Brochure & Order Form_MENA Internet & B2C E-Commerce Report 2012_by yStats.com

MENA Internet & B2C E-Commerce Report 2012

June 2012

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A Intern Report 20
MEN merce
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June 2012

Publication Date
June 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
159
Covered Countries
Morocco, Saudi Arabia (Top Countries)
Algeria, Bahrain, Egypt, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Syria, Tunisia,
UAE, Yemen
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Key Findings
Covering 17 countries from the MENA region
• In 2011, the highest number of Internet users in the MENA region was recorded in Egypt and Morocco,
whereas Internet penetration was the highest in Qatar and the UAE.
• The popularity of group-buying websites in the MENA region in 2011 contributed to the increase in online
shopping.
• In Morocco, the number of Internet connections as well as B2C E-Commerce revenues grew strongly bet-
ween 2010 and 2011.
• In Saudi Arabia, Internet penetration and confidence and – as a result – B2C E-Commerce were predicted
to grow strongly in 2012.
• In the UAE, the number of Internet users strongly increased in early 2012 due to improved connections and
a better infrastructure.

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Table of Contents (1 of 4)
1. Management Summary 3. Middle East: Regional (cont.)

2. MENA: Regional • Frequency of Internet Use for Researching Items
to purchase, Deals/Special Offers and Holidays, by
• Internet Users by Country, Top 1-10, in millions, Country, in % of Internet Users, August 2011
2007-2011f • B2C E-Commerce Trends, 2011/2012
• Internet Users by Country, Top 11-19, in millions, • Breakdown of Internet Users shopping Online, in %
2007-2011f of Internet Users, 2011
• Internet Penetration by Country, Top 1-10, in % of • Online Shoppers in selected Countries, in % of
Population, 2007-2011f Population, December 2011-February 2012
• Internet Penetration by Country, Top 11-19, in % • Most popular Online Shopping Categories, in %,
of Population, 2007-2011f December 2011-February 2012
• Facebook Users by Country, excluding Iran and • Frequency of Online Shopping in the Categories
Syria, in millions, March 2012 Books, Airline Tickets and Cinema Tickets, by
Country, in % of Internet Users, August 2011
• B2C E-Commerce Trends, 2011
• Frequency of Online Shopping for Items from
• Share of Internet Users researching Products
Online Auction Sites, Other Items (Clothes,
Online, in %, November 2011 Electronics) and Deals from Daily Deal Websites,
• Share of Internet Users buying Products Online, by Country, in % of Internet Users, August 2011
in %, November 2011 • Barriers to Online Shopping, in % of Internet
• Online Shopping, by Gender, in % of Internet Users, 2011
Users, November 2011 • Consumers with Mobile Phone Internet Access, by
• Online Shopping, by Age Group, in % of Internet selected Countries, in %, December 2011-February
Users, November 2011 2012
• Reasons for Online Shopping, in % of Internet • Most popular Mobile Shopping Categories, in %,
Users, November 2011 December 2011-February 2012
• Online Shopping Product Categories, by Popularity,
4. GCC: Regional
in %, November 2011
• Breakdown of the Amount of Money Internet Users
• Internet Users, in millions, 2000 & 2010
are willing to spend on a single Online Purchase,
• B2C E-Commerce Spending, in USD billion,
in %, November 2011
2010 & 2015f
• Online Shopping Concerns, in % of Internet Users,
• B2C E-Commerce Sales, total and by Country, in
November 2011
USD million, 2011f
• Breakdown of B2C E-Commerce Spending by
3. Middle East: Regional Country, in %, 2011f
• Share of B2C E-Commerce Sales on total Retail
• Internet Usage Trends, 2011/2012 Sales, GCC Average and by Country, in %, 2010
• Internet Access by Device, by Country, in % of
Internet Users, August 2011
• Place of Internet Access, by Country, in % of 5. Morocco (Top Country)
Internet Users, August 2011
• Concerns about the Internet, by Country, in % of • Internet and B2C E-Commerce Trends, 2011 and
Internet Users, August 2011 Credit Cards in Morocco, in millions, 2010 & 2011
• Social Networking Website Usage, by Country and • Internet Subscribers, in millions, 2010 & 2011
Social Networking Website, in % of Internet Users, • Breakdown of Internet Access Types, in % of
August 2011 Internet Users, 2011



5. Morocco (Top Country) (cont.) 7. Algeria

• B2C E-Commerce Turnover, in MAD million, 2010 & • B2C E-Commerce Trends, 2011/2012
2011
• Average B2C E-Commerce Transaction Amount, in
MAD, H1 2010 & H1 2011
8. Bahrain
• Types of Internet Activities by Popularity, in % of
Internet Users, 2010
• Internet Subscribers, in thousands and Internet
• Mobile Broadband Subscriptions, in % of Penetration, in %, 2007-2011
Population, 2008 & 2010
• Breakdown of Average daily Time spent Online, in
• Number of Mobile Phone Subscribers, Internet % of Internet Users, August 2011
Users and Internet Subscribers, in millions, 2011
• B2C E-Commerce Sales, in USD million, 2010 &
2011f
6. Saudi Arabia (Top Country)

• Breakdown of Internet Users, by Gender, in %, 9. Egypt
June 2011
• Breakdown of Internet Users, by Age Group, in %, • Internet and B2C E-Commerce Trends, 2011/2012
June 2011 • Internet Users, in millions and in Percentage of the
• Breakdown of Average daily Time spent Online, Population, Jan. 2010, Dec. 2010 & Jan. 2011
in % of Internet Users, August 2011
• B2C E-Commerce News about BKam, March 2012
• Internet Usage by Access Location, in % of
Internet Users, June 2011
• Reasons for Internet Usage, in % of Internet 10. Iraq
Users, June 2011
• B2C E-Commerce Trends, 2010-2012 • Weekly Usage of New Media Sources for News and
Information, by New Media Source, in % of
• B2C E-Commerce Sales, in USD million, 2010 &
Population, May 2011
2011f
• Top 10 Websites for News and Information, in %,
• Product and Service Categories in Terms of Online May 2011
Spending vs Offline Spending, in %,
• Breakdown of Mobile Phone Capability, including
December 2011/January 2012
Browsing the Internet, in % of Mobile Phone
• B2C E-Commerce Websites, by Popularity, in %, Owners, May 2011
• Attitudes towards Online Shopping, in % of Online 11. Israel
Shoppers, December 2011/January 2012
• Reasons for choosing an Online Shop, in % of • Breakdown of Internet Users by Gender, in %,
Online Shoppers, December 2011/January 2012 2011
• Online Shopping Research Conduction Methods, • Fixed Broadband Subscribers, by Access
in %, December 2011/January 2012 Technology, compared to the OECD Average, in %,
• Barriers to International Online Shopping, in %, 2011
December 2011/January 2012 • Breakdown of male and female Mobile Phone
• Mobile Shopping Product Categories, in % of Internet Users, in % of male and female Internet
Users, 2011
Mobile Shoppers, December 2011/January 2012



11. Israel (cont.) 15. Libya

• Internet Activities, in % Internet Users, 2011 • Internet and B2C E-Commerce Trends, 2012
• Social Networking, vs selected Countries, in % • Concerns regarding B2C E-Commerce, in %, 2011
Internet Users, 2011
• Average Hours spent on Social Networking Sites,
vs top Countries, in hours, October 2011
• B2C E-Commerce Trends, 2012 and Share of B2C
E-Commerce on total GDP, in %, February 2012 16. Oman
• Booking Methods for Travel Packages for short
Trips and Holiday Trips, including Online, in % of • Internet Subscribers, in thousands, 2010 & 2011
Travel Package Bookers, 12 Months leading up • Breakdown of Average daily Time spent Online,
to July 2011
• Booking Methods for Air Travel for short Trips and
• B2C E-Commerce Trends, 2012 and Internet
Holiday Trips, including Online, in % of Air Travel
Penetration, in %, 2009 & 2011
Bookers, 12 Months leading up to July 2011
• Booking Methods for Accommodation for short • B2C E-Commerce Sales, in USD million,
Trips and Holiday Trips, including Online, in % of 2010 & 2011f
Accommodation Bookers, 12 Months leading up
to July 2011

12. Jordan 17. Qatar

• Internet and B2C E-Commerce Trends, 2011/2012 • Breakdown of Average daily Time spent Online,
• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011
in % of Internet Users, August 2011 • B2C E-Commerce Sales, in USD million,
• B2C E-Commerce Spending, in USD million, 2010 & 2011f
2010 & 2011 • Product Categories in Terms of Online Spending
• Online Shoppers, in % of Internet Users, vs Offline Spending, in % of Online Shoppers,
2010 & 2011 December 2011/January 2012
• Social Media Usage, by Age Group, in %, • Attitudes towards Online Shopping, in % of Online
March-May 2011 Shoppers, December 2011/January 2012
• Reasons for choosing an Online Shop, in % of
Online Shoppers, December 2011/January 2012
13. Kuwait • Barriers to International Online Shopping, in %,
• Breakdown of Average daily Time spent Online, • Mobile Shopping Product Categories, in % of
in % of Internet Users, August 2011 Mobile Shoppers, December 2011/January 2012
• B2C E-Commerce Sales, in USD million,
2010 & 2011f

14. Lebanon 18. Syria

• Internet Trends, 2011/2012 • Breakdown of Average daily Time spent Online,
• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011




19. Tunisia 21. Yemen

• Internet and B2C E-Commerce Trends, 2011/2012 • Internet Trends, 2010-2012

20. UAE 22. Regional B2C E-Commerce Players

• Internet Trends, 2011/2012 • B2C E-Commerce Player News about Infiniti, Hertz
• Breakdown of Average daily Time spent Online, and Panasonic, 2010-2012
in % of Internet Users, August 2011 • Online Shops by unique Visitors, in millions, April
• B2C E-Commerce Trends, July 2011 2012
• B2C E-Commerce Sales, in USD billion, • Souq.com: Profile
2010 & 2011f • Cobone.com: Profile
• Online Shoppers, in % of Population, 2010 & 2011 • Extrastores.com: Profile
• Attitudes towards Online Shopping, in % of Online • Nahel.com: Profile
Shoppers, December 2011/January 2012 • Jackys.com: Profile
• Reasons for choosing an Online Shop, in % of
Online Shoppers, December 2011/January 2012
• Barriers to International Online Shopping, in %,
• Online Shopping Research Conduction Methods,
in %, December 2011/January 2012
• Online Shopping Categories by Popularity, in %,
• Online Payment Methods, by Popularity, in % of
Online Shoppers using Credit and Debit Cards,
July 2011
• M-Commerce Trends, 2012 and Share of Mobile
Phone Users that are comfortable with transacting
Purchases on their Mobile Phone, in %, April 2012
• Mobile Shopping Product Categories, in % of
Mobile Shoppers, December 2011/January 2012



Samples


In 2011, DSL acocunted for almost 59% of broadband Internet usage in
Israel, while OECD average was 57%.
Israel: Fixed Broadband Subscribers, by Access Technology, compared to the OECD Average, in %, 2011

Israel OECD Average

0,7%

DSL
13,1%

41,1% Cable

Fibre 56,8%
58,9%
29,4%
Other

There were 1.8 million fixed broadband subscribers in Israel (total OECD 309.4 million) in 2011.
Furthermore, 24.2 per 100 inhabitants had a fixed broadband subscription (OECD average 25.1) in 2011, ranking
Israel at number 19 on the OECD broadband statistics.
Source: OECD, 2011

93


As of May 2012, online pure player Souq.com operated online shops in
Egypt, Saudi Arabia, Kuwait, Jordan and the UAE.
Souq.com: Profile
Name of Company Souq.com (Jabbar Internet Group)

Country of Origin UAE

Online Shop http://uae.souq.com

Vertical Integration Retailer, Market Place/ Platform

• Online Pure Player
Business Model
• Multi-Category Shop

• Positioning: Low to High Pricing
Positioning/ Product Range • Main Product Range: Clothing, Shoes & Accessories, Mobiles & Accessories,
Computers and Software, Electronics

Main Countries Souq.com operates online shops in Egypt, Saudi Arabia, Kuwait, Jordan and the UAE

• In April 2012, Souq.com was the largest B2C E-Commerce website in the Middle
East
• Souq.com acquired the private shopping club Sukar.com in April 2012.
• The company also launched its own redesigned website with improved search and
better merchandising in April 2012.
News
• In February 2012, Souq.com invested USD 2.5 million in start-up Run2Sport.
• Souq.com launched a property and motors portal in Egypt and developed a first
iPhone app for users in Egypt in November 2011.
• In June 2011, Souq was launched in Kuwait, offering more than 20,000 products
as well as a “Deal of the Day”.

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

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