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H&m digital strategy

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xinyuecui
MarketingNegóciosTecnologia
1 de 9
Digital Marketing Strategy By Xinyue Cui
Target Market • Age between 15-40 • Keen sense of fashion and trend
Goals • 10% • 1.6m • awareness&engageme nt
Campaign • Pinterest Contest • Pinterest Contest • Backstage Stories Reveal • Promotional News Update • Celebrity Endorsement
Tactics & Tools What’s in the App: catalog online order update trends deals Daily Estimates: 514-629 clicks 53.4k-60.9k impressions 1.62-1.97 Ave. positions $1,961-$2,067 cost
Tactics & Tools Pinterest Contest Twitter Account Facebook Page Youtube Channel Featuring Backstage Stories
How to Measure Success • Google Analytics • Sales online and in physical stores • Engagement increase
Summary • Increase awareness and engagement • Social media bombard
Thank you！

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H&m digital strategy