Product Brochure: CIS B2C E-Commerce Market 2015

1
CIS B2C E-COMMERCE MARKET 2015
PUBLICATION DATE: JANUARY 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE 13 CLIENTS I PAGE 14-15 FREQUENTLY ASKED QUESTIONS
PAGE 16 ORDER FORM I PAGE 17 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
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CIS B2C E-Commerce Market 2015
Market Report
B2C E-Commerce
Commonwealth of Independent States (CIS)
Russia, Ukraine, Kazakhstan, Belarus, Azerbaijan, Armenia,
Uzbekistan
English
PDF & PowerPoint
111
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QUESTIONS
ANSWERED
IN THIS REPORT
How is B2C E-Commerce evolving across the CIS markets?
How high are B2C E-Commerce sales in some major countries of the group?
Which product categories do online shoppers in CIS buy the most?
Which payment and delivery methods do they prefer?
Who are the major players in the E-Commerce space in CIS?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

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B2C E-COMMERCE IN CIS MARKETS TO GROW DESPITE ECONOMIC DOWNTURN
B2C E-Commerce is in early stages of development in the majority of the countries in the
Commonwealth of Independent States (CIS). In the most advanced of the online retail markets in
this country group, Russia, B2C E-Commerce still accounts for less than 5% of total retail sales.
This indicates that with support of the rising Internet and online shopper penetration and
increasing use of Internet-enabled mobile devices, B2C E-Commerce sales in the CIS markets can
be expected to grow further, despite the current economic downturn challenging many of the
region’s countries.
Russia is the leader in CIS in terms of B2C E-Commerce sales, followed by Ukraine and
Kazakhstan. In local currencies, online retail sales in these countries have shown strong double-
digit growth rates over the past two years, with Kazakhstan leading the pack in terms of growth.
The rise of mobile commerce is a common characteristic among those markets, together with the
popularity of the clothing and shoes product category, purchased by more than 50% of online
shoppers in Kazakhstan, close to half of online shoppers in Russia and over a third of online
shoppers in Ukraine in 2014. Of these three markets, only in Ukraine was clothing topped by
electronics as the product category most purchased online.
In Belarus, B2C E-Commerce is also developing rapidly. According to some official surveys,
around half of Internet users already made purchases over the Internet in 2015. Other CIS
countries, such as Armenia and Azerbaijan, cannot boast such online shopper penetration rates,
but likewise they are expected to see rapid growth of online retail off a low base.
As B2C E-Commerce continues to evolve, prominent local market players have emerged.
Some of them, such as online clothing retailers Wildberries and Lamoda operate in several of the
CIS countries. The home-grown B2C E-Commerce companies in these markets, however, are
challenged by the growing popularity of Chinese E-Commerce websites. Both Aliexpress.com and
JD.com have opened websites targeting Russia, while also in other CIS markets many users
browse these websites in search of the best prices.

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MANAGEMENT SUMMARY
RUSSIA
2.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, December 2015
2.2 TRENDS
 B2C E-Commerce Trends Overview, December 2015
 Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels
and Average Check, 2013 & 2014
 Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and
Total, October 2015
2.3 SALES & SHARES
 Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 - 2014
 B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
 B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
2.4 USERS & SHOPPERS
 Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
 Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
 Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant
Group, November 2014
2.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
 B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
2.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 – 2014
2.7 DELIVERY
 Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
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TABLE OF CONTENTS (1 OF 6)

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RUSSIA (Cont.)
2.8 PLAYERS
 B2C E-Commerce Players Overview, December 2015
 Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in
thousands, Average Check, in RUB, and Main Product Category, H1 2015
UKRAINE
3.1 OVERVIEW
 Overview and International Comparisons, January 2016
3.2 TRENDS
 Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2013 & 2014
3.3 SALES & SHARES
 B2C E-Commerce Sales, in UAH billion, 2014 - 2017f
 B2C E-Commerce Share of Total Retail Sales, in %, 2014
 Internet Penetration, in % of Individuals, 2010 - 2014
 Number of Online Shoppers, in millions, Q3 2013 & Q3 2014
3.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, Q3 2014
3.6 PAYMENT
 Share of Online Shoppers Paying by Card, in %, 2015
3.7 DELIVERY
 Most Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q3 2014
3.8 PLAYERS
 Breakdown of Online Shops by Market Share, by Electronics & Household Appliances and Clothing & Shoes,
2014
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KAZAKHSTAN
4.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, November 2015
4.2 TRENDS
 Overview of B2C E-Commerce Trends, November 2015
 Breakdown of B2C E-Commerce Payments with Bank Cards, by Kazakh Online Shops and Foreign Online
Shops, in %, 2012 & 2014
 Perceived Barriers and Advantages of E-Commerce, in % of Internet Users, 2014
4.3 SALES & SHARES
 B2C E-Commerce Sales, in USD million, 2012, 2013 & 2017f
 Breakdown of Internet Users, by Age Group and Gender, in %, July 2015
 Breakdown of Main Purposes of Internet Usage, incl. “Buying and Selling Goods and Services”, in % of Internet
Users, 2013 & 2014
 Breakdown of Online Shoppers, by Age Group, in %, 2014
4.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
 Average Check in B2C E-Commerce, in USD, by Product Category, 2014
4.6 PAYMENT
 Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
 Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and
Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015
 Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015
4.7 DELIVERY
 Share of B2C E-Commerce Deliveries of Total Small Parcel Deliveries Made by Post, in % and in millions, 2014
4.8 PLAYERS
 Overview of E-Commerce Players, November 2015
 Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014
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BELARUS
5.1 OVERVIEW
 Overview and International Comparisons, January 2016
5.2 TRENDS
 Breakdown of Online Purchases by Device Used, in %, Q1 2015
 Countries and Regions Purchased Online from, 6 Months to September 2014
5.3 SALES & SHARES
 B2C E-Commerce Sales, in USD million, 2013 & 2014
 Online Shopper Penetration, in % of Internet Users, 2013 - 2015
5.5 PRODUCTS
 Products Purchased Online, in % of Online Shoppers, 2014
5.6 PAYMENT
 Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
5.7 DELIVERY
 Breakdown of the Last B2C E-Commerce Order by Delivery Method, by Order Value, in % of Online Shoppers,
September 2014
5.8 PLAYERS
 Top 10 E-Commerce Websites by Website Rank, January 2015
AZERBAIJAN
6.1 OVERVIEW
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AZERBAIJAN (Cont.)
6.2 TRENDS
 Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2010 - 2014
6.3 SALES & SHARES
 B2C E-Commerce Sales, in AZN million, 2013, 2014 & H1 2015
 B2C E-Commerce Share of Total Retail Sales, in %, H1 2015
 Breakdown of Internet Users, by Age Group, in %, 2014
 Breakdown of Main Purposes of Internet Usage, incl. “Ordering or Selling Goods and Services”, in % of
Internet Users, 2014
 Online Shopper Penetration, in % of University Students, January 2015
6.5 PLAYERS
 E-Commerce Websites Most Purchased from, in % of University Students Shopping Online, January 2015
 Overview of Popular Online Shops, incl. Category and Website Traffic Data, November 2015
ARMENIA
7.1 OVERVIEW
7.2 TRENDS
 Breakdown of Households by Computer Types Owned, in %, January 2014
 Smartphone Penetration by Age Group, in % of Individuals, 2015e
7.3 SALES & SHARES
 Revenues of Companies Specialized in Internet Applications and E-Commerce, in USD million, 2010 & 2014
 Online Services Used, incl. Online Shopping, in % of Internet Users, January 2014
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ARMENIA (Cont.)
7.5 PLAYERS
 Overview of Top 8 B2C E-Commerce Websites, Ranked by the Number of Facebook Fans, November 2015,
and Website Traffic Data, October 2015
UZBEKISTAN
8.1 OVERVIEW
8.2 TRENDS
 Breakdown of Internet Usage Frequency, in % of Internet Users, by Device, 2015e
 Number of Internet Subscribers, by Fixed and Mobile, in thousands, 2013 & 2014
 Number of Internet Users, in millions, January 2015 & September 2015
8.4 PLAYERS
 Overview of Top 10 E-Commerce Websites, by Website Rank, October 2015
 Overview of Selected B2C E-Commerce Websites, Accepting Payment Online, incl. Website Rank and Number
of Website Visits, September 2015
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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business reports,
business and company databases, journals, company registries, news
portals and many other reliable sources. By using various sources we
ensure maximum objectivity for all obtained data. As a result,
companies gain a precise and unbiased impression of the market
situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided
on every chart. It is possible that the information contained in one
chart is derived from several sources. If this is the case, all sources
are mentioned on the chart.
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions
may vary among sources, exact definition used by the source (if
available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action Title,
which summarizes the main idea/finding of the chart and a Sub Title,
which provides necessary information about the country, the topic,
units or measures of currency, and the applicable time period(s) to
which the data refers. With respect to rankings, it is possible that the
summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary (summarizing
main information contained in each section of report) and report
content (divided into sections and chapters). When available, we also
include forecasts in our report content. These forecasts are not our
own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging
markets, ranked in order of importance by using evaluative criteria
such as sales figures.
 If available, additional information about the data collection,
for example the time of survey and number of people surveyed, is
provided in the form of a note. In some cases, the note (also) contains
additional information needed to fully understand the contents of the
respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in
the Action Title, the EUR values are also provided in brackets. The
conversions are always made using the average currency exchange
rate for the respective time period. Should the currency figure be in
the future, the average exchange rate of the past 12 months is used.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR CIS B2C E-COMMERCE MARKET 2015 REPORT
 This report covers the B2C E-Commerce market in the
selected member countries of the Commonwealth of Independent
States (CIS), including Armenia, Azerbaijan, Belarus, Kazakhstan,
Russia, and Uzbekistan. Ukraine is also included in the present report
as a market closely related to the CIS countries and participating in
CIS on a selective basis.
 Each country is covered in a separate chapter. The
countries are presented in the order of descending B2C E-Commerce
sales. Where no comparative sales were available, other relevant
criteria were applied to determine the order, such as Internet
penetration.
 Each country chapter starts with an overview of
development of B2C E-Commerce in the respective country with
international comparisons.
 Following that, information about trends, sales & shares,
users & shoppers, products, payment, delivery and players is
presented, where available. Due to varying data availability some of
these sections may not be covered for certain countries.
 The “Trends” section generally provides an overview of the
related market trends, such as cross-border B2C E-Commerce, social
commerce, mobile Internet penetration and the devices used to
access the Internet.
 The section “Sales & Shares” includes the development of
B2C E-Commerce sales, including historical sales and forecasts, where
available. Furthermore, this section shows information about B2C E-
Commerce’s share of the total retail market. Related numbers, such as
total sales of E-Commerce companies and the value of online
purchases per shopper are used where no information about actual
B2C E-Commerce sales was available.
 In the “Users & Shoppers” section, a review of the
development of Internet penetration is included. Where available, the
number of online shoppers or a ranking of online activities of Internet
users, including online shopping, is provided.
 Afterwards, the section “Products” shows the leading product
categories purchased online, where available.
 The next two sections, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used by
online shoppers if available. With regard to payment, data on online
payment transactions with bank cards, such as number and value of
transaction, is included where no ranking of online payment methods
is available.
 Finally, the “Players” section includes information about the
leading E-Commerce players, such as retailers, marketplaces and
classifieds portals, based on criteria such as sales, website rank and
popularity in social networks, depending on data availability.

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UPCOMING RELATED REPORTS
Eastern Europe B2C E-Commerce Market 2015
Poland B2C E-Commerce Market 2015
January 2016
January 2016
€ 1950
€ 750
Russia B2C E-Commerce Market 2015 December 2015 € 950
Russia B2C E-Commerce Sales Forecasts: 2015 to 2018
Kazakhstan B2C E-Commerce Market 2015
Central Asia & Caucasus B2C E-Commerce 2015
July 2015
November 2015
November 2015
€ 450
€ 450
€ 1,450
Europe Cross-border B2C E-Commerce 2015 August 2015 € 1,950
Europe Online Payment Methods: First Half 2015 August 2015 € 750
Europe M-Commerce Snapshot 2015 March 2015 € 950
Europe Clothing B2C E-Commerce Market 2015 January 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 950
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Brazil B2C E-Commerce Market 2014 December 2014 € 950
Latin America B2C E-Commerce Market 2014 December 2014 € 2,450
REPORT PUBLICATION
DATE
PRICE*
Europe Online Payment Methods: Second Half 2015
Europe B2C E-Commerce Market 2015
January 2016
February 2016
€ 750
€ 2,950
**Reflects Discounted Price

Product Brochure: CIS B2C E-Commerce Market 2015

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Product Brochure: CIS B2C E-Commerce Market 2015