assignment

1. 1
WMB7005 ADVANCED DESIGN FOR
THE WEB
RESEARCH DOCUMENT
SALVADOR DALI
ZAINAB RADHI 20900198

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Dali Biography......................................................................................................................4
Dali Personality ....................................................................................................................4
Surrealism............................................................................................................................4
Logo Design..........................................................................................................................5
Principles of Art and Design.................................................................................................6
The elements that Dali used in his artworks: ..................................................................6
Dali Color scheme ................................................................................................................7
Surrealism Today..................................................................................................................8
Bibliography .........................................................................................................................9
Pictures References............................................................................................................10

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Figure 1...........................................................................................................................4
Figure 2...........................................................................................................................5
Figure 3...........................................................................................................................6
Figure 4...........................................................................................................................6
Figure 5...........................................................................................................................7
Figure 6...........................................................................................................................7
Figure 7...........................................................................................................................8

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Dali Biography
Figure 1
Salvador Dali was born in 1904 in small town on Spain. He studied at the
Fernando Academy of Fine Arts in Madrid. Dali turn out to be one of the
legendary surrealist artists he’s well known for his melting watches painting. He
was not restricted to one style or specific media. In 1942 Salvador Dali has
authored a book about his life and titled it “The Secret Life of Salvador Dalí “. As
well as that in 1947 Dali has opened his Theatre and Museum in Figueres, Spain.
Dali’s health started to crash after the death of his wife Gala, after two years from
her death Dali died in his hometown Figueres. (art experts) (Dalí, 1942) (phila
museum, 2005)
Dali Personality
He’s creative, unpredictable and ostentatious character. All his artworks are
unusual, original and genius. He likes golden and luxuries things. Dali is eccentric
most of the times and he like the attention that he gets from the public but he
animosities criticizers. (James, 2012)
Surrealism
Salvador Dali has adopted the Surrealism movement and he applied it on most of
his artworks. Surrealism is an art and cultural movement that started in the
1920s. This movement includes different things like: music, art, literature,
philosophy and films. Apollinaire said that surrealism is “truth beyond realism’’.
Surrealism allowed Dali to draw his dreams and transfer them to different
artworks on different media. According to Salvador Dali surrealisma
representative language of the subconscious; it’s a worldwide language, that
doesn’t required education, culture or intelligence. (Dagen, 2011)

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There are several surrealism art techniques. The famous methods are Collage,
Cubomania, Decalcomania, Eclaboussure, Frottage, Fumage, and Grattage.
(James, 2012)
Logo Design
Salvador Dali has participated in different kinds of media. Some of his artworks
was ignored or misunderstood by the public because he’s premature.
Figure 2
Salvador Dali (Adal Mirza, 2014)
This is a picture for one of Salvador Dali signatures that shows his exceptional
personality and his originality. (BV, 2010)
In 1969 Salvador Dali has designed a logo for Chupa Chups brand and this logo
hasn’t changed from 46 years. The company didn’t change the logo because its
looks modern, it’s up to date, it’s simple and it’s timeless. This logo has become
recognizable as much as Salvador Dali famous painting the melting clocks. The
logo shows his ability to design creative logos. (Etiziano.com, 2009) (BBC, 2010)

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Figure 3
Dali, Chupa Chups logo (DACS, London 2010)
This is the logo that Dali designed.
Figure 4
Dali, Chupa Chups logo (ENRIC BERNAT, 2013)
This is the current logo for the Chupa Chups brand.
After 46 years, there is no difference between the first logo and the second logo.
(BERNAT, 2013 )
Principles of Art and Design
Dali didn’t have a specific principle that he follows in his artworks. He relies on his
own knowledge, what he sees on his dreams and his subconscious.
The elements that Dali used in his artworks:
1. Space: The space between objects on his paintings is uneven. He arranges the
paintings elements in away that shows huge areas.
2. Texture: He doesn’t use thick application of paint. He applies the paint on
fairly flat texture painting that shows uniform and smooth.

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3. Light: Dali implements the lights on special parts of the paintings to be more
realistic. For example he made the ocean darker than the other elements.
4. Beside these three elements Dali implemented LINE, SIZE, TEXTURE, COLOUR,
VALUE and DOMINANCE. (LOVETT, 2010) (college term papers, 2013)
Dali Color scheme
Dali didn’t restrict himself with specific colors like other painters.
Figure 5
These are the colors that he used in most of his artworks. (color academy, 2006)
Figure 6
This is one of the famous paintings for Salvador Dali and it shows the colors
variety. (Johnson, 2012)

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SurrealismToday
The surrealismmovement is still alive in different parts of the world. Salvador
Dali has influenced many artists to express themselves on the way they want
without any fear from rejection. The surrealism movement is growing towards
politics. Surreal art has a unique style, unusual ideas & techniques.
Surrealism today provides more freedom to the artists than before. It conveys
their emotions and thoughts through different media and platforms. Surrealism
today is appreciated and it’s considered as of the most influenced art
movements. The surreal artworks that have been ignored in the past it’s now
valuable. As well as that they use these surreal objects on their daily life bases.
Figure 7
Faceless Composition (Lara Jade, 2011)
This is one example of the surrealism today.

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Bibliography
art experts. (n.d.). biography. Retrieved from Salvador Dali:
http://www.salvadordali.com/biography/
BBC. (2010). Chupa Chups logo (1969). Retrieved from BBC:
http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-
chupa-chups-logo.shtml
BERNAT, E. ( 2013 , 1 18). Chupa Chups logo evolution. Retrieved from logo
design love: http://www.logodesignlove.com/chupa-chups-logo
BV, D. P. (2010). SALVADOR DALI . Retrieved from trademarkia:
http://www.trademarkia.com/salvador-dali-85429119.html
college term papers. (2013). Seven Formal Elements Used by Dali. Retrieved from
college term papers:
http://www.collegetermpapers.com/viewpaper/1303597807.html
color academy. (2006). Artist's Palettes & Colour Mixing - Salvidor Dalí. Retrieved
from color academy:
http://www.coloracademy.co.uk/ColorAcademy%202006/palettesandmixing/
modern/modernist/surrealist/dali.htm
Dagen, P. (2011, July 19). SURREALISM. Retrieved from theart story:
http://www.theartstory.org/movement-surrealism.htm
Dalí, S. (1942). The Secret Life of Salvador Dalí . Retrieved from Good reads:
http://www.goodreads.com/book/show/91724.The_Secret_Life_of_Salvador
_Dal_
Etiziano.com. (2009). Salvador Dali And Logo Design. Retrieved from etiziano:
http://www.etiziano.com/I_love_logo_design/salvador_dali_and_logo_desig
n.html
James. (2012). Surrealism and How it is Used Today. Retrieved from stweb
designer: http://www.1stwebdesigner.com/modern-surrealism-and-history/
Johnson, J. (2012, August 21). 10 Free Color Palettes From 10 Famous Paintings.
Retrieved from design shack: http://designshack.net/articles/inspiration/10-
free-color-palettes-from-10-famous-paintings/
LOVETT, J. (2010). DESIGN AND COLOUR. Retrieved from johnlovett:
http://www.johnlovett.com/test.htm
phila museum. (2005, May 30). Salvador Dalí. Retrieved from phila museum:
http://www.philamuseum.org/exhibitions/2005/83.html

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Pictures References
Adal Mirza, T. (2014). Ankit Sethi,. Retrieved from http://www.quora.com/Adal-
Mirza
Dali Fundacio, T. (2010). DACS, London,.
Retrieved from http://www.bbc.co.uk/bbcone/modernmasters/virtual-
exhibition/dali/15-chupa-chups-logo.shtml
Dali Fundacio, T. (2013). ENRIC BERNAT,.
Retrieved from http://www.logodesignlove.com/chupa-chups-logo
Faceless Composition, T.(2011) Lara Jade
Retrieved from http://www.1stwebdesigner.com/modern-surrealism-and-
history/