Acsm summit 2011 e medinapptpdf

4/14/11

Digital “Gadgets” for
the Future of Fitness
Ernie Medina, Jr., DrPH, CHFS

Intro
  Education
  Andrews University, ‘89
  Loma Linda University ‘93

  Professional hats
  Beaver Medical Group – Prev. Care Specialist
  Loma Linda University – Assistant Clinical Prof.
  MedPlay Technologies – CEO/Co-founder
  Perpetual Motions – Co-founder
  National Active Gaming League – Founder

ernie@medplaytech.com ACSM Summit April 14 & 15, 2011

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4/14/11

Mission Inn Half Marathon, Nov. 14, 2010

Team Medina in action!

Overview

  Overview of categories
  Why digital tech?
  Tools & resources you can
use


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Categories
  Mobile gadgets   Assessment tool
  Accelerometers   SSD Controller
  GPS
  Exergaming
  Web-based
  Dietary assessment
  Kcal expenditure
  Live coaching   Resources
  Virtual trainer
  Competition


Why use digital tools?


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http://www.continuaalliance.org

The Interface to
Healthcare is Broken
  Dr. visits <20 minutes
  20+ icons on desktops in hospitals
“Information as
  Text based information abounds
displayed in
  Lack of standards in all healthcare is slow,
information design let alone actual
practices lacks design &
  ESL, Youth, Elderly communication impact, anti-patient,
issues anti-engaging”
  Wellness / self-directed care not
linked or monitored - Ben Sawyer
Games for Health
  Health reform

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Future of
healthcare?

 Improved outcomes
 Improved use of
resource



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Source: Ellen LaPointe
HopeLab | Vice President, Strategic Partnerships
www.hopelab.org

Motivation is tough!
  Too expensive
  Too painful
  Special
Limitations
  It’s boring
  No time


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Traditional gadgets



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FitBit update
  Mobile logging interface
  Adding premium analysis
and coaching
  Sending out a daily stats
email to show people how
they are doing over time and
give them a little push
  Improved group
functionality
  Improved food tracking
  Increasing integration with Largest user base: busy moms!
popular apps like Lose It,
MapMyFitness, Run Keeper,
etc. & PHRs


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http://tinyurl.com/WSJShapeUpApps


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CES 2011


Shellie Pfohl
Exec. Dir.
Presidents Council on
Fitness, Sports, &
Nutrition

ernie@medplaytech.com ACSM
Summit April 14 & 15, 2011

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http://tinyurl.com/FitTechsubscribe



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E-collars

Dogtra 7100

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Roxy, 3 y/o


Mobile Gadgets


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Mobile Web – New Data Business
Models

33 33

Problem: Walking is Boring
American’s Aren’t Exercising

According to the CDC, 65% of
Americans 18-years and older do not
have regular leisure-time activity1.

Top barriers to exercise2:
  Motivation
  Boredom / Not enjoyable
  Lack of encouragement, support
and companionship

1www.cdc.gov/nchs/data/series/sr_10/sr10_249.pdf
2www.cdc.gov/physicalactivity/everyone/getactive
ernie@medplaytech.com ACSM Summit April 14 & 15, 2011 /barriers.html

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Why it Will Help your Clients
Motivational
  Dynamic walks create a different experience
  Easy to attract and include family
  Accumulate in-game points

Fun
  Feels like an adventure
  Player-generated routes to choose from

Social
  You’ll be able to connect with clients and create a
community

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How to Get Started

  Get notified when it’s available,
sign up for mailing list at:
www.MobileAdventureWalks.com

  Get involved:
Email
Fun@MobileAdventureWalks.com
to find out how to create your own
Adventure Walk


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Keep update on Facebook & Twitter


www.zamzee.com


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Accelerometers


Web-based Tools
Tracking


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http://tinyurl.com/QSelfAppList



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www.fitday.com www.dailyburn.com

www.sparkpeople.com www.fitclick.com


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Client A

Client B

Client C

Client D


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Client A

Client B

Client C


Provides One-on-One Video Chat Personal Training.

Focus is on beginners and people who want to start exercise
programs.

All Personal Trainers are Certified ACSM Certified Health
Professionals with degrees in fitness or related areas.

Started by Aaron Dence, BS Exercise Physiology and ACSM
Health & Fitness Specialist. Based in San Francisco, CA.


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ernie@medplaytech.com www.HelpYouGetStarted.com
ACSM Summit April 14 & 15, 2011

www.HelpYouGetStarted.com

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  The benefits of partnering with Get Started are:
  Detailed information about all clients, including:
Fitness Interests, Health History, & PAR-Q.
  Advertising through Social Media (Facebook, Twitter),
ACSM website, Google SEM.
  Expansion into Wellness Coaching.
  Brand recognition.
  Currently, Aaron is filling 10 open trainer spots;
email him by April 30th to be considered,
aaron@HelpYouGetStarted.com.


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Web-based Tools
Virtual Trainers



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Assessment Tools


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THE BODY CONDITIONER
Overview


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SSD
COMPANY
LIMITED

For
more
informaCon
email:

pnewman@shinsedai.co.jp


Exergaming/Active Gaming


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Screen-
based


ernie@medplaytech.com ACSM Summit April 14 & 15, 2011 Non-screen based

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Loma Linda University Drayson
Center XRtainment Zone

Special needs Athletic training

Senior physical, cognitive,
Rehab & social fitness


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Next generation controllers

Sony’s Move
Sept. 19, 2010
$99.00
Microsoft’s Kinect
Nov., 2010, $150


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Research addresses critics!

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A new type of “athlete”…


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Pilot run
summer 2011
May, 2011


Dietary Assessment


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Digital Tools Resources


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http://exergaming.pbworks.com


exergamesunlocked.com


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exergamingevangelist.blogspot.com


http://www.pesoftware.com/


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http://physicalactivityevangelist.blogspot.com/

The “distant”
future of
digital fitness?

“1,000x faster…”

Source: Popular Science, April 2011

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Thank you!
ernie@medplaytech.com
C: 909-747-5935

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Acsm summit 2011 e medinapptpdf

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