An outline of the main social media tools for increasing productivity and efficiency from the Professional Travel Bloggers Association presentation at Arabian Travel Market 2015
11. HOOTSUITE
#ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
Summary
• Column stream management system
• Post scheduling
• Social analytics
• Hashtag and keyword tracking
• Team management tools
• With free and cheap ($9.99/mo) plans it’s quite
affordable
• Most people’s first paid management tool
14. BUFFER
#ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
Summary
• The most simple and effective way to schedule posts
to across multiple social networks
• Twitter analytics
• Free plan incl. 3 social accounts and 10 posts per
day
• $10/mo paid plan incl. 12 social accounts, 200 posts
& auto-posting from your website RSS feed
17. COSCHEDULE
#ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
Summary
• Editorial and social media planning and scheduling
• Calendar-based interface
• Easy and fast social scheduling within Wordpress
• Also quite fast for social scheduling outside WP
• Team management tools
• Prices from $9/mo for 5 users and 10 social accounts
Social media is very time consuming and it can be confusing to figure out what works & what doesn’t. These tools can help.
This information and more can be found online at this URL. Take a photo now, or at the end of the presentationPause and invite everyone to take a photo of the projector
If you have any questions during the presentation, tweet them to #PTBA@ATM
There will be a Q&A session at the end if there is time.If there’s no time, I will reply to your tweet later.
Why we need SM management tools- Efficiency
Data
Effectiveness
Why we need SM management tools- Efficiency
Data
Effectiveness
Why we need SM management tools- Efficiency
Data
Effectiveness
Tools we’ll discuss
Multi-Platform
Platform Specific
Smartphone Specific
Tracking
It works
Hootsuite
Probably the most-used platform
Very useful set of functions and affordable
Hootsuite
Integrations
Facebook
Twitter
Google +
LinkedIn
Wordpress
Hootsuite
Summary
Column stream management system
Post scheduling
Social analytics
Hashtag and keyword tracking
Team management tools
With free and cheap ($9.99/mo) plans it’s quite affordable
Most people’s first paid management tool
Not as well-known, but extremely popular
Pre-set posting times and then you can simply add posts that will auto schedule to the next free time slot.
Integrations
Facebook
Twitter
LinkedIn
Google +
Pinterest
Summary
The most simple and effective way to schedule posts to across multiple social networks
Twitter analytics
Free plan includes 3 social accounts and 10 posts per day
$10/mo paid plan includes up to 12 social accounts, 200 posts, and auto-posting from your website RSS feed
CoShedule
Easy-to-use blog editorial calendar and social post scheduling tool
Integrations
Wordpress
Facebook
Twitter
Google +
LinkedIn
Tumblr
Summary
Editorial and social media planning and scheduling
Calendar-based interface
Easy and fast social scheduling within Wordpress
Also quite fast for social scheduling outside WP
Team management tools
Prices from $9/mo for 5 users and 10 social accounts
It works
TWEETDECK
Owned by Twitter
Column layout
Track multiple Twitter accounts, messages, mentions, and hashtags
Free
TWEETDECK
Owned by Twitter
Column layout
Track multiple Twitter accounts, messages, mentions, and hashtags
Free
Recently rolled out scheduling functionality. Several apps now offer Pinterest scheduling and analytics
Several options but it’s too soon to know how well each has adapted to the new API
Buffer
Viralwoot
Tailwind
Ahalogy
Viraltag Personally, I like Tailwind.
Instagram
Different than others. Has never allowed scheduling or desktop access
Instagram
LaterGram
Instagram has never allowed scheduling or posting from your computer. This was somewhat solved by Latergram, which allows you to schedule posts from your desktop. It will then auto-load the post into your Instagram on your phone at the chosen time for fast, easy posting.
Iconosquare
Excellent, free Instagram analytics showing your most popular posts, highest interaction times, and more.
Everypost
Easy to use
Integrates with Facebook, Twitter, Google +, LinkedIn, Pinterest, and Tumblr
Free up to 10 posts/day, $9.99/mo unlimited
Hootsuite
Probably the most-used platform
Very useful set of functions and affordable
It works
Bit.ly
Free customizable short URLs
Integrates with most social and 3rd party apps
Great for organizing links and tracking click throughs
Premium service for custom vanity URLs
FREE TOOLKIT
Buffer
Tweetdeck
Everypost
Bit.ly
FREE TOOLKIT
Buffer
Tweetdeck
Everypost
Bit.ly
FREE TOOLKIT
Buffer
Tweetdeck
Everypost
Bit.ly
Free Consultation Information
Give audience a moment to take a photo
If you have any questions during the presentation, tweet them to #PTBA@ATM
There will be a Q&A session at the end if there is time.If there’s no time, I will reply to your tweet later.
This information and more can be found online at this URL. Take a photo now, or at the end of the presentationPause and invite everyone to take a photo of the projector