Product Brochure: Middle East B2C E-Commerce Market 2018

MIDDLE EAST B2C E-COMMERCE MARKET 2018
PUBLICATION DATE: JANUARY 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS
PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
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Middle East B2C E-Commerce Market 2018
Report
B2C E-Commerce
Middle East
UAE, Saudi Arabia, Israel, Iran, Qatar, Kuwait, Lebanon, Bahrain,
Oman
English
PDF & PowerPoint
146
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QUESTIONS
ANSWERED
IN THIS REPORT
How is online retail evolving across the Middle East?
What are the leading B2C E-Commerce markets in the Middle East?
What are the projections for retail E-Commerce sales in the UAE, Saudi Arabia, Qatar, Kuwait, and
other countries?
Which key trends affect the development of online retail in the Middle East?
Who are the leading E-Commerce competitors in this region?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

MIDDLE EAST B2C E-COMMERCE ON THE GROWTH PATH
The countries of the Middle East are seeing rapid growth of online retail sales, as
yStats.com’s report shows. In the UAE, top market in the region, B2C E-Commerce sales
doubled between 2015 and 2017, with a projection of further growth at annual rates of
above +20% through 2021. The neighboring Kingdom of Saudi Arabia is expected to see
even higher growth rates and overtake the UAE as the largest online retail market of the
Gulf by the turn of this decade. The combined E-Commerce sales of the Gulf countries are
expected to more than double between 2017 and 2020. The main growth drivers include
high rates of Internet connectivity among population, reaching above 90% in countries such
as Bahrain, Qatar and the UAE. Furthermore, more than nine in ten consumers in the UAE,
Qatar and Saudi Arabia owned a smartphone.
Other countries of the region also enjoy strong development in B2C E-Commerce. In
Iran, less than 1% of total retail sales are currently online, but this share could triple over
the next two years, as a higher share of relatively large population gains Internet access and
embraces the benefits of online shopping. In Lebanon, the online travel sector is still larger
than online sales of physical goods, although apparel overtook airline tickets as the most
popular online shopping category. The retail E-Commerce, however, has some room for
growth as local online retailers rise to rival cross-border competitors such as AliExpress and
Amazon. Overall, the attraction of international online marketplaces is strong across the
Middle East, and is especially pronounced in Israel, where more than one-third of all B2C E-
Commerce sales stem from international sites which consumers prefer due to lower prices.
A number of barriers still remain on the Middle East’s path to online retail boom.
These include the prevalence of cash on delivery over other payment methods and
consumer wariness of safety of E-Commerce and online payment transactions.
Furthermore, a number of countries lack a unified address system which, on the one hand,
creates challenges for last-mile delivery and, on the other, forces delivery companies to
innovate, such as use mobile apps to verify the customer’s exact location. Local
governments also pursue various initiatives to improve logistics and payment
infrastructures and support the growth of E-Commerce.
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MANAGEMENT SUMMARY
REGIONAL
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, by Jordan, Kuwait, Lebanon, Qatar,
Saudi Arabia and UAE, in USD billion, 2016
 Internet Penetration, in % of Individuals, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi
Arabia, Syria, UAE, 2016
 Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
 Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
 Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
 Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f
 Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in
the GCC, October 2016
 Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016
 Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016
 Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017
 Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017
 Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017
UAE
3.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
3.2. TRENDS
 Devices Used to Access the Internet, in % of Adults, March 2017
 Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
 Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, October 2016
 Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the
Respective Market, October 2016
3.3. SALES & SHARES
 Retail E-Commerce Sales, in USD billion, 2015 – 2020f
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
 B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
 B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
3.4. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
 Online Shopper Penetration, in % of Internet Users, 2015 & 2016
 Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
 Breakdown of Frequency of Shopping Online, in % of Respondents, 2016
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TABLE OF CONTENTS (1 OF 7)
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UAE (CONT.)
3.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2016
 Top Product Categories Purchased Online, in % of Online Shoppers, 2016
3.6. PAYMENT
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
3.7. DELIVERY
 Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017
3.8. PLAYERS
 B2C E-Commerce Players Overview, January 2018
 Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
 Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits, in %, Average
Visit Duration, Pages Per Visit and Bounce Rate, December 2017
SAUDI ARABIA
4.1. OVERVIEW
4.2. TRENDS
 Devices Used to Connect to the Internet, in % of Adults, March 2017
 Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
 Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
 Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017
4.3. SALES & SHARES
 B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
 Retail E-Commerce Sales, in USD billion, 2015 – 2020f
 B2C E-Commerce Share of Total Retail Sales, in % 2017e
 Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
 Online Shopper Penetration, in % of Respondents, May 2017
 Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
 Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017
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SAUDI ARABIA (CONT.)
4.5. PRODUCTS
 Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
 Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May
2017
4.6. PAYMENT
 Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed
E-Commerce Merchants, June 2017
4.7. DELIVERY
 Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June
2017
4.8. PLAYERS
 B2C E-Commerce Players Overview, January 2018
 Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
ISRAEL
5.1. OVERVIEW
5.2. TRENDS
 Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
 Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, October 2016
 Number of Cross-Border Online Shoppers, in millions, 2013 & 2016
5.3. SALES & SHARES
 B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
 B2C E-Commerce Share of Total Retail Sales, in %, 2016
 Online Shopper Penetration, in % of Internet Users, 2016
 Number of Online Shoppers, in millions, 2013 & 2016
 Breakdown of Frequency of Online Shopping, in % of Respondents, May 2017
 Perceived Advantages of Online Shopping, in % of Internet Users, September 2016
 Perceived Disadvantages of Online Shopping, in % of Internet Users, September 2016
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ISRAEL (CONT.)
 Average Number of Online Purchases, per Month and per Year, September 2016
 Average Expenditure on the Last Online Purchase, in ILS, by Gender and Total, September 2016
5.6. PRODUCTS
 Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %,
September 2016
5.6. PLAYERS
 Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017
IRAN
6.1. OVERVIEW
6.2. SALES & SHARES
 B2C E-Commerce Sales, in IRR billion, 2010 & 2015
 B2C E-Commerce Share of Total Retail Sales, in %, 2017e & 2019f
 Selected Types of Activities Carried Out Online, incl. E-Commerce, in % of Internet Users, March 2016
6.4. PAYMENT
 Top 5 Merchant Acquirers, incl. Number of Transactions, in millions, Volume, in USD million, Number of Active
Merchant Outlets and POS Terminals, 2016
 Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016
6.5. PLAYERS
 Number of Certified Online Shops, in thousands, 2013-2017e
 Number of Website Visits to Top 3 E-Commerce Websites, in millions, August 2016 & January 2017
QATAR
7.1. OVERVIEW
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QATAR (CONT.)
7.2. TRENDS
7.3. SALES & SHARES
 Retail E-Commerce Sales, in USD billion, 2015 & 2020f
 B2C E-Commerce Sales, in USD billion, 2015 - 2020f
7.5. PRODUCTS
7.6. PAYMENT
 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
7.7. PLAYERS
 Top 5 E-Commerce Websites, by Rank, December 2017
KUWAIT
8.1. OVERVIEW
8.2. SALES & SHARES
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
 Online Shopper Penetration, in % of Internet Users, January 2016
 Attitudes Towards Online Shopping, in % of Respondents, January 2016
8.4. PRODUCTS
8.5. PAYMENT
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LEBANON
9.1. OVERVIEW
9.2. TRENDS
9.3. SALES & SHARES
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
9.5. PRODUCTS
9.6. PAYMENT
 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
 List of Selected Payment Providers, by Category, 2016
9.7. PLAYERS
 List of Selected E-Commerce Companies, by Category, 2016
BAHRAIN
10.1. OVERVIEW
10.2. TRENDS
 Selected Device Ownership, in % of Respondents, 2016
 Mobile Shopper Penetration, in % of Respondents, 2016
10.3. SALES & SHARES
 Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016
 Barriers to Shopping Online, in % of Non-Online Shoppers, 2016
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BAHRAIN (CONT.)
10.5. PRODUCTS
OMAN
11.1. OVERVIEW
11.2. SALES & SHARES
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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR MIDDLE EAST B2C E-COMMERCE MARKET 2018
Report Coverage
 This report covers the B2C E-Commerce market in the Middle
East. The following countries were included: Bahrain, Kuwait, Israel, Iran,
Lebanon, Qatar, Oman, Saudi Arabia, and UAE. A broad definition of retail
E-Commerce used by some original sources cited in this report might
include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Not all types of information were included for each country, due to
varying data availability.
Report Structure
 The report starts with an overview of the regional E-Commerce
market and country comparisons in terms of criteria relevant to B2C E-
Commerce, such as sales and Internet penetration. The rest of the report
is divided into country chapters, presented in the descending order of
retail E-Commerce sales. Where no comparable E-Commerce sales figures
were available, other relevant criteria were used to rank the countries,
such as Internet and online shopper penetration rates.
 Each country description starts with an overview of the market,
highlighting the overall B2C E-Commerce development.
 Next, the “Trends” section includes an overview of market trends,
such as M-Commerce and cross-border online shopping. This information
was not available for each of the covered countries.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included, where available.
 Afterwards, the section “Products” shows the leading product
categories purchased online. For some of the covered countries this
information was not available.
 The next section, “Payment”, covers the payment methods most
used by online shoppers, where available.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce. This information was not available for each of
the covered countries.
 Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including rankings of top online
shopping platforms by website visits, where available. For the top two
countries, also a text chart with a qualitative overview of competition was
included.
12

UAE B2C E-Commerce Market 2018 January 2018 € 750
Saudi Arabia B2C E-Commerce Market 2018 January 2018 € 750
Innovation Trends in Global Retail and Payments 2017
Global Online Payment Methods: First Half 2017
Global Mobile Payment Methods: First Half 2017
Global M-Commerce 2017
Global Cross-Border B2C E-Commerce Market 2017
Global Digital Gaming Market 2017
October 2017
August 2017
August 2017
June 2016
February 2017
August 2017
€ 950
€ 1,950
€ 950
€ 1,950
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€ 1,450
Top 5 B2C E-Commerce Country Sales Forecasts: 2017 to 2021
North America B2C E-Commerce Market 2017
Latin America B2C E-Commerce Market 2017
Europe B2C E-Commerce Market 2017
Western Europe B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
December 2017
December 2017
October 2017
July 2017
July 2017
June 2017
May 2017
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€ 3,950
€ 2,950
€ 3,950
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UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
GCC B2C E-Commerce Market 2018
Middle East & Africa Online Payment Methods: Full Year 2017
January 2018
March 2018
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Product Brochure: Middle East B2C E-Commerce Market 2018

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Product Brochure: Middle East B2C E-Commerce Market 2018