Here is how an NBFC build its video channel and leverages the opportunity.

1. WHY HAS BUILT
THEIR BRAND CHANNEL?

2. There is a reason why a NBFC runs a
brand video channel.

3. Before we get into the answer, lets see their
channel first.

4. They published
their
fi
rst video
4 years ago.

5. Brand channel
homepage.

6. Well-thought-out
playlists.

7. Videos that are
helpful to their
audience

8. Not a usual sight to see a Finance company having
a nice video channel!

10. WHY A FINANCIAL BRAND WOULD RUN A BRAND
VIDEO CHANNEL?
‣They’ve got 2.54L subscribers who would consume their videos, and share them in
their circle when they find an interesting video.
‣When someone is looking for a financial tip, the subscribers are sure to remember
ETMONEY than any other similar brand. Thanks to the loyalty that was built over the
years through their videos.
‣Their subscriber base would keep on increasing as they continue to publish videos
with more informative videos.
‣To sum it up, through their video channel, they are building a loyal fanbase for
ETMONEY.

11. ‣Every single video is going to work for them in the
coming years.
‣Making the videos work for you demands long-term
thinking.

12. Their video channel has created a following
for them.
THE REASON FOR THEIR CHANNEL

13. When your audience starts to
consume their videos, sales become a
natural process.

14. A study says 2 out of 3 people lacks
fi
nancial
knowledge in our country.

15. The opportunity to educate and do business
is quite huge.

16. EXCELLENT JOB

17. Owned Media
Earned Media
Paid Media
Successful companies understand
the power of owned media and
invest in it.

18. Hello! I’m Navanee Viswa,
and I help brands build their
brand video channel.
@navaneeviswa

19. We precisely do that.
End-end video channel management.

20. Video Marketing Company
www.studionavans.com
Ideas + Production + Brand channel Mgmt