The document discusses Google starting to more strictly enforce policies against paid links. It notes that Matt Cutts from Google stated they are building tools to detect paid links and that pursuing paid links is a higher risk endeavor. Cutts also stated Google's web rankings remain as pure as 10 years ago and paid inclusion must be clearly labeled and not affect web rankings.

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Re ce nt Post
Google: We’re Starting To Enfo
Search
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Links (1) rce Paid Links More
SEO (86) Posted on June 7, 2012 9:13 am by admin Comment
SEO NEWS (27) Cutts participated in a keynote discussion at SMX Advanced, and while much of the talk
Web News (5) was about Penguin, the subject of paid links also came up. SMX sister site Search Engine
Land has aliveblogged account of the discussion. Here’s what Cutts said about paid links,
Re ce nt Posts according to that:
Google and Bing Search M
We’re always work ing on improving our tools. Some of the tools that we built, for example, to
arket Share Better Than Ev
spot blog network s, can also be used to spot link buying. People sometimes think they can
er In The U.S.
buy link s without a footprint, but you don’t k now about the person on the other side. People
ROCKZi need to realize that, as we build up new tools, paid link s becomes a higher risk endeavor.
Google Is Considering Disc We’ve said it for years, but we’re starting to enforce it more.
ounting Infographic Links
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2. ounting Infographic Links
It makes you wonder how safe those directories that charge for “reviews” to potentially get
Matt Cutts: Nofollow Links
links are.
Are Small
PageRank The liveblog continues:
Re ce nt Comme nts I believe, if you ask any SEO, is SEO harder now than 5-6 years ago, I think they’d say it’s a
SEnuke Software In Creatin little more challenging. You can expect that to increase. Google is getting more serious
g Some Web Content on Li about buying and selling link s. Penguin showed that some stuff that may work short term
nk Building Popularity won’t work in the long term.
S.E.O. | SEO Services Su On a semi-related note, Cutts also talked about paid inclusion, given that this has been in
mmer offer | SEO Basics - the news, as it relates to Google’s new sponsored results and Google Shopping.
Search Engine Optimizatio
n Tips & Tricks for Beginner “You call it paid inclusion, but it’s a separately labeled box and it’s not in web ranking,” Cutts
s on SEO Services Summe told Danny Sullivan, according to the liveblog, which continues: “Google’s take on paid
r offer inclusion is when you take money and don’t disclose it. Google’s web rankings remain just
S.E.O. | Matt Cutts Addres as pure as they were 10 years ago. We have more stuff around the edges, that’s true, but
ses Duplicate Content on G that stuff is helpful. Matt mentions using Google Flight Search to book his trip here to
oogle Penguin Update Seattle. ‘You can’t buy higher rankings. That hasn’t changed. I don’t expect it to change.’”
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