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Xplorin concept summary
1. A social platform for posting, finding and sharing local activities… Local Classes & Activities for under $10
2. The market is huge and massively fragmented: Americans spend over $10 billion on interest based classes across a fragmented market Over $4 billion spent annually on just Yoga, Dance, Art & Music classes $2 billion spent annually on language classes $1.5 billion spent annually on fitness classes Over 150,000 small businesses offer classes in fitness, language and arts in just the top 10 US Metros $2.5 billion spent annually on other class categories including cooking, special skills, certifications, test preparation, golf and care Additionally, over 100 million classes & activities posted on craigslist per year The YMCA estimates that over 30 million American kids partake in some form of after school class
3. The pain point: classes are expensive, inflexible and require upfront time commitments Art class for kids in San Diego = $15-20 a class Mommy and me classes = $150-200 for session of 10 classes Rhythm and music for kids = $180 for session of 10, $20 drop-in rate Guitar lessons in Irvine = $60-80/hr Gymnastics and tumbling for kids = $80 registration fee + $75 for session of 4 Dance classes for kids = $80-100 registration + $60-80/month for 1 class a week Karate for kids in San Francisco = $249 for 6 classes or $50 per class Pilates for adults = $15-20 drop-in rates Dance for adults = $20-50/class depending on studio Bootcamp for Moms = $15-20/class depending on teacher
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5. Social is at the core – underpinned by Facebook Connect, share, follow and invite friends to participate with you
6. Anyone with ability to instruct or lead can post a class so long as it’s under $10 per person
7. Poster can set a min and max limit to ensure enough revenue per class
10. The chronology:from grassroots concept to company Late 2010 - Shula Pollard can’t find affordable activities for her 3-year old daughter Early January 2011 – Shula organizes group of 10 moms in San Diego to kick in $5 per kid and hire an art teacher off Craigslist for 60 min class By late January, Shula’s “moms group” had grown from 10 moms to over 100 and doing 4 to 6 kids classes per week from kids yoga to arts & crafts to soccer, all at $5 per person February, Recognizing the organic offline traction, Shula brought in a proven CTO & Product designer to bring the concept online and expand into a fully functioning technology underpinned by social functionality April 28th, Shula opened Xplorin.com to her “moms group” & select instructors to gauge real user response… Feedback overwhelmingly positive – In past week, over 1000 mom’s and individual instructors request access from WoM Currently Shula looking to build out management and raise a seed round to ensure successful San Diego launch and rapid expansion to over 100 top US metro’s within 12 months
11. The team President: Shula Pollard – a PhD in Bio Engineering, an entrepreneur and a mother. Shula has previous engineering and product management experience with top tier firms such as Gore and Intel, consults for an online medical device content site, and more recently started her own online medical device training resources site. CTO: DJ Das – over 10 years of software development experience and has built and scaled several sites now doing over 1 million visits/month. He most recently ran Third Eye, a software development shop that contracted large and small companies Product Director: Steve Ngyen – formerly head of design at Ribbitt (acquired by British Telecom), Steve has vast experience in both online and mobile product design and development Operations Advisor: Stephen Ratcliff - currently the CEO a venture backed consumer interactive video company doing over 10 million visits/month and $10 million in revenues Marketing Director: TBD