A study on Brand video channel of Twilio.

1. WHY HAS BUILT
THEIR OWN BRAND CHANNEL?

2. Brand channel
homepage.

3. Well-thought-out
playlists.

4. Audience
centric videos.

5. Clear “About”
section.

6. WHY WOULD TWILIO TAKE SO MUCH EFFORT IN
RUNNING A BRAND CHANNEL?
‣They’ve got around 64.5k subscribers, who would consume their videos, and share
them in their circle if they find them valuable.
‣When a subscriber is in need of help, he’s sure to reach out to “Twilio”. Thanks to the
loyalty that was built over the years through their content.
‣Their subscriber base would keep on increasing as they continue to add value to the
lives of their target audience.
‣To sum it up, through their video channel, they are marketing without directly
marketing.

7. EXCELLENT JOB

8. Every single video is going to work for them in the
coming years.

9. Making the videos work for you demands
long-term thinking.

10. Owned Media
Earned Media
Paid Media
Successful companies understand
the power of owned media and
invest in it.

11. This is exactly
what we do.

12. Video Marketing Company
www.studionavans.com
Ideas + Production + Brand channel Mgmt