The document discusses the benefits and effectiveness of email marketing for businesses. It notes that email marketing delivers high ROI, with an average of $44 returned for every $1 spent. Email is also the top digital marketing channel for lead generation, with 42% of businesses citing it as most effective. Additionally, over 70% of US consumers check email on their phones daily, demonstrating email's high reach. The document provides recommendations for essential email marketing tools and services, how to set up an email server, and best practices for email campaigns.

1. @bloggermasud
Masudur Rashid
IsInternetMarketingRightforYour
Business?

4. Email marketing is
directly marketing a commercial
message to a group of people
using email.
WhatisEmailMarketing?

5. Source: thedma.org
WhyNeedEmailMarketing?

6. WhyNeedEmailMarketing?
Average Email ROI is Over 44:1
According to the Direct Marketing Association (DMA), for every $1
marketers spend on email, the average ROI is $44.
Email Delivers More Leads Than Any Other Marketing
Channel
42% of businesses listed email marketing as the top digital marketing
channel for lead generation.
Email Effectiveness is Increasing
Over 70% of US consumers read email on their phones everyday (that’s
over 100 million people) and that number is increasing daily.
Email Drives Online and Offline Purchases
81% of online shoppers said they were likely to make purchases (online
or at a store) as a result of a targeted email campaign.

8. 6EssentialToolsForEmailMarketing
1. mailchimp.com
2. constantcontact.com
3. sparkpost.com (SMTP)
4. Interspire Email Marketer
5. aweber.com
6. icontact.com

9. 9
Howtosetupemailserver?
◦Install Interspire
◦https://www.youtube.com/watch?v=In9Fqc0P_Jk
◦Basic setup for interspire:
https://www.youtube.com/watch?v=OusYxlsXuX4
◦https://www.youtube.com/watch?v=PgO0Fnj63Ro

10. 10
10EmailMarketingBestPractices
1. Get personal
2. Time it
3. Keep it short and sweet
4. Motion Email (Gif/Video)
5. Ask questions
6. Optimize for mobile
7. A/B Test for real-deal analytics
8. Keep your call to action front and center
9. Include promotions
10.Automate your campaigns

11. Thanks