5. Twitter Bio
• 160 characters
• Use keywords
• Show personality
• Keep it casual
• Use humour (if appropriate)
• Consider including location
• Consider including hashtags
7. What Companies tweet about
88% Company news & updates
40% Offer customer service
28% Sales deals & offers
10% Job information
8. Tweet layout
• For best response, tweets are set out as:
Message
Shortened
Link
Source (via) #Hashtag
9. Common abbreviations
• RT Retweet
• #FF or #FollowFriday (recommendations)
• OH Overheard
• TMB Tweet me back
• PRT Please retweet or partial retweet
• MT Modified tweet
• TY Thank you
• ^SB Initials of person who has tweeted
• Tweeps Anyone using Twitter