In today’s difficult economy it has become harder to generate qualified leads from the traditional sources: marketing, referrals and networking. More and more sales professionals are now looking to cold calling to fill the gap between the number of new business appointments they are able to generate from traditional methods and the number of new business appointments they actually need to meet their sales goals.

1. Cold Calling in the 21st Century The New Rules

2. Wendy Weiss, The Queen of Cold Calling, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development and she helps clients speed up their sales cycle, reach more prospects directly and generate more sales revenue.

4. October 21, 2009 10 am PDT/1 pm EDT Space is limited. Reserve your seat now…