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2. © Copyright 2015 ystats.com GmbH & Co. KG, 22765 Hamburg, Germany 2

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the online payment market. It takes into account a wide definition of online payment, including payment methods used in online shopping and
mobile payment, such as remote and proximity payments.
 All major countries in the region are covered, while data availability varied across the markets.
 The report includes data mostly published in 2015. The exact date of publication of the source is stated on each chart. The time period which the data refers to
differs by source.
Report Structure
 The countries in the region are presented in the descending order of B2C E-Commerce sales. Besides country and regional data, information about global
development is also included.
 Depending on data availability, the following types of market information are included: the payment methods most used in online shopping, volume and value of
online and mobile payment transactions, information about online and mobile payment users. Not all the mentioned types of information are available for each of
the covered countries. For the leading country in the region, also online and mobile payment trends, and news about major market players, such as payment
providers, are presented.

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DEFINITIONS
 ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product
and service purchased in (B2C) E-Commerce and M-Commerce.
 MOBILE PAYMENT
A wide definition of mobile payments includes remote payments made in M-Commerce and proximity payments made
in-store, such as via QR code scanning and NFC technology.
 MOBILE PROXIMITY PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction between
the consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).
 NFC
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by
bringing them close together or having them touch each other. In that way, contactless data exchange and transactions
can take place.
 ALTERNATIVE PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,
and digital currency. May also include cash on delivery and card schemes by local companies other than global card
brands.
 DIGITAL WALLET
Also known as E-Wallet. A prepaid digital account, allowing users to store money and use it in online or mobile
transactions.
 E-MONEY Short for electronic money. Money which is exchanged electronically using digitally stored values.
 B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via
mobile devices.
 ONLINE SHOPPING
Purchase of products or services by consumers via the Internet. Broadly defined, may include business to consumer
and consumer to consumer transactions.
The following expressions and definitions are used in this B2C E-Commerce market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 3)
1. Management Summary
2. Global Developments
• Online and Mobile Payment Trends and News about Players, H1 2015
• Online and Mobile Payment Trends and News about Players, H2 2015
• Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f
• Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
• Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
• Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the
Checkout, in %, September 2015
• Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected
Developed Countries, June 2015
• Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
• Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
• Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by Very Important and
Rather Important, June 2015
• Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
• Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in
% of Mobile Phone Users, 2014
• Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China,
in % of Mobile Phone Users, 2014
• Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Middle East And Africa
3.1. Regional
• Breakdown of Payment Methods Used in Online Shopping, by Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, and the UAE, 2015e
• Share of Individuals Using Mobile Payments, in %, by Cameroon, Ivory Coast, Kenya, Morocco and Nigeria, October 2015

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TABLE OF CONTENTS (2 OF 3)
3. Middle East And Africa (Cont.)
3.2. UAE
• Online and Mobile Payment Trends and News about Players, H2 2015
• Purposes of Using Online Payments, in % of Internet Users, Q2 2015
• Share of Internet Users Who Would be Comfortable Using a Smartphone to Pay for Purchases of Goods and Services, in %, Q2 2015
3.3. South Africa
• Share of Online Transactions Paid with Credit/Check Card, in %, 2015e
• Share of Internet Users Not Shopping Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014
• Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014
• Shopping-Related Actions Carried out via Mobile Internet, incl. Payment, in % of Mobile Internet Users, August 2015
3.4. Nigeria
• Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN million, and In % Year-on-Year
Change, H2 2012 - H1 2015 & July 2015 - November 2015
3.5. Morocco
• Share of Online Shoppers Paying with Cash on Delivery, in %, 2015e
• Number and Value of Online Payment Transactions Made with Credit Cards, in millions and in MAD million, by Domestic Credit Cards and
Domestic and Foreign Credit Cards, First 9 Months of 2012 - First 9 Months of 2015
• Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of Purchase or Payment Made via
Mobile Phone, in %, November 2014
• Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment
via Mobile Phone, November 2014

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TABLE OF CONTENTS (3 OF 3)
3. Middle East And Africa (Cont.)
3.6. Kenya
• Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2015
• Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in
millions, and Number of Agents, in thousands, 2008 - 2014 & First 10 Months of 2015

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1. Management Summary 10 – 12
2. Global Developments 13 – 30
3. Middle East And Africa
Regional
UAE
South Africa
Nigeria
Morocco
Kenya
31 – 48
31 – 33
34 – 37
38 – 41
42 – 42
43 – 46
47 – 48

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Online Shoppers Paying
with Cash on Delivery
95%
Others
5%
95% of online shoppers in Morocco paid with cash on delivery, as
estimated in 2015.
Morocco: Share of Online Shoppers Paying with Cash on Delivery, in %, 2015e
Source: Kaymu cited by Telquel.ma, October 2015

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20%
20%
42%
88%
0% 20% 40% 60% 80% 100%
Nigeria
Cameroon
Ivory Coast
Kenya
in % of Individuals
Among selected countries in Africa, Kenya was the leading country in
terms of share of individuals using mobile payments in October 2015.
Africa: Share of Individuals Using Mobile Payments, in %, by Cameroon, Ivory Coast, Kenya, and Nigeria,
October 2015
Note: the numbers are reported as “more than 88%” for Kenya, 42% for Ivory Coast and “less than 20%” for Cameron and Nigeria; Morocco was also included in the survey, but
the percentage of respondents using mobile payments was reported to be very small without naming the specific figure
Survey: based on a survey of 4,000 households in Morocco, Cameroon, Ivory Coast, Nigeria and Kenya
Source: CFAO, Ipsos, October 2015

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