B2C E-Commerce and Internet Trends in 18 Eastern European Countries 2010

B2C E-Commerce and Internet Trends in
18 Eastern European Countries,
September 2010

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September 2010

Publication Date
September 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
135
Covered Countries
Russia (Top Country), Poland (Top Country), Czech Republic (Top Country)
Albania, Bosnia Herzegowina, Bulgaria, Croatia, Estonia, Hungary, Latvia, Lithuania,
Macedonia, Montenegro, Romania, Serbia, Slovakia, Slovenia, Ukraine
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B2C E-Commerce and Internet Trends in 18 Eastern European Countries

Key Findings
Covering B2C E-Commerce in 18 Eastern European Countries
• The Russian B2C E-Commerce market is expected to reach between USD 5.3 billion and USD 6 billion in
2010, with almost 6 million people who ordered or paid for goods and services via the Internet during March
2010.

• In 2010, Polish consumers are expected to spend PLN 17 billion online, of which the transactions done via the
auction portals account for 60% of revenues.

• Aukro.cz was the leading Czech B2C E-Commerce player in August 2010, with 1.6 million unique visitors from
the Czech Republic. Alza.cz came on second place, reaching 830 thousand unique visitors in the same period.

• Slovakia shows strong growth in B2C E-Commerce, as online retailers expect sales to grow by +25% and the
number of orders to grow by +50% in 2010. In Slovenia, a dynamic E-Commerce sector has developed, with
clothing and sports goods being the most popular product categories.

• The Baltic States Estonia, Latvia and Lithuania show a positive development. 48% of Internet users from
Latvia declared in 2009 that they have ever been shopping on the Internet.

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Germany


Table of Contents (1 of 3)
1. Eastern Europe Regional 3. Poland (Top Country)

• Internet Trends • B2C E-Commerce Sales, in PLN billion, 2009-2010f
• Distance Shopping in selected Countries by • Internet and E-Commerce Trends, including Online
Internet, Catalog / Mail-Order and Telephone, in % Spending, by Auctions and E-Commerce Sites, in
of Respondents who made Distance Selling EUR billion, 2010f
Purchases, July 2009-July 2010 • Usage of Internet Services (including E-Commerce)
• Leading B2C E-Commerce Players, by Unique of Internet Users in Poland, in %, 2010
Visitors (Users), in thousands, August 2010 • Leading B2C E-Commerce Players; ranked by
• Share of Page Views by Mobile Devices, in %, Unique Visitors and Audience Reach, August 2010
Q1 2010 • Online Auction Market Trends
• News about Empik.com
• News about PayPal Poland
2. Russia (Top Country) • E-Commerce related Trends in the Polish Delivery
Market
• B2C E-Commerce Sales, in RUB billion, 2008-2010f
• B2C Distance and B2C E-Commerce Sales, in RUB
billion, 2008-2009
• E-Commerce Market Trends in the Ural, including
local Market Size, in EUR, 2008-2009
• E-Commerce Market Trends in South Russia, 4. Czech Republic (Top Country)
including local Market Size, in EUR, 2009 & 2012f
• E-Commerce Market Trends in Siberia, including • B2C E-Commerce and total Retail Sales in the
local Market Size, in EUR, 2008-2009 & 2012f Czech Republic, in CZK billion, 2006-2009
• E-Commerce Market Trends in Central Russia, • Internet Users, in millions and in % of Population,
including local Market Size, in EUR, 2009 2006 & 2010
• B2C E-Commerce Trends, including Market Size in • Share of Online Shoppers, in %, 2009-2010
USD billion and Number of Online Shoppers, • Share of Online-Shoppers by Age Groups, in %,
March 2010 2009
• B2C E-Commerce Shopping Trends • Most popular Payment Methods in E-Commerce,
• Products purchased Online, in %, 2009 in %, April 2010
• Internet Users, in millions and in % of Population, • Main Reasons for Online-Shopping, in %, 2009
2009-2010 • Worries regarding Online-Shopping, in %, 2009
• Market Shares of Paid Internet Services by • Online Price Trends in selected Categories, in %,
Consumer Segments, in %, 2010 Q1 2010
• Sources of Information for Products, in %, 2009 • Usage of Payment Cards by Czech Women, in %,
• Advantages of Online Shopping, in %, 2009 2010
• Leading B2C E-Commerce Players; by Unique • Leading B2C E-Commerce Players; by Unique
Visitors and Audience Reach, August 2010 Visitors and Audience Reach, August 2010
• News about Metro-cc.ru • News about Postovnisupermarket.cz
• ANews about Internet Hypermarket OZON.ru • News about SCMVD.cz
• News about Ellos

Germany


5. Albania 10. Hungary

• Internet and E-Commerce Sector Trends • Internet Users, in millions and in % of Population,
• E-Business and Internet Banking Trends 2007 & 2010
• Internet Users, in millions and in % of Population, • Internet and E-Commerce Sector Trends
2004, 2006 & 2010 • Frequency of Online-Shopping in the last 12
• Subscribers to Telephone, Mobile Phone (in Months, in % of Internet Users, June 2009
thousands), Broadband (in thousands and • Product Category Trends in B2C E-Commerce,
Penetration in %), 2008-2009 2010
• Direct Marketing Trends • Leading B2C E-Commerce Players; by Unique
Visitors and Audience Reach, August 2010

6. Bosnia-Herzegovina

• Internet and B2C E-Commerce Sector Trends
• Overview of B2C E-Commerce
• Internet Users, in millions and in % of Population,
11. Latvia
2006-2009f
• Internet Infrastructure Trends
• E-Commerce Sector Trends
7. Bulgaria • E-Commerce Statistics, including Share of Online
Shoppers, Reasons to buy Online, most popular
• Internet Usage and B2C E-Commerce Trends Payment Methods, in %, 2009
• Online Shopper Trends, including Share of Credit • Internet Users, in millions and in % of Population,
Card Owners Shopping Online in %, 2009 2006, 2007 & 2010
• Internet Users, in millions and in % of Population, • Most Popular Online Trading Platforms, in %, 2009
2004, 2006 & 2010
• Leading B2C E-Commerce Players; by Unique

8. Croatia 12. Lithuania

• Internet and B2C E-Commerce Sector Trends • Internet and E-Commerce Sector Trends
• Internet Usage Trends, by Age Groups, 1H 2010 • Share of Internet Shoppers on Internet Users,
• Internet Users, in millions and in % of Population, in %, 2006 & 2009
2004, 2006 & 2010 • Most popular Product Categories in B2C
E-Commerce, in %, 2009
9. Estonia 2005, 2006 & 2010
• Fixed Broadband Subscribers, in thousands and
• Internet and B2C E-Commerce Sector Trends Penetration Rate in %, 2009-2010f
2006, 2007 & 2010
• Fixed Broadband Subscribers, in thousands and
Penetration Rate in %, 2009-2010f

Germany


13. Macedonia 17. Slovakia

• Internet and E-Commerce Sector Trends • Internet and E-Commerce Sector Trends
• Online Shopping Trends • Trends in Online-Shopping for 2010
• Internet Users, in millions and in % of Population, • Average Volume of one Order in B2C E-Commerce,
2002 & 2010 in EUR, 2008-2009
• Direct Marketing Trends • Combined Turnover of the eight biggest Online
• Activities of PayPal Shops, 2009
2005, 2006 & 2010
• Share of Online Shoppers, in %, 2009-2010
• Leading B2C E-Commerce Players; by Unique
14. Montenegro

• Internet and E-Commerce Sector Trends
2010

18. Slovenia

• B2C E-Commerce Trends, 2009
• Internet and E-Commerce Sector Trends
15. Romania • Main Reasons for Online-Shopping, in %, Q1 2009
• Most popular Product Categories in E-Commerce,
• Internet Usage Trends, 2010 in %, Q1 2009
• Internet and E-Commerce Sector Trends • Internet Users, in millions and in % of Population,
• Top 10 Romanian Brands most Present on the 2006, 2007 & 2010
Internet, February 2010
2007 & 2010

16. Serbia 19. Ukraine

• Overview of E-Commerce Market • Internet and E-Commerce Sector Trends
• Internet and E-Commerce Sector Trends • Payment Card Online Trends
• Internet Users, in millions and in % of Population, • Leading B2C E-Commerce Players; by Unique
2010 Visitors and Audience Reach, August 2010

Germany


Samples

67% of Polish Internet users polled in April 2010, use E-Commerce
services, while 46% stated that they use E-Banking services.
Poland: Usage of Internet Services (including E-Commerce) of Internet Users in Poland, in %, 2010

Usage of Internet Services (including E-
Two-third of Poles have a computer at home, while 59% of those Commerce) of Internet Users in Poland,
in % , 2010
surveyed on Apr 8-19 have declared they have internet access.
Nearly all (92%) of internet users use the web at home, while half of
them (49%) – at school or work. E-Commerce 67%

Compared to 2008, the percentage of internet café's visitors dropped
by 5pps to 2%.
As many as 45% of the polled use mobile internet services (via E-Banking 46%
notebook, netbook, mobile phone); 67% of the surveyed used e-
commerce services, 46% - e-banking services.
Internet is often used to access media: 40% of the polled listens to Media
40%
the radio on the internet, also 40% watches films and TV series, Access

while 68% reads newspapers and magazines online.
0% 20% 40% 60% 80%

Source: Poland Today, June 2010

34


Aukro.cz was the leading B2C E-Commerce player in terms of unique
monthly visitors in the Czech Republic (1.6 million in August 2010).
Czech Republic: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010
Leading B2C E-Commerce Players Leading B2C E-Commerce Players
by Unique Visitors (Users) by Audience Reach

Aukro.cz 1600 Aukro.cz 21,7

Alza.cz 830 Alza.cz 11,3

Mall.cz 690 Mall.cz 9,3

Kasa.cz 180 Kasa.cz 2,5

Obchodni-dum.cz
Ob h d i d 100 Obchodni-dum.cz
Ob h d i d 1,4
14

0 500 1000 1500 2000 0 5 10 15 20 25
in thousand in %

Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;
Selected online players with high traffic may not be included.
Source: DoubleClick Ad Planner, September 2010

50

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B2C E-Commerce and Internet Trends in 18 Eastern European Countries 2010

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