X|Media|Lab Wellington "Commercialising Ideas" - Presentation by Sean Kauppinen

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Megan Elliott

"Knowing Your Audience And Mining Your Evangelists" - Sean Kauppinen, VP, Triplepointpr (San Francisco)

Negócios Diversão e humor

Identifying Your Audiences ,[object Object],[object Object],[object Object]

Types of Evangelists Business ----------------------  Technology -------  -----------End User

Who is the Evangelist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engaging the Evangelist ,[object Object],[object Object],[object Object],[object Object],[object Object]

Engaging the Evangelist ,[object Object],[object Object],[object Object]

Example – MMO Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EverQuest II ,[object Object],[object Object],[object Object]

EverQuest II ,[object Object],[object Object],[object Object],[object Object],[object Object]

Utilizing the Evangelists ,[object Object],[object Object]

Pitfalls: Apple’s Amazing One Button Mouse of Tomorrow

[object Object],[object Object],[object Object],[object Object],[object Object],Apple Pitfall

Getting your Technology Funded and Sold ,[object Object],[object Object],[object Object]

Getting your Technology Funded and Sold ,[object Object],[object Object],[object Object],[object Object]

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