How Technology Is Going To Reshape Travel
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Matt Gibson discusses how technology is reshaping travel. He explains that technology has changed travel conversations from word-of-mouth and media to online research, crowdsourced reviews, and social media recommendations. New technologies that will further impact travel include machine learning recommendations, increased voice interfaces, and augmented reality. Gibson advises travel companies to work with early adopters and optimize for social sharing to stay ahead of changes in technology.
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How Technology Is Going To Reshape Travel
- 1. #ITBChina HOW TECHNOLOGY IS GOING TO RESHAPE TRAVEL Matt Gibson President, PTBA • CEO, UpThink
- 4. #ITBChina Outbound President, Professional Travel Bloggers Association CEO, UpThink Award-Winning Travel Photographer and Blogger Matt Gibson
- 6. #ITBChina STAYING AHEAD IS KEY TO SUCCESS What We’re Going To Talk About
- 7. #ITBChina WORKING WITH EARLY ADOPTERS IS KEY TO SUCCESS What We’re Going To Talk About
- 8. #ITBChina How Tech Has Changed Travel THE MEDIUM IS THE MESSAGE. ~ Marshall McLuhan
- 9. #ITBChina Tech Changed The Conversation Media & word of mouth Bloggers & websites Social media recommendations NEXT? Online research Crowdsourced reviews
- 10. #ITBChina Crowdsourced Information Crowdsourced Reviews - Tripadvisor
- 12. #ITBChina Social Sharing - EpicMix Social Sharing - EpicMix
- 13. #ITBChina WHAT’S NEXT? Machine learning-based recommendations Increased use of voice interface Augmented reality
- 21. #ITBChina What’s Coming Next Media & word of mouth Bloggers & websites Social media recommendations NEXT? Online research Crowdsourced reviews
- 22. #ITBChina What Can I Do?
- 23. #ITBChina What Can I Do? optimize for social sharing
- 24. #ITBChina WORKING WITH EARLY ADOPTERS IS KEY TO SUCCESS Don’t Forget
- 26. #ITBChina
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- Presentation download Blogger contact information Further reading