Product Brochure: Global Cross-Border B2C E-Commerce 2017

GLOBAL CROSS-BORDER B2C E-COMMERCE 2017
PUBLICATION DATE: FEBRUARY 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE 13 CLIENTS I PAGE 14-15 FREQUENTLY ASKED QUESTIONS
PAGE 16 ORDER FORM I PAGE 17 TERMS AND CONDITIONS

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Global Cross-Border B2C E-Commerce 2017
Report
Cross-Border
Asia-Pacific, Europe, Latin America, Middle East and Africa, North
America
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan,
Mexico, Nigeria, Poland, Russia, South Africa, South Korea, Spain,
Turkey, UAE, UK, USA
English
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QUESTIONS
ANSWERED
IN THIS REPORT
What share of global B2C E-Commerce is attributed to cross-border sales?
How large is cross-border B2C E-Commerce predicted to be in various regions in 2020?
What are the main drivers and barriers to cross-border B2C E-Commerce growth?
What percentage of online shoppers in 50 different countries buys cross-border?
Which product categories are demanded by cross-border online shopper the most?
What companies are leading in global cross-border E-Commerce?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

CROSS-BORDER B2C E-COMMERCE TO INCREASE ITS SHARE OF THE
GLOBAL ONLINE RETAIL MARKET
More than 50% of global online shoppers buy from E-Commerce sellers in other
countries. This is a finding of several consumer surveys conducted across the globe in 2016
and cited in this market report by yStats.com. Their primary motivation is to find better
prices, but also to reach products of a better quality or items not available in their own
country. Clothes, consumer electronics, books and other media products rank as the
categories with highest demand in global cross-border E-Commerce.
Delivery and shipping costs are the main concern preventing more online shoppers
from making purchases from out-of-country sellers, according to another survey cited in the
yStats.com’s publication. Third-party research shows that in 2016 more than one-half of
shoppers received free delivery on their latest cross-border online purchase. When it comes
to choosing payment methods, cross-border online shoppers consider service fees and
purchase value and tend to use credit card and E-Wallets more than other payment means.
Countries such as the USA, China, and the UK are the top destinations for cross-
border online shoppers. Furthermore, yStats.com’s research reveals a clear trend in favor of
intra-regional trade, especially in Europe and North America. Large E-Commerce
marketplaces in these countries are among the major winners of the cross-border growth:
in 2016, nearly two-thirds of cross-border online shoppers made their latest international
purchase from Amazon, eBay, AliExpress or Alibaba.
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
 Cross-Border Share of B2C E-Commerce Sales, in %, 2015 & 2021f
 Cross-Border B2C E-Commerce Sales, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Regions,
2014 & 2020f
 Share of Online Purchases Imported from Other Regions, in %, by Regions, 2016
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, According to Three Consumer Surveys,
2015/2016
 Top 10 Countries by Cross-Border Online Shopper Penetration, in % of Cross-Border Online Shoppers, October 2016
 Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
 Top 10 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2016
 Top 10 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, October 2016
 Breakdown of Cross-Border Online Purchases by Device Used for Purchase, in %, October 2016
 Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, September 2015
 Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August
2016
 Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
 in % of Cross-Border Online Shoppers, August 2016
 Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, in % of Cross-Border Online Shoppers,
October 2016
 Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online
Shoppers, October 2016
 Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online
Shoppers, 2015 & 2016
 Top 4 Countries by Share of Cross-Border Online Shoppers Who State That All or Most of Their Cross-Border Online
Spending is Made on Marketplaces, in %, August 2016
 Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online
Shoppers, October 2016
 International Traffic Share of 11 Selected Leading E-Commerce Websites, incl. Total Website Visits on Desktop, in
millions, Share of International Traffic, in %, and Top 5 Countries by Share of Website Traffic, in %, January 2017
 Share of World’s Top 1,000 Online Retailers Shipping Cross-Border, by Selected Countries, September 2016
ASIA-PACIFIC
3.1. REGIONAL
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Australia, China, India, Japan, Philippines,
Thailand, and South Korea, Q4 2015
 Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, by China, India, Japan, Singapore, Thailand, October 2016
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TABLE OF CONTENTS (1 OF 6)
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ASIA-PACIFIC (CONT.)
3.2. CHINA
 Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2016e
 Cross-Border E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2011 – 2016e
 Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2014 – 2020f
 Cross-Border Online Shopper Penetration, in % of Online Shoppers in China, 2014 & 2015
 Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers
in China, March 2016
 Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in
China, March 2016
3.3. JAPAN
 Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f
 Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 – 2019f
3.4. SOUTH KOREA
 Cross-Border Online Shopper Penetration, in % of Online Shoppers in South Korea, October 2015
 Cross-Border E-Commerce Exports, in KRW billion, 2014 & 2015
 Cross-Border E-Commerce Imports, in KRW billion, 2014 & 2015
 Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2015
 Breakdown of Cross-Border E-Commerce by Product Category, by Cross-Border Imports and Cross-Border Exports,
in %, 2015
3.5. INDIA
 Cross-Border B2C E-Commerce Imports, in INR billion, 2016e & 2017f
 Top 3 Countries for Cross-Border Online Shopping, in % of Online Shoppers in India, October 2016
3.6. AUSTRALIA
 Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online
Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and
Cross-Border Online Spending, by Product Category, in %, September 2016

EUROPE
4.1. REGIONAL
 Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, 2012 - 2016
 Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from
Non-EU Countries, in % of Online Shoppers, 2012 - 2016
 Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2016
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EUROPE (CONT.)
4.2. UK
 Cross-Border B2C E-Commerce Overview and Trends, February 2017
 Share of Online Shoppers in the UK Who Have Purchased Cross-Border and Who Would Consider Purchasing Cross-
Border, in %, August 2016
 Top 3 Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the UK, August 2016
 Share of Online Shoppers Who Have Purchased and Who Would Purchase Cross-Border from Selected Countries,
incl. the USA, France, and Germany, in %, August 2016
 Share of E-Commerce Orders Sent by UK Online Retailers Internationally, in %, July 2015 & July 2016
 Shares of Top 150 Online Retailers in the UK Who Ship Internationally, Offer Prices in Other Currencies, and Offer
Non-English Language Options, in %, February 2016
4.3. GERMANY
 Cross-Border Online Shopper Penetration, by Online Shoppers Who Have Purchased Cross-Border and Online
Shoppers Who Plan to Purchase Cross-Border, in % of Online Shoppers in Germany, by Total Online Shoppers and
Online Shoppers 18-29, March 2016
 Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Germany, March 2016
 Top 5 Countries and Regions in Cross-Border Online Shopping, by Purchased From and Planned Purchase in the
Next 12 Months, in % of Cross-Border Online Shoppers in Germany, March 2016
 Top Regions in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany, December 2016
 Breakdown of Orders Receive by Cross-Border Online Merchants in Germany by Domestic, Europe and Non-
European Countries, in %, October 2015
 Adaptations Made by Cross-Border Online Merchants in Their Online Stores to Account for Conditions in Other
Countries, in % of Cross-Border Online Merchants in Germany, October 2015
4.4. FRANCE
 Cross-Border Online Shopper Penetration, in % of Internet Users in France, June 2015 & June 2016
 Top 2 Reasons for Shopping Cross-Border, in % of Cross-Border Online Shoppers in France, 2016
 Top 2 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in France, 2016
 Major Barriers to Cross-Border Online Shopping, in % of Online Shoppers in France Who Do Not Buy Cross-Border,
2016
4.5. RUSSIA
 B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border, in %, 2011 – 2016e
 Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 – 2016e
 Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016e
 Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2016e
 Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and Another City,
from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2016
 Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e
 Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services
Online to Other Countries, in %, September 2016
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EUROPE (CONT.)
4.6. SPAIN
 Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2014 – Q2 2016
 Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2014 – Q2 2016
4.7. ITALY
 Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border Imports, in EUR billion, 2012 – 2016e
 Cross-Border B2C E-Commerce Exports, in EUR billion, 2012 – 2016e
4.8. POLAND
 Cross-Border Online Shopper Penetration, by Age Group, in % of Internet Users in Poland, April 2016
 Product Categories Purchased from Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland,
April 2016
4.9. TURKEY
 Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million,
Q1 2014 – Q4 2016
NORTH AMERICA
5.1. REGIONAL
Border Shoppers Only, in %, by Canada and the USA, October 2016
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Canada, USA, Q4 2015
5.2. USA
 Cross-Border B2C E-Commerce Overview and Trends, February 2017
 Breakdown of Attitude to Cross-Border Online Shopping, in % of Online Shoppers in the USA, and Breakdown of
Time of the Last Cross-Border Purchase, in % of Cross-Border Online Shoppers, 2016
 Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the USA, 2016
 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA,
October 2016
 Breakdown of the Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in the
USA, October 2016
 Share of Top Online Retailers in the USA Shipping Internationally, in %, September 2016
 Top 9 Countries Shipped to by Top Online Retailers in the USA, in % of Top Online Retailers in the USA, September
2016
 Share of Cross-Border Online Merchants in the USA Selling Internationally Through a Marketplace, in %, December
2015
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NORTH AMERICA (CONT.)
5.3. CANADA
 Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, March 2016
 Top 3 Regions/Countries Purchased From, in % of Cross-Border Online Shoppers in Canada, March 2016
 Breakdown of Websites Preferred for Online Shopping, by Canadian and American, in % of Online Shoppers in
Canada, March 2015
 Reasons for Preferring to Shop from Canadian Websites Rather Than Cross-Border, in % of Online Shoppers in
Canada, March 2015
LATIN AMERICA
6.1. REGIONAL
Border Shoppers Only, in %, by Argentina, Brazil, Chile, Mexico, and Peru, October 2016
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Argentina, Brazil, Chile, Colombia, and
Mexico, Q4 2015
6.2. BRAZIL
 Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in % and in USD billion, 2015
 Cross-Border E-Commerce Imports, in USD billion, 2013 - 2015
 Number of Cross-Border Online Shoppers, in millions, 2013 - 2015
 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil,
2014 & 2015
 Breakdown of Payment Methods Used in Cross-Border Online Shopping, in %, 2015
 Breakdown of the Last Purchase from International E-Commerce Website by Website Purchased From, in %, 2015
6.3. MEXICO
 Breakdown of Online Shoppers by Domestic Only, Cross-Border Only, Domestic and Cross-Border, in %, May 2015
 Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 &
2016
 Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016
MIDDLE EAST AND AFRICA
7.1. REGIONAL
Border Shoppers Only, in %, by Egypt, Israel, Nigeria, South Africa, and the UAE, October 2016
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Nigeria and South Africa, Q4 2015
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MIDDLE EAST AND AFRICA (CONT.)
7.2. UAE
 Share of Online Purchases from Overseas Vendors, in % of All Online Purchases, 2016
 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE,
October 2016
 Top Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE,
October 2016
7.3. SOUTH AFRICA
 Share of Online Shoppers in South Africa Who Would Buy from Out-of-Country Online Retailer in the Next 12 Months
if Better Prices Were Available, in %, 2015
7.4. NIGERIA
 Awareness of Foreign E-Commerce Websites Amazon and AliExpress, Compared to Awareness of Domestic E-
Commerce Websites Jumia and Konga, in % of Individuals in Nigeria, by Age Group, and Gender, March 2016
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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR GLOBAL CROSS-BORDER B2C E-COMMERCE 2017
Report Coverage
 This report covers the global cross-border B2C E-Commerce
market. It includes information about cross-border E-Commerce exports
and imports, with a focus on cross-border imports and cross-border
online shopper behavior.
 All global regions are covered in this report, with data
availability varying across the markets.
Report Structure
 Information about global developments and trends is
presented first. This includes forecasts regarding cross-border B2C E-
Commerce sales and their share of total B2C E-Commerce sales
worldwide and by region, cross-border online shopper penetration
worldwide and in top 10 countries, drivers and barriers of cross-border
online shopping according to consumers, ranking of product categories
purchased by cross-border online shoppers, information about payment
and delivery in cross-border E-Commerce.
 The rest of the report divided by regions. Within the regional
chapters, regional information is included first. The countries are presented
in the descending order of B2C E-Commerce sales.
 Depending on data availability, the following types of market
information are included: cross-border online shopper penetration, cross-
border B2C E-Commerce sales (imports and/or exports), countries most
purchased from by online shoppers in the country, countries most sold to
by online merchants in the country, most purchased product categories,
reasons for buying from out-of-country online sellers and barriers to cross-
border E-Commerce.
 Not all the mentioned types of information are available for each
of the countries covered. For the leading countries in selected regions, also
a text chart with a qualitative overview of cross-border B2C E-Commerce is
presented.
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Global E-Commerce Marketplaces 2016
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Top Players in Global E-Commerce Market 2016
Global Mobile Online Payment Methods: Second Half 2016
Global Alternative Online Payment Methods: Second Half 2016
Asia-Pacific Online Payment Methods: Second Half 2016
Europe Online Payment Methods: Second Half 2016
Global Online Payment Methods: Second Half 2016
Global Mobile Wallets 2017: Competitors and Market Opportunities Methods
November 2016
July 2016
June 2016
June 2016
February 2017
February 2017
February 2017
February 2017
January 2017
January 2017
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€ 950
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€ 750
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Germany B2C E-Commerce Sales Forecasts: 2016 to 2020
Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
UK B2C E-Commerce Sales Forecasts: 2016 to 2020
USA B2C E-Commerce Sales Forecasts: 2016 to 2020
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
December 2016
December 2016
December 2016
November 2016
November 2016
November 2016
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€ 450
€ 450
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Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016
Europe B2C E-Commerce Market 2016
North America B2C E-Commerce Market 2015
Asia-Pacific B2C E-Commerce Market 2015
Southeast Asia B2C E-Commerce Market 2015
Global B2C E-Commerce Delivery 2015
March 2016
February 2016
November 2015
October 2015
September 2015
October 2015
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€ 2,950
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UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Europe Cross-Border B2C E-Commerce Market 2017
Asia-Pacific Cross-Border B2C E-Commerce Market 2017
Global Online Payment Methods: Full Year 2016
February 2017
February 2017
March 2017
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€ 1,950
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Product Brochure: Global Cross-Border B2C E-Commerce 2017

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Product Brochure: Global Cross-Border B2C E-Commerce 2017