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Turkey Top 100 E-Commerce Players 2011


November 2011


                                                                               Provided by

                 RESEARCH ON INTERNATIONAL MARKETS
                     We deliver the facts – you make the decisions




                                                                                             November 2011




Publication Date
 November 2011
Language
 English
Format
 Excel
Covered Countries
 Turkey


Price
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Turkey Top 100 E-Commerce Players 2011

Key Findings
 Covering the Top 100 Companies in E-Commerce in Turkey
 •	 Sahibinden.com	was	the	leading	E-Commerce	player	in	Turkey	in	terms	of	unique	visitors	in	September	2011,		
 	 followed	by	auction	platform	Gitti	Gidiyor.
 •	 Multi-category	retailer	Hepsiburada	is	ranked	third,	as	the	company	distributed	more	than	330,000	products		
    in more than 36 categories in 2011.
 •	 Private	shopping	site	Trendyol	is	also	within	the	Top	10	of	the	ranking.	The	site	already	had	2	million												
                                                                                                                      	
 	 registered	users	in	the	beginning	of	2011.
 •	 	 lectronics	are	very	popular	in	Turkey,	as	more	than	one	quarter	of	all	analyzed	competitors	distribute							
    E
    products	in	this	category.
 •	 	 ashion,	media,	jewellery	and	auto	parts	are	other	important	product	categories	for	the	leading	E-Commerce	
    F
    players	in	Turkey.



Company and Product Information
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Turkey Top 100 E-Commerce Players 2011

Company and Product Information
 Structure of the Report

 This report includes a ranking of the Top 100 E-Commerce companies in Turkey. The companies are
 ranked by the number of unique visitors (users)* from Turkey to the website in September 2011.
 Furthermore, Audience Reach is included - this represents the share of Internet users who visited
 the website in September 2011.

 The ranking includes
 •	 Company	Name
 •	 Logo
 •	 Shareholder	(if	available)
 •	 Business	Model	Type	(Market	Place/Platform,	Multi-Category	Retailer,	Category	Killer,	Target	Group	Shop/			 	
 	 Product	Range	Shop,	Auctions,	Brand	Shop,	Discountshops,	Private	Shopping,	Live	Shopping,	Mass													 	
 	 Customization,	Event	Concepts,	Co-Shopping,	Intermediaries)
 •	 Product	Range	(Media,	Fashion,	Sports,	Electronics,	Do-it-yourself/Gardening,	Furnishing,	Pet	Supplies,	Toys,		
 	 Jewelry/Watches/Leather,	Car	Components,	Cosmetics,	Other)
 •	 E-Commerce	Revenue	(if	available)
 •	 Unique	Visitors	from	Turkey	and	worldwide
 •	 Audience	Reach	i	Turkey	and	worldwide
 •	 Link	to	Website
 •	 Latest	News


 *	the	estimated,	undublicated	number	of	people	who	visit	a	site	over	a	specific	month.	With	the	unique	visitors	
 (users)	metric,	you	can	gt	an	idea	of	the	percentage	of	your	target	audience	you	can	reach.




Table of Contents

 •	 Rank	1:	Sahibinden.com                                             •	   Rank	16:	Grupfoni
 •	 Rank	2:	Gitti	Gidiyor                                              •	   Rank	17:	Cimri
 •	 Rank	3:	Hepsiburada                                                •	   Rank	18:	Otogazete
 •	 Rank	4:	Araba.com                                                  •	   Rank	19:	Kitapyurdu.com
 •	 Rank	5:	Trendyol                                                   •	   Rank	20:	Grupanya
                                                                       •	   Rank	21:	Hizlial.com
 •	 Rank	6:	Arabam.com
                                                                       •	   Rank	22:	Istanbul	Bilisim
 •	 Rank	7:	Markafoni
                                                                       •	   Rank	23:	Alalimsatalim
 •	 Rank	8:	Ucuzu
                                                                       •	   Rank	24:	Intoko	Kijiji
 •	 Rank	9:	limango
                                                                       •	   Rank	25:	Tatilsepeti
 •	 Rank	10:	Elookat	Seri	Ilanlar                                      •	   Rank	26:	Biletix
 •	 Rank	11:	Akakce.com                                                •	   Rank	27:	Gold	Teknoloji	Marketleri
 •	 Rank	12:	Sehirfirsati                                              •	   Rank	28:	Yemeksepeti
 •	 Rank	13:	Vatan	Computer                                            •	   Rank	29:	Koctas
 •	 Rank	14:	Otoaraba                                                  •	 Rank	30:	Ciceksepeti
 •	 Rank	15:	Teknosa                                                   •	 Rank	31-100



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Turkey Top 100 E-Commerce Players 2011

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Turkey Top 100 E-Commerce Players 2011

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Turkey Top 100 E-Commerce Players 2011

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     the	Order	Form	shall	prevail.                                                                        6.1	 	 o	claims	for	defects	as	to	quality	are	triggered	by	insignificant	discrepancies	between	our	
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2. OFFERS, ORDERS                                                                                              products	and	services	and	the	warranted	quality	or	fitness	for	use.
2.1	 	 ith	respect	to	research	services,	we	usually	submit	an	offer	to	the	customer	in	the	form	of	
     W                                                                                                    6.2	 	 ikewise,	no	claims	for	defects	as	to	quality	may	be	derived	from	entrepreneurial	risks	–	
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     a	“Research	Order	Form”	accompanied	with	a	proposal	stating	the	nature	of	the	issue	to	be	                e.g.,	with	regard	to	questions	of	entrepreneurial	discretion,	an	erroneous	assessment	of	the	
     researched,	the	services	to	be	rendered,	the	time	required	for	the	study	and	the	fee	due.                 market	situation	or	the	failure	to	recognize	a	business	action’s	merit.
2.2	 	 ith	respect	to	the	purchase	of	reports,	we	usually	submit	an	offer	to	the	customer	in	the	
     W                                                                                                    6.3	 	 efect-based	claims	are	further	excluded	in	cases	of	excessive	or	improper	use	or	in	connec-
                                                                                                               D
     form	of	a	“Report	Order	Form”	accompanied	with	product	brochure	stating	the	contents	of	                  tion	with	damages	caused	by	extraordinary	conditions	not	reflected	in	the	Order	Form.	This	
     the	report	and	the	fee	due.	In	this	respect,	our	customers	may	chose	between	two	types	of	                is	also	true	in	cases	of	subsequent	changes	made	by	the	customers	or	third	parties	unless	
     Products,	namely	(i)	our	Product	“Market	Reports”	and	(ii)	our	Product	“Full	Access	Global	               such	changes	do	not	affect	the	analysis	and	removal	of	a	given	defect.
     E-Commerce	Reports”.                                                                                 6.4	 	 laims	for	defects	as	to	quality	expire	within	one	year	from	the	commencement	of	the	legal	
                                                                                                               C
2.3	 	 f	a	customer	orders	our	Product	“Market	Reports”,	the	customer	gets	access	to	the	ordered	
     I                                                                                                         statute	of	limitation.	This	limitation	does	not	apply	to	the	extent	that	applicable	law	stipu-
     report	as	identified	in	the	Report	Order	Form	and	the	customer	may	use	that	report	in	accor-              lates	a	longer	period	in	cases	of	intentional	or	grossly	negligent	breaches	of	duty	on	the	part	
     dance	with	Section	4.3	below	and	the	other	provisions	of	the	Contract.                                    of	us,	fraudulent	concealment	of	a	defect	and	injuries	to	life,	body	and	health.
2.4	 	 f	a	customer	orders	our	Product	“Full	Access	Global	E-Commerce	Reports”,	the	customer	
     I                                                                                                    6.5	 	 laims	for	damages	and	the	reimbursement	of	expenditures	are	further	subject	to	Section	8.
                                                                                                               C
     gets	access	to	any	standard	reports	(for	the	avoidance	of	doubt	excluding	reports	published	         7. LEGAL DEFECTS
     in	connection	with	any	research	services)	focussed	on	the	“Internet	&	E-Commerce”	industry	          7.1	 	 e	are	liable	for	products	and	services	infringing	on	third-party	rights	only	if	and	to	the	
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     as	generally	published	by	us	during	the	twelve	(12)	months	prior	to	the	execution	of	the	                 extent	that	our	products	and	services	are	used	in	accordance	with	the	agreed	contractual	
     Contract	and	during	the	subscription	term	as	identified	in	the	“Report	Order	Form”	as	of	the	             requirements.
     date	of	the	execution	of	the	Contract	(i.e.	one,	two	or	three	years),	and	the	customer	may	          7.2	 	 nless	agreed	otherwise,	our	liability	for	the	infringement	on	third-party	rights	is	limited	to	
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     use	those	reports	as	a	“Global	Site	License”	in	accordance	with	Section	4.3	below	and	the	                the	territory	of	the	European	Union	and	the	European	Economic	Area	as	well	as	the	place	of	
     other	provisions	of	the	Contract.                                                                         its	services’	proper	use	as	agreed	under	the	applicable	Order.
2.5	 	 nless	expressly	agreed	otherwise	in	writing,	the	contents	of	our	offers	may	not	be	made	
     U                                                                                                    7.3	 	 n	the	event	that	a	third	party	asserts	claims	against	the	customer,	alleging	that	a	service	
                                                                                                               I
     available	in	whole	or	in	part	to	any	third	party	outside	the	organization	of	the	customer	                performed	by	us	violates	its	rights,	the	customer	shall	promptly	notify	us.	If	a	service	
     without	our	prior	written	consent.                                                                        rendered	by	us	violates	thirdparty	rights,	we	shall	choose	one	of	the	below	actions,	duly	
2.6	 	 ur	offers	are	not	binding	and	subject	to	change	without	notice	until	acceptance	by	the	
     O                                                                                                         taking	into	consideration	the	customer’s	interests:
     customer.	Our	orders	will	become	legally	binding	upon	acceptance	by	the	customer.	A	valid	           	    a)	procuring	for	the	customer	the	right	to	use	the	service;
     acceptance	requires	the	execution	of	our	“Research	Order	Form”	or	our	“Report	Order	Form”	           	    b)	revising	the	service	to	render	it	free	of	legal	violations;	or
     respectively	(each	such	document	hereinafter	the	“Order	Form”)	by	a	duly	authorized	repre-           	    c)		 ithdrawing	the	service	and	refunding	to	the	customer	any	related	compensation	paid,	
                                                                                                                   w
     sentative	of	the	customer	and	the	submission	of	the	Order	Form	to	us	via	facsimile	or	email	                  as	adjusted	by	an	adequate	user	fee,	if	we	cannot	effect	another	remedy	at	a	reasonable	
     with	pdf-attachment.	We	will	provide	the	customer	with	the	access	data	required	to	access	                    expense.
     the	ordered	Product(s)	with	two	(2)	days	as	of	the	execution	of	the	Contract.                        7.4	 	 pon	our	request,	the	Customer	shall	assist	us	with	the	defense	against	claims	according	to	
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3. TERMS OF PAYMENT                                                                                            this	section	7,	with	us	reimbursing	the	Customer	for	any	expenditures	and	costs	incurred	as	
3.1	 	 he	contractually	negotiated	prices	are	to	be	derived	exclusively	from	the	Order	Form	and/or	
     T                                                                                                         a	result,	although	each	of	the	Parties	bears	the	costs	of	the	use	of	its	own	personnel.
     the	documents	referenced	therein.                                                                    7.5	 	 laims	the	Customer	may	hold	for	legal	defects	expire	in	accordance	with	Section	6.4.
                                                                                                               C
3.2	 	 ll	prices	are	net	and	without	transportation	costs,	if	applicable.	Value	Added	Tax,	if	applica-
     A                                                                                                    7.6	 	 laims	for	damages	and	the	reimbursement	of	expenditures	are	further	subject	to	Section	8.
                                                                                                               C
     ble,	at	the	statutory	rate	shall	be	added	to	all	fees	payable	hereunder.                             8. LIABILITY
3.3	 	 e	may	demand	an	additional	fee	for	services	that	go	beyond	the	scope	as	agreed	under	the	
     W                                                                                                    8.1	 	 n	cases	of	intentional	misconduct	and	gross	negligence,	we	are	fully	liable	pursuant	to	
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     Order	Form	in	case	such	additional	Products	are	requested	by	the	customer.                                applicable	law.
3.4	 	 e	will	send	our	invoice	to	the	customer	upon	execution	of	the	Contract,	unless	agreed	
     W                                                                                                    8.2	 	 ur	liability	in	cases	of	simple	negligence	is	limited	as	follows:	we	are	liable	only	if	and	to	
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     otherwise	in	the	Order	Form.	In	the	event	that	the	customer	orders	our	Product	“Full	Access	              the	extent	that	we	violated	a	material	contractual	obligation	(cardinal	obligation)	–	i.e.,	an	
     Global	E-Commerce	Reports”,	we	will	send	our	invoice	for	the	first	contract	year	upon	exe-                obligation	that	(i)	the	Customer	reasonably	relied	upon	at	execution	of	the	applicable	Order	
     cution	of	the	Contract	and	the	invoice(s)	for	any	subsequent	contract	year(s),	if	any,	upon	              Form	and	(ii)	was	of	critical	significance	to	the	outcome	of	performance.	As	regards	property	
     commencement	of	any	subsequent	contract	year.                                                             damage	and	financial	loss,	such	liability	is	limited	to	typical	and	foreseeable	damages;	in	no	
3.5	 	 ll	payments	shall	be	due	and	payable	within	thirty	(30)	days	following	the	date	of	our	
     A                                                                                                         event	will	we	be	liable	for	any	incidental,	special,	punitive	or	consequential	damages,	loss	of	
     invoice	without	any	deductions.	The	customer	will	be	in	default	one	day	after	the	expiry	date	            profits	or	loss	of	data	in	such	case.
     without	any	further	warning	notice	being	required.                                                   8.3	 	 ur	liability	for	damages	under	warranties	(Beschaffenheitsgarantien)	is	limited	to	instances	
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3.6	 	 ll	customers‘	rights	of	retention	or	set-off	are	hereby	excluded	to	the	extent	that	they	are	
     A                                                                                                         in	which	the	warranty	expressly	includes	such	liability.
     not	based	on	the	same	contractual	relationship.	Retentions	or	set-offs	are	allowed	only	if	the	      8.4	 	 laims	for	the	reimbursement	of	expenditures	and	other	liability	claims	asserted	by	the	
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     customer‘s	claim	is	nondisputed	or	has	become	unappeasable.                                               Customer	against	us	are	subject	to	sections	8.1	through	8.3.
3.7	 	 n	the	event	of	a	customer‘s	default	in	payment	or	other	apparent	credit	unworthiness,	all	
     I                                                                                                    9. CONFIDENTIALITY
     remaining	claims	against	that	customer	shall	become	immediately	due	and	payable	in	full.	            9.1	 	 he	Parties	shall	hold	in	strict	confidence	for	an	indefinite	period	of	time	all	data	and	
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     We	shall	then	be	entitled	to	rescind	payment	terms	previously	agreed	upon	and	to	demand	                  information	materials	of	which	they	gain	knowledge	as	part	of	a	Contract,	be	it	orally,	in	
     payment	in	advance	or	other	appropriate	security	with	respect	to	pending	deliveries.	A	                   writing	or	otherwise,	directly	or	indirectly,	provided	that	such	data	or	information	materials	
     customer	shall	be	deemed	unworthy	of	credit	in	particular	when	he	files	a	petition	in	ban-                are	designated	confidential	or	must	be	considered	confidential	based	on	their	nature,	and	
     kruptcy	or	composition	proceedings.                                                                       shall	use	them	exclusively	as	part	of	the	services	covered	by	the	relevant	Order.	This	duty	of	
4. INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES                                                                confidentiality	excludes	data	and	information	materials	that:
4.1	 	 ll	copyrights	and	other	intellectual	property	rights	in	connection	with	our	Products	remain	
     A                                                                                                    	    a)	were	already	known	or	accessible	to	any	third	party	at	the	time	of	disclosure;
     with	us.	All	data	carriers	remain	our	property.	The	customer	may	not	modify,	publish,	trans-         	    b)		 ne	of	the	parties	legitimately	receives	from	a	third	party	following	disclosure,	and	such	
                                                                                                                    o
     mit,	transfer	or	sell,	reproduce,	create	derivative	works	from,	distribute,	perform,	display,	or	              third	party	is	not	bound	by	a	duty	of	confidentiality	in	relations	with	the	other	Party;
     in	any	way	exploit	any	of	the	Products	made	available	by	us,	in	whole	or	in	part,	except	as	         	    c)		 ust	be	disclosed	by	order	of	and	to	a	government	agency	or	another	competent	third	
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     expressly	permitted	under	the	Contract.                                                                       party;	and
4.2	 	 pon	delivery	of	the	Products	to	the	customer	and	payment	of	the	agreed	fee,	the	customer	
     U                                                                                                    	    d)		 ust	be	disclosed	to	legal	or	tax	advisors	of	the	contractual	customer	in	question	for	
                                                                                                                    m
     obtains	a	non-exclusive,	non-transferable,	perpetual,	worldwide	right	to	use	the	Products	                     consulting	purposes.
     provided	to	the	customer	for	its	internal	purposes	or	any	additional	purposes	set	out	in	the	        	    I
                                                                                                               	 n	the	cases	of	Sections	c)	and	d),	the	parties	shall	(i)	promptly	inform	each	other	about	a	
     Order	Form.	A	right	to	resell	our	Products	requires	our	prior	written	approval.                           given	request	and	prior	to	disclosing	confidential	information,	and	(ii)	limit	the	disclosure	of	
4.3	 	 n	the	event	that	the	parties	agree	on	a	“Single	User	License”	under	the	Order	Form,	this	
     I                                                                                                         confidential	information	to	the	minimum	required.
     means	that	only	one	individually	named	user	of	an	organization	shall	be	entitled	to	access	          9.2	 	 e	may	use	the	Customer	as	a	reference	so	long	as	no	contractual	details	are	divulged.
                                                                                                               W
     the	report.	In	the	event	that	the	parties	agree	on	a	“Site	License”	under	the	Order	Form,	this	      10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS
     means	that	all	users	within	a	given	geographical	location	(as	specified	in	the	Order	Form)	          10.1		 lace	of	payment	is	Hamburg,	Germany.
                                                                                                               P
     of	an	organization	shall	be	entitled	to	access	the	report.	In	the	event	that	the	parties	agree	      10.2		 ll	disputes	arising	from	or	in	connection	with	any	Contract	between	the	parties	shall	be	
                                                                                                               A
     on	a	“Global	Site	License”,	this	means	that	all	worldwide	users	of	an	organization	shall	be	              resolved	through	the	courts	of	Hamburg.	Governing	law	is	German	law.




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Brochure & Order Form_Turkey Top 100 E-Commerce Players 2011

  • 1. Turkey Top 100 E-Commerce Players 2011 November 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions November 2011 Publication Date November 2011 Language English Format Excel Covered Countries Turkey Price Single User License: € 2,450 (excl. VAT) Site License: € 4,900 (excl. VAT) Global Site License: € 7,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 2. Turkey Top 100 E-Commerce Players 2011 Key Findings Covering the Top 100 Companies in E-Commerce in Turkey • Sahibinden.com was the leading E-Commerce player in Turkey in terms of unique visitors in September 2011, followed by auction platform Gitti Gidiyor. • Multi-category retailer Hepsiburada is ranked third, as the company distributed more than 330,000 products in more than 36 categories in 2011. • Private shopping site Trendyol is also within the Top 10 of the ranking. The site already had 2 million registered users in the beginning of 2011. • lectronics are very popular in Turkey, as more than one quarter of all analyzed competitors distribute E products in this category. • ashion, media, jewellery and auto parts are other important product categories for the leading E-Commerce F players in Turkey. Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 3. Turkey Top 100 E-Commerce Players 2011 Company and Product Information Structure of the Report This report includes a ranking of the Top 100 E-Commerce companies in Turkey. The companies are ranked by the number of unique visitors (users)* from Turkey to the website in September 2011. Furthermore, Audience Reach is included - this represents the share of Internet users who visited the website in September 2011. The ranking includes • Company Name • Logo • Shareholder (if available) • Business Model Type (Market Place/Platform, Multi-Category Retailer, Category Killer, Target Group Shop/ Product Range Shop, Auctions, Brand Shop, Discountshops, Private Shopping, Live Shopping, Mass Customization, Event Concepts, Co-Shopping, Intermediaries) • Product Range (Media, Fashion, Sports, Electronics, Do-it-yourself/Gardening, Furnishing, Pet Supplies, Toys, Jewelry/Watches/Leather, Car Components, Cosmetics, Other) • E-Commerce Revenue (if available) • Unique Visitors from Turkey and worldwide • Audience Reach i Turkey and worldwide • Link to Website • Latest News * the estimated, undublicated number of people who visit a site over a specific month. With the unique visitors (users) metric, you can gt an idea of the percentage of your target audience you can reach. Table of Contents • Rank 1: Sahibinden.com • Rank 16: Grupfoni • Rank 2: Gitti Gidiyor • Rank 17: Cimri • Rank 3: Hepsiburada • Rank 18: Otogazete • Rank 4: Araba.com • Rank 19: Kitapyurdu.com • Rank 5: Trendyol • Rank 20: Grupanya • Rank 21: Hizlial.com • Rank 6: Arabam.com • Rank 22: Istanbul Bilisim • Rank 7: Markafoni • Rank 23: Alalimsatalim • Rank 8: Ucuzu • Rank 24: Intoko Kijiji • Rank 9: limango • Rank 25: Tatilsepeti • Rank 10: Elookat Seri Ilanlar • Rank 26: Biletix • Rank 11: Akakce.com • Rank 27: Gold Teknoloji Marketleri • Rank 12: Sehirfirsati • Rank 28: Yemeksepeti • Rank 13: Vatan Computer • Rank 29: Koctas • Rank 14: Otoaraba • Rank 30: Ciceksepeti • Rank 15: Teknosa • Rank 31-100 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 4. Turkey Top 100 E-Commerce Players 2011 Samples yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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