How to Create Content That Creates Customers
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This is a presentation by Matt Gibson President Elect of the Professional Travel Bloggers Association on how to create content that your customers will love.
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How to Create Content That Creates Customers
- 1. #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt HOW TO CREATE CONTENT THAT CREATES CUSTOMERS
- 4. SOCIAL MEDIA TOOLS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt HOW TO BE SURE THEY’LL LIKE IT
- 5. #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 6. #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt FORMULAS
- 7. THE EXPERIMENT WHY BLOGGING? #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 8. THE EXPERIMENT GREAT CONTENT FO THE ATM BLOG WHY BLOGGING? #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 9. EXPERIMENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt 1. Luxury… a way of travel, not just a destination 2. The 20 Biggest Mistakes Made By Luxury Hotels in Dubai
- 10. EXPERIMENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt 1. Family Fortunes - How Gulf destinations can boost their appeal to the lucrative family tourism market 2. 10 Signs You Should Invest In Luxury Hotels in Dubai
- 11. EXPERIMENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt 1. How the luxury hotel industry continues to evolve 2. The Worst Advice We've Ever Heard About Luxury Hotels in Dubai
- 12. BUZZSUMO #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 13. BUZZSUMO #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt Top Content • See and soar: high-flying experiences are on the rise • Luxury… a way of travel, not just a destination • Family Fortunes - How Gulf destinations can boost their appeal to the lucrative family tourism market • How the luxury hotel industry continues to evolve • Travel dreams are born on Social Media
- 14. GOOGLE TRENDS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 15. GOOGLE TRENDS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 16. PORTENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 17. PORTENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt LUXURY HOTELS IN DUBAI
- 18. PORTENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt SUGGESTIONS • The 20 Biggest Luxury Hotels in Dubai Blunders • Doing Luxury Hotels in Dubai The Right Way • Why Luxury Hotels in Dubai Aren’t As Bad As You Think • 12 Ways Luxury Hotels in Dubai Can Make You Rich • Darth Vader’s Guide to Luxury Hotels in Dubai
- 19. HUBSPOT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 20. HUBSPOT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 21. HUBSPOT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt SUGGESTIONS • The Worst Advice We've Ever Heard About Luxury Hotels in Dubai • 10 Quick Tips About Luxury Hotels in Dubai • Think You're Cut Out For Doing Luxury Hotel Dubai? Take This Quiz • The History Of Luxury Hotels in Dubai • 10 Signs You Should Invest In Luxury Hotels in Dubai
- 22. EXPERIMENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt 1. Luxury… a way of travel, not just a destination 2. The 20 Biggest Mistakes Made By Luxury Hotels in Dubai
- 23. EXPERIMENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt 1. Family Fortunes - How Gulf destinations can boost their appeal to the lucrative family tourism market 2. 10 Signs You Should Invest In Luxury Hotels in Dubai
- 24. EXPERIMENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt 1. How the luxury hotel industry continues to evolve 2. The Worst Advice We've Ever Heard About Luxury Hotels in Dubai
- 25. PORTENT #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt HOW DID WE DO?
- 26. VETTING BLOGGERS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt FREE CONSULTATION xpatmatt@gmail.com Phone number http://xpat.media
Notas do Editor
- Intro Title My qualifications
- Slides from this presentation along with a larger list of tools for content creation can be found at the URL. Take a photo now, or at the end of the presentation Pause and invite everyone to take a photo of the projector
- If you have any questions during the presentation, tweet them to #PTBA@ATM There will be a Q&A session at the end if there is time. If there’s no time, I will reply to your tweet later.
- We all know we need to create content that will attract customers, but it’s hard to figure out what content is going to be effective. This is a problem professional editors have struggled with for years. Fortunately, the rise of digital publishing has given us the ability to track every factor that affects publishing success with incredible accuracy. We can use that data to learn what has worked in the past, and why, and use that information to create content that succeeds.
- Many factors affect the success of content. The topic The headline The time of publication There are tools that can tell us all of those things based on data.
- There are also some formulas that have been created based on the data that has been gathered. Tools have been created to help us use those formulas to create successful content.
- Anantara Dubai Palm Hotel and I teamed up to do an experiment. We used these tools to research past successful content and use that to create new posts for their blog, Facebook, Twitter, and Instagram. Then we used data to determine the optimal posting times. We created the posts, compared them to the average posts from each social network or blog, and recorded the results. This is what we found.
- Anantara Dubai Palm Hotel and I teamed up to do an experiment. We used these tools to research past successful content and use that to create new posts for their blog, Facebook, Twitter, and Instagram. Then we used data to determine the optimal posting times. We created the posts, compared them to the average posts from each social network or blog, and recorded the results. This is what we found.
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Hootsuite Probably the most-used platform Very useful set of functions and affordable
- Hootsuite Integrations Facebook Twitter Google + LinkedIn Wordpress
- Not as well-known, but extremely popular Pre-set posting times and then you can simply add posts that will auto schedule to the next free time slot.
- Hootsuite Summary Column stream management system Post scheduling Social analytics Hashtag and keyword tracking Team management tools With free and cheap ($9.99/mo) plans it’s quite affordable Most people’s first paid management tool
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Summary The most simple and effective way to schedule posts to across multiple social networks Twitter analytics Free plan includes 3 social accounts and 10 posts per day $10/mo paid plan includes up to 12 social accounts, 200 posts, and auto-posting from your website RSS feed
- Summary The most simple and effective way to schedule posts to across multiple social networks Twitter analytics Free plan includes 3 social accounts and 10 posts per day $10/mo paid plan includes up to 12 social accounts, 200 posts, and auto-posting from your website RSS feed
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Free Consultation Information Give audience a moment to take a photo
- If you have any questions during the presentation, tweet them to #PTBA@ATM There will be a Q&A session at the end if there is time. If there’s no time, I will reply to your tweet later.
- Slides from this presentation along with a larger list of tools for content creation can be found at the URL. Take a photo now, or at the end of the presentation Pause and invite everyone to take a photo of the projector