 68 S (2005 model) with twin diesel MTU (1320hp) engines. This is a great example
of one of the most popular open style family cruisers on the market. She is fully equipped and has been professionally maintained from new. The
Azimut 68 S offers fantastic accommodation with great volume. Highly recommended and must be seen. Motivated owner. - Specs: LOA:20
metres Beam:5 metres Draft:1 metres - MTU 1320hp - Diesel
Web id: 4 - Price: 830.000 € Tax Paid

Carine Yachts
14 quai Papacino, 06300 Nice, France - Andrew Noble
Telephone: +33 489 039 464United Kingdom (+44) (01202) 901-721

www.azimut-yachtclub.com 13

.

AZIMUT Azimut 105, 2008, 5.000.000 €
Nice, PR, France
AZIMUT Azimut 105, 2008, Barcelona, Spain, 5.000.000 € - Specs: LOA:105 feet Beam:21 feet Draft:1 metres - MTU 2216hp - Diesel
Web id: 1 - Price: 5.000.000 € Tax Not Paid
3

Yacht Show Room Brokerage
14 quai Papacino, 06300 Nice, France - Nicolas Valin
Telephone: +33 489 039 464France (+33) (977) 197- 205

14 www.azimut-yachtclub.com

.

AZIMUT Azimut 55 E, 2008, 790.000 €
Nice, , France
AZIMUT Azimut 55 E, 2008, Golfe Juan, Provence Côte d'Azur France, 790.000 € Azimut 55 year 2008 in immaculate condition. 3 cabins
/ 3 bathrooms version. Extremely well looked after boat, constantly upgraded, professionally maintained, fully serviced and ready to go. -
Specs: - N/A - Diesel
Web id: 1 - Price: 790.000 € Tax Not Paid
0



.

AZIMUT Azimut 68E, 2008, 1.490.000 €
Nice, , France
AZIMUT Azimut 68E, 2008, Cannes, Provence Côte d'Azur France, 1.490.000 € This Azimut 68 Evo built in 2008 is in pristine condition: only
1 owner, permanent crew of 2, managed professionally... this yacht is ready to go! She is very well equipped up to charter standards and
offers all the safety equipment demanded by RINAVE Commercial Class. The owner who has not been able to use her as much as desired is
a keen seller. - Specs: LOA:69 feet Beam:16 feet Draft:5 feet - MAN 1360hp - Diesel
4



.

AZIMUT Azimut 68S, 2007, 1.200.000 €
Nice, , France
AZIMUT Azimut 68S, 2007, Mandelieu-La-Napoule, Provence Côte d'Azur France, 1.200.000 € - Specs: LOA:69 feet Beam:16 feet Draft:5
feet - MAN 1360hp - Diesel
2



.

AZIMUT Leonardo 98, 2008, 3.600.000 €
Cheltenham, , United kingdom
AZIMUT Leonardo 98, 2008, Greece, 3.600.000 € Just reduced in price this is a great opportunity to acquire an Azimut 98
Leonardo at a fraction of the new price with little more than delivery hours on her engines. The Leonardo has been described
as the ' Ocean Coupe ' of the seas with her dynamic flowing lines that doesn't compromise on interior space and liveability. The
yacht provides a sporting drive in impeccable style, combined with a layout that blurs the line between inside and out . When
open , the fully retractable semi-circular sliding doors give nearly 1,300 square feet transforming the enclosed aft dining area into
an alfresco one and seamlessly blending the saloon and aft deck into one uninterrupted space. - Specs: LOA:1 feet - MTU -
00
Diesel Web id: 1 - Price: 3.600.000 € Tax Not Paid

Motor Boat Broker
14 quai Papacino, 06300 Nice, France - Eric CHAPPUIS
Telephone: +33 489 039 464United Kingdom (+44) (1803) 226-153
.

.

AZIMUT Leonardo 98 E, 2007, 4.400.000 €
Nice, , France
AZIMUT Leonardo 98 E, 2007, Cannes, Provence Côte d'Azur France, 4.400.000 € One of the rare Azimut 98 Evolution of-
fered on the market for sale, MY Leonardo is commercially registered, fully equipped for charter and ready to go! The owner is
a keen seller and we urge you to bring offers. - Specs: LOA:1 feet Beam:22 feet Draft:6 feet - MTU 2200hp - Diesel Web id:
00
1 - Price: 4.400.000 € Tax Not Paid
1

.

AZIMUT Leonardo 98, 2008, 3.600.000 €
Located in Greece

Just reduced in price this is a great opportunity to acquire an Azimut 98 Leonardo at a fraction of the new price with
little more than delivery hours on her engines. The Leonardo has been described as the ‘ Ocean Coupe ‘ of the seas
with her dynamic flowing lines that doesn’t compromise on interior space and liveability. The yacht provides a sport-
ing drive in impeccable style, combined with a layout that blurs the line between inside and out . When open , the
fully retractable semi-circular sliding doors give nearly 1,300 square feet transforming the enclosed aft dining area
into an alfresco one and seamlessly blending the saloon and aft deck into one uninterrupted space

UK Office

Contact: Mark Davies

Tel: +44 (0)1242 250 000
Fax: +44 (0)1242 500 253
Mobile: 07703 336 634

LAZZARA 840, 2007, 3.000.000 €
Located in Spain

You’ll be hard pressed to find a more spacious yacht with these specifications. Each stateroom has its own head and
entertainment centre; the saloon includes formal dining and spacious seating; and the country kitchen remains a gath-
ering favourite.

Mallorca Office

Contact: Amanda Pollett

Tel: 34 687 070 252
Fax: +44 (0)1242 500 253
Mobile: +34 607 499 342

A R O U N D T H E W O R L D

Stylish Events
F rom 2 to 6 May
2011, Genoa will host the
23rd MYBA Charter Show.
This is one of the most im-
portant international exhi-
bitions dedicated to charter
professionals and supery-
achts. This is an event not to
be missed by yacht charter
professionals, attended by
the most prestigious charter
agencies and brokers glob-
ally. The exhibition is a
select showcase for luxury
charter yachts and the most
exclusive display of ancillary
services for the yachting in-
dustry.

T he Inaugural Sin-
gapore Yacht Show Launch-
es at ONE°15 Marina Club
. A brand new superyacht
exhibition opens its doors
this Friday, 8 April 2011 at
ONE°15 Marina Club in
Sentosa Cove. The widely-
anticipated first edition of
the Singapore Yacht Show
will present a first-class line-
up of sailing and motor su-
peryachts, as well as displays
from some of the leaders
of the international yacht-
ing industry, despite being
launched only four months
ago.

A R O U N D T H E W O R L D

Stylish Events
F om 2 to 6 May 2011,
Genoa will host the 23rd
MYBA Charter Show. This
is one of the most impor-
tant international exhibi-
tions dedicated to charter
professionals and supery-
achts. This is an event not to
be missed by yacht charter
professionals, attended by
the most prestigious charter
agencies and brokers glob-
ally. The exhibition is a
select showcase for luxury
charter yachts and the most
exclusive display of ancillary
services for the yachting in-
dustry.

O n the 16 - 18 May
2011 over 250 of the leading
players in the large yacht
market will head to the home
of America’s marine indus-
try for the most important
meeting in the American
Superyacht Industry. Re-
turning to Fort Lauderdale
after 6 years, the American
Superyacht Forum 2011 will
bring together heavyweight
speakers, influential experts,
technical genius’ and valu-
able contacts at the Hilton
Marina.

CHARTER
Cannes Festival

Chartering a Yacht

for Corporate Entertainment

Neoyachting specializes in luxury yacht charters for
companies coming to festivals & events in Cannes
such as the Cannes Film Festival, MIPIM, MIPIM
Horizons (MIPIM 2), MIDEM, MIPCOM, MIPTV, Li-
ons, Tax Free & MAPIC.

A luxury yacht provides the ideal base for com-
panies during a festival or event in Cannes.
Yachts can be “branded” with your company
name allowing you to present a high profile
during an event. Berths can be obtained next
to the Palais des Festivals. During the day, the
yacht can act as a floating office & conference
venue in the heart of Cannes allowing you to
welcome clients on board for meetings & pres-
entations. The crew will be on hand to attend to

24 www.yachting.vg - BVIs

Yachts of different sizes are
available for charter during your every need & provide
the events. food and drinks. In the
evening, the yacht makes
an impressive venue for
When comparing budgets
cocktail parties & dinners.
between hotel rooms for
And at night, your luxury
several persons and a yacht, yacht becomes your own
crewed yachts offer a much private 5 star hotel. If you
greater appeal and level of are interested in a luxury
service. yacht charter during a fes-
tival or event in Cannes,
As well, flexibility in terms please contact Neoyacht-
of catering, entertainment, ing at www.neoyachting.
privacy provides a perfect com or by phone:
+33 489 039 464
platform for hosting a cor-
porate event.

www.yachting.vg - BVIs 25

Neoyachting Charter

Cannes Festival
Formula One Grand
Prix
MIP

For Charter: AZIMUT 103 S
Location: Côte d’Azur

www.neoyachting.com
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959

Neoyachting Charter

Golf Weekends
Corporate events
Sales Incentives

For Charter: AZIMUT 103 S
Location: Côte d’Azur

www.neoyachting.com
Telephone: +33 489 039 464
Fax: +33 492 004 959

AZIMUT 68s 2007 - Anolha
La Rague, France
Anolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france), she will take
you to the most remote or exclusive places of the riviera in total comfort and speed! anolha is very well equipped and
features a unique and sleek style, a very large salon open on the outside deck and 2 spacious cabins. The twin cabin
will accommodate the stewardess. Matthew connor, captain of anolha will be your guide to the riviera; our steward-
ess will be delighted to prepare your breakfasts, light lunches and make sure you feel at ease at all times. Visit www.
neoyachting.com for full details - Web id: 7

Neoyachting
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com

28 www.azimut-yachtclub.com - Crans Montana, London, Miami April 2011

AZIMUT 86S 2007 - Chimera
Olbia, Italy
This azimut 86 s from the open line is perfectly equipped for charter in the mediterranean and - thanks to her sliding
roof top - offers great deck space and comfort at anchor. She is also a very fast and silent yacht featuring 2 arneson
surface drives. Visit www.neoyachting.com for full details - Web id: 2

Neoyachting
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com

April 2011 www.azimut-yachtclub.com - Crans Montana, London, Miami

AZIMUT 103 SL 2007 - The Sultan’s Way 007
Malw, Maldives
Sleek lines and vast spaces, elegant interiors full of light, formidable performance: the new open Azimut 103, flagship
of the s range, is a masterpiece of sporting design, sophistication and technology. For the first time in the history of mal-
dives tourism, it is now possible to charter a locally based crewed yacht to explore the maldives in style. The delightful
Maldivian crew will introduce your guests to the best sights, locally inhabited islands, luxury resorts or pristine reefs for
underwater exploration. Guests have a choice of venue for meals on board or perhaps a beach BBQ on the edge
of a reef or sand bank. the choices are many and the maldives offer a wealth of beauty and special culture.. Visit www.
neoyachting.com for full details - Web id: 4

Neoyachting
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com


AZIMUT 103SL 2008 - Gogamigoga
Varazze, Italy
Azimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yacht
where the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is also
freedom to enjoy the stunning beauty of the latest styling with the reliability and performance created from the best
azimut innovation and technological research.. Visit www.neoyachting.com for full details - Web id: 10

Neoyachting
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com


AZIMUT 105 2008 - Laura 1
Rome, Italy
Large azimut flybridges. The 105 is a two and half deck megayacht over 32.808 yards long, with a sleek, exuberant
design and luxury interiors. Neoyachting is very pleased to introduce you to our brand new azimut 105. Delivered in
may 2008, her prime location in genoa will allow you to discover the best of italy and the french riviera: portofino
and the liguria coast, corsica and sardinia, st tropez, monaco and the french riviera.. Visit www.neoyachting.com for full
details - Web id: 3

Neoyachting
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com


AZIMUT 50 2005 - Pretty Woman
Juan Les Pins, France
Pretty woman is an azimut 50, one of the most popular yacht in the flybridge range. Pretty woman is ideally located in
the private harbor of port galice in juan-les-pins, close from the vibrating city of cannes. Mark tremlin, captain of pretty
woman will be your guide to the french riviera and will be delighted to prepare your breakfasts, recommend the good
restaurants and make sure you feel at ease at all times!. Visit www.neoyachting.com for full details - Web id: 8

Neoyachting
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com


AZIMUT 85 2008 - 4FUN
Nice, France
Discover the new yachting class…the charter club is very pleased to introduce you to our spectacular azimut 85 fly.
delivered in may 2008, her prime location in Nice (French Riviera) will allow you to discover the best of italy andfrance:
portofino and the liguria coast, Corsica and Sardinia, St Tropez, Monaco and beyond. The incredible volume on this
yacht will make you feel on a 100-foot yacht. My 4fun features stabilization at anchor, a deck jacuzzi and 4 cabins
among which 3 with double beds... Visit www.neoyachting.com for full details - Web id: 1

Neoyachting
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com


AZIMUT 98 2007 - My Leonardo
Propriano, Corsica, France
MY Leonardo is one of our most successful yacht thanks to the incredible design and features of this Leonardo by Azi-
mut, but especially thanks to an incredible crew driven by Gwenael Bouillé. note: Leonardo features 4 among which
3 cabins with double beds... Visit www.neoyachting.com for full details - Web id: 5

Neoyachting
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com


Custom Luxury Real Estate

For advertising and promotional opportunities online and in our magazines:
Latitude 26 Media Agency - www.latitude26.ch
Crans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652
Skype: latitude26.ch

Yachting : Yacht Charter & Yacht Brokerage

Luxury Niche media specialists - Connect your business to
affluent and targeted readers online, in print, in social net-
works or on ipad across the world.
We manage The Yachting Network and The Realty Network as well as 10
niche magazines in the luxury yachting and luxury real estate markets. Your
message will reach high net worth individuals.

Welcome to Latitude 26 Luxury Niche Media and Vertical Markets Agency
We specialize in coupled online and offline luxury marketing strategy and social media
marketing campaigns.

Azimut Yacht Club magazine - April 2011

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