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1. Turkey Top 100 E-Commerce Players 2010
June 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
June 2010
Publication Date
June 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
115
Price
€2,950 (excl. VAT)
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2. Turkey Top 100 E-Commerce Players 2010
Key Findings
Covering B2C E-Commerce Market and B2C E-Commerce Players in Turkey
• Market place Sahibinden.com, auction house Gittigidiyor.com and online multi-category retailer
Hepsiburada.com are the three leading E-Commerce players in Turkey.
• Online multi-category retailer Hepsiburada.com reached revenues of USD 164 million in 2008.
• Markafoni.com, an online private shopping site founded in 2008, reached 430 thousand unique visitors
from Turkey in April 2010
• Biletix.com, an online shop selling event tickets, had more than 1 million registered customers in 2008
and sells approximately 3.5 million tickets per year.
• Online food delivery Yemeksepeti.com currently works together with 3,500 member restaurants and
gets more than 15 thousand daily orders from over 610 thousand registered customers.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

3. Turkey Top 100 E-Commerce Players 2010
Company and Product Information
Structure of the Report
This report covers selected developments within the Turkish B2C E-Commerce market, as well as a
ranking of the Top 100 B2C E-Commerce companies (incl. C2C).
• This report includes a ranking of the Top 100 E-Commerce companies in Turkey. The companies are ranked
by the number of unique visitors (users)* from Turkey to the website in April 2010. Furthermore, Audience
Reach is included – this represents the share of Internet users who visited the website in April 2010.
(* The estimated, unduplicated number of people who visit a site over a specific month. With the unique
visitors (users) metric, you can get an idea of the percent of your target audience you can reach.)
• The ranking includes
- Name of the Company
- Homepage
- Unique Visitors in Turkey
- Reach in Turkey
- Shareholder/Owner (if available)
- Business Model (Market Place/Platform, Multi-Category Retailer, Category Killer, Target Group Shop/
Product Range Shop, Auctions, Brand Shop, Discountshops, Private Shopping, Live Shopping, Mass
Customization, Event Concepts, Co-Shopping, Intermediaries)
- Company Type (Internet Pure Player, Multi-Channel Catalog & Mail-Order Houses)
- Revenue (if available)
- Others (Selected News, Selected data on Products, Users and Customers, Date of Foundation)
• Some Market Places offering auctions are also included in this ranking. However, these market places offer
B2C besides their C2C business.
Table of Contents
1. B2C E-Commerce Market 2. B2C E-Commerce Players
• Development of Internet Users (million) and its • Overview: Top 100 E-Commerce Players in Turkey;
Percentage of Country Population in Turkey, ranked by unique Visitors, April 2010
2000-2009; Share of Internet Shoppers of • Rank 1: Sahibinden.com
Internet Users in Turkey, in %, 2008
• Rank 2: Gittigidiyor.com
• Top 15 Online Properties, ranked by total unique
• Rank 3: Hepsiburada.com
Visitors in Turkey (000), September 2009
• Rank 4: Araba.com
• B2C E-Commerce Sales in Turkey, Volume of
Transactions, in YTL billion, 2006-2009 • Rank 5: Arabam.com
• B2C E-Commerce Sales in Turkey, Volume of • Rank 6: Cimri.com
Transactions, in YTL million, 2009 • Rank 7: Elookat Seri Ilanlar
• B2C E-Commerce Transactions in Turkey, • Rank 8: Vatan Computer
Number of Transactions, 2006-2009 • Rank 9: Markafoni.com
• B2C E-Commerce Transactions in Turkey, • Rank 10: TEKNOSA
Number of Transactions, 2009 • Rank 11 - Rank 100
• Most popular Online Product Categories in Turkey,
in %, 2008
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4. Turkey Top 100 E-Commerce Players 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Multi-Category-Retailer Hepsiburada.com reached revenues of
USD 164 million in 2008.
Rank 3: Hepsiburada.com
Name of Company Hepsiburada.com
Homepage www.hepsiburada.com
Unique Visitors in Turkey 1.5 million (April 2010)
Reach in Turkey 7.0% (April 2010)
Shareholder/Owner D-Market Elektronik Hizmetler Tic. A (Do an Holding)
Business Model Multi-Category-Retailer
Company Type Internet Pure Player
Revenue 164 mil. US$ (2008)
Product Range Mulitcategories
Founded in 1998. More than 2 million registered
customers and more than 180 thousand products
Others
Approx. market share of 35% of Turkish B2C E-
Commerce Market
Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
17
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Markafoni.com, a private shopping site, reached 430 thousand unique
visitors in April 2010.
Rank 9: Markafoni.com
Name of Company Markafoni.com
Homepage www.markafoni.com
Unique Visitors in Turkey 430 thousand (April 2010)
Reach i T k
R h in Turkey 2.0%
2 0% (April
(A il 2010)
Shareholder/Owner Private (Ahmet Emre Sar & Tolga H. Tatari)
Business Model Private Shopping
Company Type Internet Pure Player
Shopping Site (clothing, cosmetics, toys, sports goods,
Product Range
etc.)
Founded July 2008, Membership by invitation or
Others reference only
First of its kind in Turkey, over 650 thousand members
Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
23
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