The document provides details about a social media presentation for 9Apps. It aims to position 9Apps as the go-to app for browsing and installing infinite apps and expanding its vibrant community. The target audience is youngsters aged 15-24. Two campaign themes are proposed - 9Apps Ki Dialoguebaazi, which would involve using the word "9Apps" in Bollywood dialogues and songs, and 9Apps Desi Rap, inviting users to create rap songs about 9Apps in their regional languages. Both themes would have online and offline components like microsites, videos, and college events to engage the target audience.

1. 9Apps – Social Media Presentation

2. The brief
• Position 9Apps as the go-to app to browse and install infinite apps.
• Expand the vibrant community of 9Apps
Audience:
• Youngsters 15 – 24
Agency Task:
• Promote 9Apps in a fun and engaging way to expand the 9Apps community

3. The Challenge
The challenge is to demonstrate how 9Apps is a gateway to browse and
install infinite apps.
9Apps needs to grasp the strongest and most unique feature i.e. India
specific apps + Faster download and turn it into a theme that the
audience can relate to in a memorable way.

4. The Objective
The objective is to create a fun and vibrant community of
9Apps and engage the audience with interesting content and
increase the downloads of app.

5. The audience

6. They love their ‘me-time’ with mobile
Apps are integral part of
Rahul Mehta’s life,
1st year MBA student of Symbiosis
• Checks his smartphone before having his early morning coffee.
• Uses apps for all his daily activities like – finding his way to a
place, logging into his fitness routine and online shopping
• Always on the lookout for new and interesting apps
• Likes when his download speed is faster

7. So, how does he find the Apps?
A P P S TO R E WO M
He discovers about the App either on
social sites or through his friends. If
recommended by friends, he searches
for the app on Playstore and installs
them.
He discovers apps while searching for
it intently on Playstore. It’s a need
based search wherein he types the
keyword and finalizes the app based
on Ratings, reviews and price.

8. Category of Apps that they usually install
RetailTravel
Games Entertainment Local Technology
Social Finance

9. Why should they go for 9Apps

10. So, why should they install 9Apps
“Playstore is saturated.
9Apps gives a different
approach to App search”
“The apps download
faster with 9Apps ”
“Regional Apps/India
specific Apps save the
search time i.e. users can
easily find them”

11. Lets understand the audience
RESTLESS
EXPERIMENTAL
ENERGETIC
CURIOUS
DRIVEN
MOVIES
MUSIC
EDUCATION
TECHNOLOGY
SOCIAL
Their Characteristics Their Interest

12. Campaign Theme # 1
9Apps Ki Dialoguebaazi

13. Rationale for the theme
• Bollywood theme would establish a connect with the audience
• The theme would creatively describe the attribute of 9Apps
in an engaging way
• The fun part of the theme will create the virality

14. The creative rendition

15. How the campaign will work
The user has to take his favourite Bollywood dialogue or song
and use the word ‘9Apps’ in the lyrics or dialogue creatively.
The song or dialogues can be in regional language also. The
initial hype will be created on social and the select winner will
have a face-off in the finale at a common venue.

16. 9Apps’s Dialoguebazzi social posts
Indha Basha, oru 9Apps click panna, nooru
apps click panna madhiri
Use the word “9Apps” in your favourite Bollywood
dialogue and share it to win the grand prize.
Rishte mein hum saare apps ke
Baap lagte hai. Naam hai 9Apps.
Use the word “9Apps” in your favourite Bollywood
dialogue and share it to win the grand prize.

17. 9Apps’s Dialoguebazzi social posts
SARA SHEHAR MUJHE 9Apps KE NAAM SE
JANTA HAIN
Use the word “9Apps” in your favourite Bollywood
dialogue and share it to win the grand prize.
ARREY O SAMBHA, KITNEY APPS THE?
“SARDAR SIRF EK!”
Use the word “9Apps” in your favourite Bollywood
dialogue and share it to win the grand prize.

18. 9Apps Dialoguebazzi Finale
Selected participants will perform at the finale at a
common venue for the grand prize.
Win 3 lacs voucher or
PayTM wallet

19. How it works
Initial social posts
on famous
dialogues will be
posted on social
to create a hype
Users will then be
asked to send
their version of
dialogue or songs
Best entries will
be chosen from
Tier II cities and
invited to the
finale
Finale will take
place in a mall.
Contestants have
to perform live.
Each contestants
will be given
10mins each to
perform.
Winners will get
3lacs worth
vouchers or
PayTM money
The event will be
captured via
Facebook Live
Winners will be
chosen based on
the dialogue and
the overall act

20. Online components - #9AppsKiDialoguebazzi
Microsite
www.
9AppsKiDialoguebazzi
.com
9Apps official
Youtube channel
Social channels
Mobile+

21. Online components - Microsite
Microsite
www.
9AppsKiDialoguebazzi
.com
Users will be led to the microsite from the social channels.
On the microsite, the user needs to upload his video and
submit it as entries.
Microsite will feature all the content generated by the
other users. Hence users can see all the entries
The content will be divided in filmy genres – action,
comedy, drama, romance etc. Users can click on the genre
and look at the content shared by other users. They can
also share it on their social channels
Microsite will also feature Dialogue of the Day – best
entries for the day and invite users to create and share
their content.
The site will also have movie scenes without the song or
dialogue. Students can record their dialogue and upload it

22. Online components - www.9Apps.com/blog
Inviting student tech
bloggers
Users will be invited to write and submit their experience of 9Apps
To submit, users have to visit www.9Appsrowser.com/blog and upload
their articles. The best entries will win Paytm Wallet money
The topics for article would range from – Mobile, technology, Apps, etc
The aim is to crowdsource the blog articles on a regular basis from the
student community and upload it on www.9Appsrowser.com/blog.
Gradually, this URL will become the go-to destination for all students
to know the latest trends written by the student.

23. Online components - #9AppsKiDialoguebazzi in your college
9Apps in your
College
Microsite will have a section where users can
nominate their college as the next venue for
the event.
Once the users nominates his college, he
needs to invite his friends to like and
nominate it. The more the nomination, the
more chances the college has to be the next
venue.
Users can share the nomination link of the
microsite on his social channels

24. Offline components – College event
A regional college will be chosen for the
event.
Series of fun and engaging activities will be
lined for the event.
One winner from each college will get a
chance to compete in the finale
The event will be telecasted via Facebook Live
Event at College

25. Campaign Theme # 2
9Apps Desi Rap

26. The 9Apps Desi Rap Contest
• Write a fun rap on 9Apps in your regional
language
• Record it in One Take without a Break
• Upload the video on Youtube with the title
as – 9Apps Rap Contest
• Send the link to our submission page

27. 9Apps Rap video promotion – Call for entries
The video will feature Sophia Ashraf, the
rapper. She will invite the users to come up
with some whacky lyrics, sing the rap song
and send it. The winners get to rap with
her on the finals.

28. Why Sophia Ashraf?
Sophia Ashraf, is a Chennai based rapper.
Known for putting the big corporates in place
(for their negligence) with her rap songs. She
represents the audience perfectly and can
create an instant connect.

29. 9Apps Rap video promotion – Call for entries
WIN Rs.3lac worth Voucher
Record & Send your
9Apps Desi Rap

30. 9Apps Rap video promotion – Sophia Ashraf
Send your 9Apps desi Rap
To rap along Sophia in a video album
Winners get to rap along with her in the
9Apps official Album of the year. This will be
a year-on-year event.

31. 9Apps Rap video promotion – Official Rap
Your 9Apps Desi Rap
Could be our official Rap Song
The winning song will be produced by 9Apps
along with Sophia Ashraf. This entry will be
promoted as the official rap of the year on
social.

32. How it works
Initial social posts
inviting users to
participate in the
contest will be
posted
Video invite by
Sophia Ashraf will
be posted
A sample rap by
Sophia will also
be posted to set
the ball rolling
Participant’s
video content will
promoted for
more reach
Sophia will select
top 10 winners
for the face off in
the finals
Winner will get
3lacs worth
vouchers or
PayTM money
9Apps official Rap
song of the year
will be released
Winner of the
contest will
feature in a Video
album with
Sophia

33. Online components - Microsite
Microsite
www.
The9AppsRap
.com
Users will be led to the microsite from the social channels. On
the microsite, the user needs to upload his video and submit
it as entries.
Microsite will feature rap beats. User can select the beat and
record his rap in one take and upload the video.
The microsite will also feature entries from other participants
Microsite will also feature Rap of the Day – best rap entries for
the day and invite users to create and share their content.
All the content is share enabled and users can share it on their
social profile.

34. Online components – Nominate your college
9AppsRap in your
College
Microsite will have a section where users can
nominate their college as the next venue for the
9AppRap event.
Once the users nominates his college, he needs to
invite his friends to like and nominate it. The more
the nomination, the more chances the college has
to be the next venue.
Users can share the nomination link of the microsite
on his social channels

35. Thank You